Mobile Experiences
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20 minute presentation for high school students on my experiences building mobile apps. Basic how-to. Presented at The University of Texas for Samsung's mobile challenge.

20 minute presentation for high school students on my experiences building mobile apps. Basic how-to. Presented at The University of Texas for Samsung's mobile challenge.

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  • Full Name Full Name Comment goes here.
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  • Do you really think MVP is a useful way to build a company? seems to me people want real full fledged product from day 1 now.
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Mobile Experiences Presentation Transcript

  • 1. mobile experiences Alexander Muse Co-Founder at HAUL Office: 214.550.2003 Mobile: 214.558.1079   1333 North Stemmons Fwy, Suite 110   Dallas, Texas 75207 Website: http://www.haulstudios.com Personal Blog: http://startupmuse.com LinkedIn: http://linkedin.com/in/amuse Twitter: http://twitter.com/amuse Wednesday, July 31, 13
  • 2. background setting the scene Wednesday, July 31, 13
  • 3. the team is everything... Wednesday, July 31, 13
  • 4. 2008 to presentmobile first Wednesday, July 31, 13
  • 5. user growth inherent mechanism is required Wednesday, July 31, 13
  • 6. user retention inherent mechanism is required Wednesday, July 31, 13
  • 7. measurement required in mvp Wednesday, July 31, 13
  • 8. more on measurement • vanity metrics (downloads, sessions, first time users) • discovery analytics MUST be in mvp • cohort-based analysis - quantify exactly how specific groups of users continue to use and engage with your app and which groups generate revenue over time • user-centric funnel analysis - understand how distinct user segments covert on specific goals • ARPU - calculate the average revenue you are receiving across all, or segments of your users (Lifetime Value of User) Wednesday, July 31, 13
  • 9. design three apps Wednesday, July 31, 13
  • 10. app stores account management Wednesday, July 31, 13