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Technology Advantage Technology Advantage Presentation Transcript

  • How to use Technology in your Advantage By Amir Nasiri President 1 on 1 Consulting Firm LLC 513-519-2192 © 1 on 1 Consulting Firm LLC all rights reserved Providing Quality IT Solution
      • Over 215,000 candidates applied to be Trump’s apprentice.
      • Just 16 were chosen for the television show.
      • Two reached the final stage.
      • Only one was hired.
    © 1 on 1 Consulting Firm LLC all rights reserved Providing Quality IT Solution
      • There are 25 million small businesses in the United States.
      • Seventy percent of new jobs in America are created by small business owners and entrepreneurs.
      • Small business represents the fastest growing segment of the U.S. economy.1
      • But only a minority of entrepreneurs use technology to grow their small business into big business…Do you have what it takes to be one of them? Let’s test your skills…
    © 1 on 1 Consulting Firm LLC all rights reserved Providing Quality IT Solution
  • You keep all of your data on computer hard drives in your office. You do your best to back up some of your client data on another office computer. You take great care to properly file and store all of your critical paper documents. Unfortunately, there was a 7.1 earthquake. Your computers were damaged and your office was destroyed in the ensuing fire. Mission 1: Disaster Recovery © 1 on 1 Consulting Firm LLC all rights reserved Providing Quality IT Solution
  • What would Donald say? © 1 on 1 Consulting Firm LLC all rights reserved Providing Quality IT Solution You Are FIRED
  • Your business is expanding and you hire three more TOP sales people. You spend hundreds or thousands of dollars on leads and marketing to drive up your sales. After two years, you secure several major accounts and begin generating a substantial profit. Unfortunately, your top two salespeople quit and take all of your account data with them. They later use this information to steal your best customers! Mission 2: Business Continuity © 1 on 1 Consulting Firm LLC all rights reserved Providing Quality IT Solution
  • What would Donald say? © 1 on 1 Consulting Firm LLC all rights reserved Providing Quality IT Solution You Are FIRED
  • You just got a huge government contract to supply services to 100,000 people. You purchase the best laptop money can buy and now take your critical business data with you, wherever you go. You install a new high tech physical security system at your office to protect your business data and equipment. Unfortunately, your laptop is stolen at the airport! Two weeks later you lose the contract when it is discovered your laptop was hacked and government data was compromised! Mission 3: Security © 1 on 1 Consulting Firm LLC all rights reserved Providing Quality IT Solution
  • What would Donald say? © 1 on 1 Consulting Firm LLC all rights reserved Providing Quality IT Solution You Are FIRED
  • Top Ten Reasons To Use Technology in your Advantage
      • Create a central and secure place to store critical business information
      • Guard against data loss
      • Ensure network security, thoroughly and easily
      • Keep your business up and running
      • Access information from anywhere, anytime and any device
      • Improve team performance through enhanced collaboration
      • Increase sales and reduce costs by analyzing and managing your business with line-of-business applications
      • Reach more customers and serve them better, all day, every day
      • Get up and running quickly and easily
      • Get a platform that is easy to grow with today and tomorrow
    © 1 on 1 Consulting Firm LLC all rights reserved Providing Quality IT Solution
    • Ensure that your data is automatically protected, secure and kept up-to-date.
      • Secure your network
      • Protect against viruses
      • Backup your business information
      • Restore lost data
    © 1 on 1 Consulting Firm LLC all rights reserved Providing Quality IT Solution Business Benefit #1 Automatically protect and secure your critical business information
  • Automatically Protect and Secure Your Critical Business Information © 1 on 1 Consulting Firm LLC all rights reserved Providing Quality IT Solution
  • Business Benefit #2 Get 20% more done…every day © 1 on 1 Consulting Firm LLC all rights reserved Providing Quality IT Solution
    • Increase your company’s productivity by enabling your employees to find, share, communicate and remotely access business information.
      • Improve the teamwork and productivity of your employees
      • Connect to your business information and tools from anywhere, anytime
      • Access your email, company web site, desktop at work, and network files, using
      • any Internet-enabled computer
  • Business Benefit #3 Reach more customers and serve them better © 1 on 1 Consulting Firm LLC all rights reserved Providing Quality IT Solution
    • By using technology for example a web page provides the tools to help you reach more customers and serve them better, 24x7.
