New marketing Trends


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Marketing is a combination of Science and Art. It is the science of capturing people\’s imaginations and like an artist you deliver the image of that imagination.

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New marketing Trends

  1. 1. e = mc 2 Marketing By Amir Nasiri
  2. 2. What is e = mc 2 ? Albert’s interpretation <ul><li>Here is a link if you would like more info: </li></ul><ul><li> </li></ul><ul><li>E = MC2 Energy equals mass times the speed of light squared. </li></ul><ul><li>E= energy M=mass C= the speed of light 2= squared (a number times itself </li></ul>
  3. 3. What is e = mc 2 ? Amir’s Interpretation <ul><li>e = Earning </li></ul><ul><li>m = Marketing </li></ul><ul><li>c 2 = Legacy Concepts x Modern Concepts </li></ul><ul><li>This is my formula for successful marketing strategy </li></ul>
  4. 4. e = earning <ul><li>State your goal for how much you like to earn for your business for the coming year </li></ul><ul><li>Make that goal visible and loud and clear so that everyone in your business knows about it </li></ul>
  5. 5. m = marketing Pillars <ul><li>P = Product </li></ul><ul><ul><li>What is your product? </li></ul></ul><ul><li>P = People </li></ul><ul><ul><li>Who is your customer? Audience? </li></ul></ul><ul><li>P = Place </li></ul><ul><ul><li>Geographical boundaries? </li></ul></ul><ul><li>P = Problems </li></ul><ul><ul><li>Financial </li></ul></ul><ul><ul><li>Manpower </li></ul></ul><ul><ul><li>Others </li></ul></ul><ul><li>P= Price </li></ul>P = Product P = Place P = Promotion P = Price
  6. 6. m = marketing <ul><li>P = Product </li></ul><ul><ul><li>Identify your services, products </li></ul></ul><ul><ul><li>Find out how they can add value to your customer </li></ul></ul><ul><li>P = People </li></ul><ul><ul><li>Who are the people that are going to buy your product and benefit from your services? </li></ul></ul><ul><ul><li>Find out their needs </li></ul></ul><ul><ul><li>Find out all the channels you can get to your customers? </li></ul></ul><ul><ul><li>What tools can you use to communicate your message to them? </li></ul></ul>
  7. 7. m = marketing <ul><li>P = Place </li></ul><ul><ul><li>Where do you intend to sell it? </li></ul></ul><ul><ul><li>How far can you expand your business? </li></ul></ul><ul><ul><li>Location, Location, Location </li></ul></ul><ul><li>P = Problem </li></ul><ul><ul><li>Identify all the constraints </li></ul></ul><ul><ul><ul><li>Resources (Financial, Manpower) </li></ul></ul></ul><ul><ul><ul><li>External and Internal Factors </li></ul></ul></ul><ul><ul><ul><li>Environmental </li></ul></ul></ul><ul><ul><ul><li>Update the other P’s </li></ul></ul></ul>
  8. 8. m = marketing <ul><li>P = Price </li></ul><ul><ul><li>Bench marking </li></ul></ul><ul><ul><li>Overall industry </li></ul></ul><ul><ul><li>Focus groups </li></ul></ul><ul><ul><li>Pricing strategies </li></ul></ul><ul><ul><li>Competition </li></ul></ul>
  9. 9. m = marketing Price Place People Product Problem
  10. 10. c 2 = Legacy Concepts x Modern Concepts <ul><li>Legacy Concepts </li></ul><ul><ul><li>Handshake </li></ul></ul><ul><ul><li>Face to face </li></ul></ul><ul><ul><li>Network </li></ul></ul>
  11. 11. c 2 = Legacy Concepts x Modern Concepts <ul><li>Legacy Concepts </li></ul><ul><ul><li>Foot Soldier © </li></ul></ul><ul><ul><ul><li>Walk around your neighborhood and your community and shake as many hands you can </li></ul></ul></ul><ul><ul><ul><li>Participate in all community events </li></ul></ul></ul><ul><ul><ul><li>Try to volunteer for non-profit organization </li></ul></ul></ul><ul><ul><ul><li>Hand out your business card like candies. Think that your product or services will add value to people’s life’s and businesses </li></ul></ul></ul>
  12. 12. c 2 = Legacy Concepts x Modern Concepts <ul><li>Legacy Concepts </li></ul><ul><ul><li>Local Paper </li></ul></ul><ul><ul><ul><li>Get to know your local news paper and built relationship </li></ul></ul></ul><ul><ul><ul><li>Ask them to write about you and your business </li></ul></ul></ul><ul><ul><ul><li>Take advantage of press releases </li></ul></ul></ul>
  13. 13. c 2 = Legacy Concepts x Modern Concepts <ul><li>Modern Concepts </li></ul><ul><ul><li>Your Website </li></ul></ul><ul><ul><ul><li>Are you putting your best foot forward? </li></ul></ul></ul><ul><ul><ul><li>Check your content </li></ul></ul></ul><ul><ul><ul><li>Add cross linking from within your site </li></ul></ul></ul><ul><ul><ul><li>Expand or update your content to reflect your potential client’s current issues and challenges </li></ul></ul></ul>
  14. 14. c 2 = Legacy Concepts x Modern Concepts <ul><li>Modern Concepts </li></ul><ul><ul><li>E-mail Campaign </li></ul></ul><ul><ul><ul><li>Nurture your existing clients and customers with email campaigns that are relevant to their business </li></ul></ul></ul><ul><ul><ul><li>Email marketing (not spamming) is the most effective, low cost, measurable marketing tactic you can add to your bag of tricks. </li></ul></ul></ul><ul><ul><ul><li>ConstantContact and others …. </li></ul></ul></ul>
  15. 15. Obama Effect © <ul><li>Take advantage of the following free web sites: </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  16. 16. Putting your marketing dollars to work <ul><li>Smart thinking </li></ul><ul><li>Decisive plan of action </li></ul><ul><li>Brainstorm, Brainstorm and more…… </li></ul>
  17. 17. Don’t retreat <ul><li>With competition heating up </li></ul><ul><li>Retreating in a recession will give your competitors a position of strength once the economy and business capital markets start to turn around. </li></ul>
  18. 18. Magic Move © <ul><li>Come up with one single thing that differentiates you from the rest </li></ul><ul><li>Come up with a slogan or a sentence that will summarize your business mission </li></ul><ul><li>Brand yourself </li></ul>
  19. 19. Disclaimer <ul><li>Information on this or any of my power point slides is only intended as general summary information that I made available to the public. It is not intended to provide specific business advice. Thus, I or my business don't take any responsibility for any of your actions. </li></ul><ul><li>Information resources are designed to help users better understand my services. </li></ul>
  20. 20. Copyrights <ul><li>All materials, designs, and related are the property of and copyrighted to the present by 1 on 1 Consulting Firm LLC unless otherwise stated below or in conjunction with materials given on the web pages here within. All other materials are copyrighted to those companies only who have contracted for the web design services of 1 on 1 Consulting Firm LLC. </li></ul>