e = mc 2 Marketing By Amir Nasiri

What is e = mc 2 ? Albert’s interpretation Here is a link if you would like more info: http://www.youtube.com/watch?v=ejlpfOvLtI4 E = MC2 Energy equals mass times the speed of light squared. E= energy M=mass C= the speed of light 2= squared (a number times itself

Here is a link if you would like more info:

http://www.youtube.com/watch?v=ejlpfOvLtI4

E = MC2 Energy equals mass times the speed of light squared.

E= energy M=mass C= the speed of light 2= squared (a number times itself

What is e = mc 2 ? Amir’s Interpretation e = Earning m = Marketing c 2 = Legacy Concepts x Modern Concepts This is my formula for successful marketing strategy

e = Earning

m = Marketing

c 2 = Legacy Concepts x Modern Concepts

This is my formula for successful marketing strategy

e = earning State your goal for how much you like to earn for your business for the coming year Make that goal visible and loud and clear so that everyone in your business knows about it

State your goal for how much you like to earn for your business for the coming year

Make that goal visible and loud and clear so that everyone in your business knows about it

m = marketing Pillars P = Product What is your product? P = People Who is your customer? Audience? P = Place Geographical boundaries? P = Problems Financial Manpower Others P= Price P = Product P = Place P = Promotion P = Price

P = Product

What is your product?

P = People

Who is your customer? Audience?

P = Place

Geographical boundaries?

P = Problems

Financial

Manpower

Others

P= Price

m = marketing P = Product Identify your services, products Find out how they can add value to your customer P = People Who are the people that are going to buy your product and benefit from your services? Find out their needs Find out all the channels you can get to your customers? What tools can you use to communicate your message to them?

P = Product

Identify your services, products

Find out how they can add value to your customer

P = People

Who are the people that are going to buy your product and benefit from your services?

Find out their needs

Find out all the channels you can get to your customers?

What tools can you use to communicate your message to them?

m = marketing P = Place Where do you intend to sell it? How far can you expand your business? Location, Location, Location P = Problem Identify all the constraints Resources (Financial, Manpower) External and Internal Factors Environmental Update the other P’s

P = Place

Where do you intend to sell it?

How far can you expand your business?

Location, Location, Location

P = Problem

Identify all the constraints

Resources (Financial, Manpower)

External and Internal Factors

Environmental

Update the other P’s

m = marketing P = Price Bench marking Overall industry Focus groups Pricing strategies Competition

P = Price

Bench marking

Overall industry

Focus groups

Pricing strategies

Competition

m = marketing Price Place People Product Problem

c 2 = Legacy Concepts x Modern Concepts Legacy Concepts Handshake Face to face Network

Legacy Concepts

Handshake

Face to face

Network

c 2 = Legacy Concepts x Modern Concepts Legacy Concepts Foot Soldier © Walk around your neighborhood and your community and shake as many hands you can Participate in all community events Try to volunteer for non-profit organization Hand out your business card like candies. Think that your product or services will add value to people’s life’s and businesses

Legacy Concepts

Foot Soldier ©

Walk around your neighborhood and your community and shake as many hands you can

Participate in all community events

Try to volunteer for non-profit organization

Hand out your business card like candies. Think that your product or services will add value to people’s life’s and businesses

c 2 = Legacy Concepts x Modern Concepts Legacy Concepts Local Paper Get to know your local news paper and built relationship Ask them to write about you and your business Take advantage of press releases

Legacy Concepts

Local Paper

Get to know your local news paper and built relationship

Ask them to write about you and your business

Take advantage of press releases

c 2 = Legacy Concepts x Modern Concepts Modern Concepts Your Website Are you putting your best foot forward? Check your content Add cross linking from within your site Expand or update your content to reflect your potential client’s current issues and challenges

Modern Concepts

Your Website

Are you putting your best foot forward?

Check your content

Add cross linking from within your site

Expand or update your content to reflect your potential client’s current issues and challenges

c 2 = Legacy Concepts x Modern Concepts Modern Concepts E-mail Campaign Nurture your existing clients and customers with email campaigns that are relevant to their business Email marketing (not spamming) is the most effective, low cost, measurable marketing tactic you can add to your bag of tricks. ConstantContact and others ….

Modern Concepts

E-mail Campaign

Nurture your existing clients and customers with email campaigns that are relevant to their business

Email marketing (not spamming) is the most effective, low cost, measurable marketing tactic you can add to your bag of tricks.

ConstantContact and others ….

Obama Effect © Take advantage of the following free web sites: www.Linkedin.com www.FaceBook.com www.Youtube.com www.Plaxo.com www.Spoke.com www.twitter.com

Take advantage of the following free web sites:

www.Linkedin.com

www.FaceBook.com

www.Youtube.com

www.Plaxo.com

www.Spoke.com

www.twitter.com

Putting your marketing dollars to work Smart thinking Decisive plan of action Brainstorm, Brainstorm and more……

Smart thinking

Decisive plan of action

Brainstorm, Brainstorm and more……

Don’t retreat With competition heating up Retreating in a recession will give your competitors a position of strength once the economy and business capital markets start to turn around.

With competition heating up

Retreating in a recession will give your competitors a position of strength once the economy and business capital markets start to turn around.

Magic Move © Come up with one single thing that differentiates you from the rest Come up with a slogan or a sentence that will summarize your business mission Brand yourself

Come up with one single thing that differentiates you from the rest

Come up with a slogan or a sentence that will summarize your business mission

Brand yourself

Disclaimer Information on this or any of my power point slides is only intended as general summary information that I made available to the public. It is not intended to provide specific business advice. Thus, I or my business don't take any responsibility for any of your actions. Information resources are designed to help users better understand my services.

Information on this or any of my power point slides is only intended as general summary information that I made available to the public. It is not intended to provide specific business advice. Thus, I or my business don't take any responsibility for any of your actions.

Information resources are designed to help users better understand my services.

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All materials, designs, and related are the property of and copyrighted to the present by 1 on 1 Consulting Firm LLC unless otherwise stated below or in conjunction with materials given on the web pages here within. All other materials are copyrighted to those companies only who have contracted for the web design services of 1 on 1 Consulting Firm LLC.