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Making the most of Social Media with Linkedin, Facebook Groups, Twitter Hashtags and Google+ Hangouts on Air
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Making the most of Social Media with Linkedin, Facebook Groups, Twitter Hashtags and Google+ Hangouts on Air

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I give you tips on how to increase engagement by becoming an authority in a niche on social media networks

I give you tips on how to increase engagement by becoming an authority in a niche on social media networks

Published in: Social Media, Technology, Business

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  • 1. Making the most of Social Media by Alex Moss alex@firecask.com http://twitter. com/alexmoss FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA. +44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com
  • 2. WHO AM I? and what do I do?
  • 3. FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA. +44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com I am a... Digital Marketer SEO Consultant WordPress Developer Speaker Business Owner
  • 4. FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA. +44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com Today I own 2 businesses
  • 5. FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA. +44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com and I’ve worked with great businesses...
  • 6. AUTHORITY How did I get here? By being an
  • 7. People like PEOPLE not BRANDS
  • 8. FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA. +44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com I wrote for some great publications
  • 9. FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA. +44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com I then Shared my own Work, not my Business’
  • 10. CREATE DISCUSSION Don’t just create content...
  • 11. FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA. +44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com Contribute to Social Q&A Networks Linkedin (Profiles, Pages & Groups) Twitter Hashtags Facebook Groups Google+ Communities & Hangouts and your own Niche Sites & Forums
  • 12. FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA. +44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com Contribute to... Linkedin Profiles ● Get recommendations ● Endorsements are ok but don’t actively ask for them. Recommendations are more authoritative and personal ● Give recommendations to people you can give them to, you will appear on their profiles too. ● Connect your profile to your business, which you can Also, make sure you link to your Linkedin profile from any corporate website that has a profile page of you.
  • 13. FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA. +44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com Contribute to... Linkedin Pages ● If you represent, or work for, a company then this company should have a page too ● You can share relevant content to followers of your company ● You can then discuss the company’s post by commenting underneath, as well as interacting with any of your followers’ comments.
  • 14. FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA. +44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com Contribute to... Linkedin Groups & Discussions
  • 15. FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA. +44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com Contribute to... Linkedin Groups & Discussions You can: ● Browse and discover new groups from the main Groups area of the website (https: //www.linkedin.com/grp/). ● Search for specific topics in the search bar at the top of the site ● Contribute to others’ discussions. Also, see Who’s viewed your profile! I’ve won clients keeping this page open all the time: https://www.linkedin.com/wvmx/profile
  • 16. FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA. +44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com Contribute to... Twitter Hashtags
  • 17. FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA. +44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com Contribute to... Facebook Groups
  • 18. FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA. +44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com Contribute to... Google+ Communities & Hangouts ● Works the same way as Linkedin ● More technologically-minded and digitally focussed audience
  • 19. FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA. +44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com Contribute to... Join Google+ Hangouts on Air Ask questions live while someone hosts a Hangout Live on Air. It can be accessed to watch live via YouTube and is saved once the finished the Hangout.
  • 20. FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA. +44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com Contribute to... Host Google+ Hangouts on Air Choose to host your own, invite people to watch and make it public for anyone to join Tip: decide the best time to host it dependent on your target audience Once you have finished the Hangout it will be accessible for anyone who missed it.
  • 21. TIMING It’s all about
  • 22. FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA. +44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com Being an Authority means Knowing your Niche Publishing Relevant Content Taking Advantage of Seasonality ...and executing via Social Media at the RIGHT TIME
  • 23. Here’s a Great Example FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA. +44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com
  • 24. NEVER STOP being the authority within your niche
  • 25. Thank You! Any questions? Alex Moss Director, Firecask Email: alex@firecask.com Twitter: http://twitter.com/alexmoss Linkedin: http://uk.linkedin.com/in/alexmoss1/ FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA. +44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com