      • Deliver personalized customer communications
      • with a professional experience
      • Stay connected to your customers anywhere, anytime
      • Manage your customer relationships with a shared contact database
  • Reach More Customers and Serve Them Better, 24x7 © 1 on 1 Consulting Firm LLC all rights reserved Providing Quality IT Solution
  • Business Benefit #4 Get up and running without disrupting your work
    • Use Technology in your Advantage:
      • Be up and running quickly and easily without any significant interruptions to your business
      • Utilize remote maintenance which means fewer on-site visits and faster responses to your needs
    © 1 on 1 Consulting Firm LLC all rights reserved Providing Quality IT Solution
  • Business Benefit #5 See an immediate return on investment
      • Exceptionally high ROI: 63%- 2000%
      • Ability to use Technology to Market your business
      • Quickly recoup your investment
      • Enhanced “quality of life”
    © 1 on 1 Consulting Firm LLC all rights reserved Providing Quality IT Solution
  • A Great Way To Do More, With Less © 1 on 1 Consulting Firm LLC all rights reserved Providing Quality IT Solution Protect and secure your critical business information Get 20% more done every day Reach more customers and serve them better, 24x7 Get up and running without disrupting your work See an immediate return on investment
      • How to sell more and spend less using internet technology
        • Use the Internet to market your business
        • Reduce your cost of doing business with technology
        • New technology overview
      • Audience Poll
    © 1 on 1 Consulting Firm LLC all rights reserved Providing Quality IT Solution Business Benefit #6 Use Internet to Market Your Business and Product
  • B2B Internet Marketing 101
      • Banner Ads
        • Goals of a banner ad:
          • Click through to purchase
          • Branding (online ads can lead to offline sales)
        • Online advertising growth slowing significantly
          • $8.2 billion in 2000 (13% growth over 1999, vs. 257% growth in 1999 vs. 1998) [IAB]…$58 billion in 2000 for broadcast/cable TV ads
          • Yahoo ad sales down 22% in 1Q’01
          • BUT, “view-thru” rates for B2B banners = 32%
        • Placement, design matter!
        • Alternatives = sponsorship…or no advertising?
        • Resources
          • AdKnowledge, BannerAdMuseum.com,AdRelevance, AdResource, BannerTips, CyberAtlas
    © 1 on 1 Consulting Firm LLC all rights reserved Providing Quality IT Solution
  • B2B Internet Marketing 101 (Con’t.)
      • Search Engines
        • Much better value than banners!
        • Listing must be in top 30 matches to provide value
        • SEO = Search Engine Optimization
          • Analyze, develop, improve key phrases
            • WebTrends, Wordtracker
          • Title head tags, keyword and description meta tags, image ALT tags
          • Search Engine software and sites
        • Pay for submission vs. submit and hope
        • Positions can change!
        • Search engines are good…but not the leading referral to sites
          • Direct navigation = 47%; Internet links = 46%; Search engine = 7%
    © 1 on 1 Consulting Firm LLC all rights reserved Providing Quality IT Solution
  • B2B Internet Marketing 101 (Con’t.)
      • Email Marketing
        • Gaining in popularity
          • 270 billion commercial email messages sent in 2005, compared with 3 billion in 1999 (Kiplinger)
          • 72% of Internet users check email b/f going to the web
        • Format of email
          • FROM, TO & Subject lines are important!
          • Unsubscribe option
        • Rent lists or create in-house
          • Rental: Cahners, Penton, IDG, Penwell, Intertec (= 80%+)
          • In-house: bCentral, LSoft
        • Determine how your clients want to receive email
          • Text or HTML; how frequently; what subjects; etc.
          • Test your message before sending!
    © 1 on 1 Consulting Firm LLC all rights reserved Providing Quality IT Solution
      • Email Marketing (Con’t.)
        • Develop a privacy policy
        • Is your web site ready for a spike in traffic?
        • Email marketing campaign ideas [From Persona.com]
          • Forward relevant articles, event information, etc. to clients and prospects
          • Email training series
          • Product discussion list
          • Additional information by email
    © 1 on 1 Consulting Firm LLC all rights reserved Providing Quality IT Solution B2B Internet Marketing 101 (Con’t.)
