Why i built Peadig, my own WordPress framework

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I have been developing Peadig, a WordPress framework built with Bootstrap, for 3 years now with Shane Jones. I'll explain why I did it and the problems I solved when I did.

I have been developing Peadig, a WordPress framework built with Bootstrap, for 3 years now with Shane Jones. I'll explain why I did it and the problems I solved when I did.

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  • 1. Peadig • http://peadig.com/ • http://twitter.com/peadig • http://fb.com/peadig Why I Built Peadig, my own WordPress Framework by Alex Moss, Co-Founder of Peadig (also Director at FireCask)
  • 2. Peadig • http://peadig.com/ • http://twitter.com/peadig • http://fb.com/peadig Evolution of Me Working with HTML ~15 years Working in Search ~8 years Working with WordPress ~5 years Peadig • http://peadig.com/ • http://twitter.com/peadig • http://fb.com/peadig
  • 3. Peadig • http://peadig.com/ • http://twitter.com/peadig • http://fb.com/peadig WordPress: The Winner of the CMS I tried a few other CMSs, and WordPress won the battle. Reasons included community support, range of plugins and themes. Also, it powered more websites than the others combined. Today it powers ~20% of the web. Peadig • http://peadig.com/ • http://twitter.com/peadig • http://fb.com/peadig
  • 4. Peadig • http://peadig.com/ • http://twitter.com/peadig • http://fb.com/peadig WordPress Core is great, but there are a few disadvantages, especially to the novice: ● Not enough out-of-the-box for what I needed ● Too much choice of similar plugins ● Some of those plugins were developed by morons I started by developing small plugins that worked, because others didn’t. My first was Twitter Feed and my second was Facebook Comments. These 2 plugins made me known. Peadig • http://peadig.com/ • http://twitter.com/peadig • http://fb.com/peadig How I started Developing with WordPress
  • 5. Peadig • http://peadig.com/ • http://twitter.com/peadig • http://fb.com/peadig I Started to Get Attention I was approached by Facebook to build part of what would later become the official Facebook WordPress plugin. I provided code, none went in. The finished product didn’t get a great response. Peadig • http://peadig.com/ • http://twitter.com/peadig • http://fb.com/peadig Official Facebook Plugin My Plugin
  • 6. Peadig • http://peadig.com/ • http://twitter.com/peadig • http://fb.com/peadig The Fruits of my Labour... 650,000+ downloads from 20 plugins Over 1 million inbound links to peadig.com Between 500 and 1,000 visitors daily Over 5,000 mailing list subscriptions 6 months later, we’re just shy of 1,000 sites using Peadig, and over 5,000 sites using our combined premium products
  • 7. Peadig • http://peadig.com/ • http://twitter.com/peadig • http://fb.com/peadig Back to the Framework Once I found my feet with plugins, I found myself with the same issues for themes that I did with plugins. In 2010 had one of 2 framework choices... Peadig • http://peadig.com/ • http://twitter.com/peadig • http://fb.com/peadig Thesis Genesis I chose Thesis. I was clearly unhinged, but it was the best of a bad bunch.
  • 8. Peadig • http://peadig.com/ • http://twitter.com/peadig • http://fb.com/peadig Thesis was ok… but was short lived From what began as a few minor tweaks, Thesis turned into another theme that I had to fork to do what it should be doing, not what I wanted it to do. Peadig • http://peadig.com/ • http://twitter.com/peadig • http://fb.com/peadig ● Not good SEO best practice ● Reliant on their own code, both frontend and backend ● Was slow on future-proofing ● I needed more and more features as time passed, and technology improved.
  • 9. Peadig • http://peadig.com/ • http://twitter.com/peadig • http://fb.com/peadig I decided to Create My Own Framework I wrote the specification of a framework on a coach in Croatia in August 2011, and spent a lot of my spare time developing a spec that included: Peadig • http://peadig.com/ • http://twitter.com/peadig • http://fb.com/peadig ● Easy and extendible options pages ● A shed load of shortcodes for customisation ● Hooks for ease of development and design ● All the nice features I wanted from multiple plugins merged into one ● Respect for WordPress theme requirements and one more thing...
  • 10. Peadig • http://peadig.com/ • http://twitter.com/peadig • http://fb.com/peadig Social Structured Data Why are people still ignoring this?! This includes large scale publications where context is completely inaccurate... Peadig • http://peadig.com/ • http://twitter.com/peadig • http://fb.com/peadig
  • 11. Peadig • http://peadig.com/ • http://twitter.com/peadig • http://fb.com/peadig So I created Peadig (with @shanejones)... I took all the options I’d want to see both as a webmaster as well as an SEO and combined it all into one mahoosive options panel. I also needed to choose a popular HTML framework. Luckily there’s one that powers 1% of the web... Peadig • http://peadig.com/ • http://twitter.com/peadig • http://fb.com/peadig ● Mobile-first responsive ● Made by 2 developers at Twitter ● Fast, trustworthy, future-proof and much better than any internal CSS framework that any WordPress framework can offer ● Free access to CDN’s
  • 12. Peadig • http://peadig.com/ • http://twitter.com/peadig • http://fb.com/peadig All sites FireCask develop are Peadig Child Themes ...and other faces are developing child themes (click avatars for links)... Peadig • http://peadig.com/ • http://twitter.com/peadig • http://fb.com/peadig Rhys has also developed a “coming soon”, complete with lead gen, theme called Peacoming. Developed on trains/busses in less than 20 total hours. Easy peasy!
  • 13. Peadig • http://peadig.com/ • http://twitter.com/peadig • http://fb.com/peadig Some sites now using Peadig Factory Youth Zone Expedia EAN BrightEdge The Poke 123Reg FireCask
  • 14. Peadig • http://peadig.com/ • http://twitter.com/peadig • http://fb.com/peadig Here’s a Discount Code for 20% off everything at Peadig… FJ450GJ (also Peacoming is offering 33% off with the code MANCSAS) *Valid until 9th June 2014