AdOns® Reach Retail Shoppers
• More than 10 million* shoppers are
using our smartphone barcode
scanners when they shop.
• 91% of barcode scans take place in
a retail stores moments before a
shopper puts a particular product in
his or her shopping basket.
• 50% of barcode scans are of
consumer electronics, 25% are of
books, DVDs and CDs and 25% are
of soft-goods, health/ beauty and
* 7 million using ShopSavvy and 3 million using licensed apps like Consumer Reports, Price Grabber, CNet and others.
What Savvy Shoppers Look Like
• Most are young
• More are female
• Most are wealthy
• Most are married
• Most are well educated
• Most are employed
AdOns® Don’t Seem Like Ads
Without an AdOn®
With an AdOn®
Built using HTML5 technologies,
AdOns® appear to be "features" of the
application, NOT advertisements. In this
case the fourth row provides a ‘play
now’ feature for Netﬂix.
The user can also watch watch the
trailer of the scanner DVD within the
Local to USPS Conversion AdOns®
In this example GameFly has enhanced
the user’s experience by providing a
video game trailer, while also reminding
the user he can add the game to his
More Example Fourth Row AdOns®
Amazon Digital Movie Download
iTunes Digital Movie Download
Chase Freedom Savings Reminder
More Example Fourth Row AdOns®
Tide Product Video Facebook
Safeway Find the Store AdOn
Best Buy QuickPay AdOn
Fourth Row App Promotion
Consumer Reports Mobile Shopper
Disney’s Digital Books
When an application relates to a
product scanned, there is a
perfect and immediate way to take
advantage of the attention of the
user, using a fourth row AdOn.The
ﬁrst example, lets the user know
that Consumer Reports has an
expert review of the scanned
product and prompts the user to
download the app to read the
entire review.The second example
shows the user there is a digital
iPhone/iPad version of the
physical book the user has
How AdOns® Work
AdOns® are delivered based on the UPC/EAN of the product
scanned + the location of the user.
Just a few examples of how you can use AdOns:
• Target Competitive Retailer Locations
• Target Competing Brands
• Deliver Oﬀers on Related Products
• Deliver Coupons and Rebates
• Drive Brand Awareness
• Drive Downloads of Related Mobile Apps & Content
Ideas for Consumer Brands
Scavenger Hunt. Provide a specific clue about one of your products. Let consumers know that if they scan the right product they
will get another clue to scan a second product and so on. Consumers could win prizes along the way and the first person to find
the ‘final’ clue would win something exciting.
Rebates. Depending on the goal of your rebate program you can get users to give you demographic details via the app. We could
display the rebate immediately following the scan of a qualified product or against the UPC of a competing product to show how
much cheaper it would be if they took advantage of the rebate program.
Facebook ‘Like’. Looking to drive more Facebook interaction between your brand and consumers? Get users to ‘like’ your
product on Facebook by suggesting they ‘Like’ the product. Offer them something for their trouble. Perhaps a coupon on your
Targeted Video. Do you have product videos? We can run them whenever someone scans your products. If you want to target
specific competitors we can run your ‘competitive’ but topical videos whenever someone scans your competitor’s products.
Compare & Contrast. Is your product better than the competitors in a way that can be expressed in a sentence or two or with a
picture? Run a text/picture based ad against competitor’s products.
User Generated Content. The easiest way to get users to interact with your brand is to get them to take a picture of themselves
holding your brand to replace the standard image. You can run contests to see who can make the best photo and we would
replace the standard photo with the user generated image.
Scan Contests. Run a contest in the ‘Deals’ tab suggesting that the user to scan the most products will win something special.
Offer special prizes along the way.
Coupons. Take your coupons to the next level and run them whenever someone is scanning a competitive product.
Scan with ShopSavvy. Use our badge to highlight QR codes on your packaging.
Product Pictures and Titles. You can always just give us a file containing your preferred product titles and images and we will
use them instead of the ones provided by our users and/or retailers.
Visit our website at shopsavvy.mobi to learn
more or email firstname.lastname@example.org.