  • B2B Internet Marketing 101 (Con’t.)
      • Newsgroups, discussion lists
        • Free “focus groups”
        • Make good use
          • Subscribe, read & learn
          • Respond appropriately
            • DON’T SPAM!
          • Recruit proponents of your product/services
        • Relevant sites
          • Ask your association, business colleagues, customers
          • Search on www.deja.com , www.listbot.com
    © 1 on 1 Consulting Firm LLC all rights reserved Providing Quality IT Solution
  • B2B Internet Marketing 101 (Con’t.)
      • B2B exchanges
        • Ariba (Ariba Commerce Services Network); i2 (TradeMatrix); CommerceOne.net
        • Thomas Register, VerticalNet, EqualFooting, ProcureZone
        • Costs = generally free for listing/subscription for buyer + % transaction fee
        • Use for online catalog, e-commerce storefront, EDI
        • Automated RFQs, great access to suppliers…depending on the exchange
    © 1 on 1 Consulting Firm LLC all rights reserved Providing Quality IT Solution
  • B2B Internet Marketing 101 (Con’t.)
      • “ Soft-sell” websites, provide expert content! (example = parentstages.com )
      • Become an expert in your field, write columns, white paper marketing
      • “ Off-line” sponsorships (example = Half.com)
    © 1 on 1 Consulting Firm LLC all rights reserved Providing Quality IT Solution
  • Save $$
      • Do-it-yourself market research
        • Learn more about your markets, customers and competitors
        • Great resources:
          • Hoover’s Online ( www.hoovers.com )
          • Company Sleuth ( www.companysleuth.com )
          • Michigan State Int’l. Business Resources ( http://ciber.bus.msu.edu/ )
          • PR Newswire ( www.prnewswire.com )
          • SEC Database ( www.free-edgar.com )
          • Forrester Research ( www.forrester.com
          • Gartner Research ( www.gartner.com )
          • Jupiter Research ( www.jup.com )
          • Dun & Bradstreet ( www.dnb.com )
    © 1 on 1 Consulting Firm LLC all rights reserved Providing Quality IT Solution
  • Save $$ (Con’t.)
      • Email vs. snail mail (postage, printing and manpower $$ savings)
      • Online presentations and meetings vs. travel
        • www.webex.com , www.placeware.com
      • Disseminate press releases quickly
        • www.digitalwork.com (~ $100 through PR Newswire)
      • Purchasing
        • Industry-specific purchasing exchanges (e.g., PackExpo, GovCommerce.net, VerticalNet)
        • Savings on travel, services, office supplies, etc.
      • Customer Service
        • FAQs on the website
        • Respond to emails quickly!
    © 1 on 1 Consulting Firm LLC all rights reserved Providing Quality IT Solution
  • New Technologies!
      • Handhelds/PDAs continue to increase in popularity
        • www.avantgo.com
        • Site-specific content beamed to visitors
      • WML technology enables cell phone browsing and messaging…slow to take off in U.S.
        • Ad viability is questionable
      • VoiceXML technology enables TellMe Network (1-800-555-TELL)
        • Advertising available
        • Create VoiceXML apps to reach non-Internet users
    © 1 on 1 Consulting Firm LLC all rights reserved Providing Quality IT Solution
  • Summary
      • The Internet offers lots of free and low-cost methods to market your company
        • But…you need to define how your customers currently use the Internet
        • And…think beyond the banner ad!
    © 1 on 1 Consulting Firm LLC all rights reserved Providing Quality IT Solution Screen Savers TellMe Online Training You! Discussion Groups Offline Promos Search Engines Email Banners
  • Disclaimer Information on this or any of my power point slides is only intended as general summary information that I made available to the public. It is not intended to provide specific business advice. Thus, I or my business don't take any responsibility for any of your actions. Information resources are designed to help users better understand my services. © 1 on 1 Consulting Firm LLC all rights reserved Providing Quality IT Solution
  • © 1 on 1 Consulting Firm LLC all rights reserved Providing Quality IT Solution My contact information: Amir Nasiri 513-519-2192