Mobile Experiences

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20 minute presentation for high school students on my experiences building mobile apps. Basic how-to. Presented at The University of Texas for Samsung's mobile challenge.

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Mobile Experiences

  1. 1. mobile experiences Alexander Muse Co-Founder at HAUL Office: 214.550.2003 Mobile: 214.558.1079   1333 North Stemmons Fwy, Suite 110   Dallas, Texas 75207 Website: http://www.haulstudios.com Personal Blog: http://startupmuse.com LinkedIn: http://linkedin.com/in/amuse Twitter: http://twitter.com/amuse Wednesday, July 31, 13
  2. 2. background setting the scene Wednesday, July 31, 13
  3. 3. the team is everything... Wednesday, July 31, 13
  4. 4. 2008 to presentmobile first Wednesday, July 31, 13
  5. 5. user growth inherent mechanism is required Wednesday, July 31, 13
  6. 6. user retention inherent mechanism is required Wednesday, July 31, 13
  7. 7. measurement required in mvp Wednesday, July 31, 13
  8. 8. more on measurement • vanity metrics (downloads, sessions, first time users) • discovery analytics MUST be in mvp • cohort-based analysis - quantify exactly how specific groups of users continue to use and engage with your app and which groups generate revenue over time • user-centric funnel analysis - understand how distinct user segments covert on specific goals • ARPU - calculate the average revenue you are receiving across all, or segments of your users (Lifetime Value of User) Wednesday, July 31, 13
  9. 9. design three apps Wednesday, July 31, 13
  10. 10. app stores account management Wednesday, July 31, 13

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