Endless possibilities for hands
on, connected learning.
ETEC522 Venture Pitch (Assignment 3)
Image displayed is a Phoneblok – phonebloks.com
The real world is blurring for games and
purchases, now we can blur the lines for
Watch the videos below to see the world
• Anki Drive - http://goo.gl/Xvr1sY
• Google Glass - http://goo.gl/RarsLk
• Recon Instruments - http://goo.gl/ZVwMZx
Analytics are creating more and more data,
education can leverage big data to create
more personalized learning
Information is being used to customize all sort of
experiences and activities, watch these videos to
• Open Text - http://goo.gl/010Zge
• IBM’s Smart Planet - http://goo.gl/YNPbpQ
• Knewton - http://www.knewton.com/
Electronic modules hosted on a central console that
are interchangeable - bloks. Bloks can be used to
simulate different activities: from a camera blok to
learn about capturing images, to a beaker blok that
simulates chemical reactions, to a city building blok to
learn about politics and economics.
A digital Bunsen burner
Imagine students in AP Chemistry buy they’re Bunsen
burner blok. The blok comes with a digital beaker that is
placed on top of the blok. The digital beaker is can change
colour with built-in LED lights to simulate chemical
reactions. The beaker is sensor enabled, so it can sense
quantities poured and record that information for future
use and to assess student performance. The console has a
screen module that can provide instructions and feedback
to students in real time. That’s the power of
Learningbloks. What blok do you want to have?
Modularized, connected, and
Central platform with
open API so anyone can
• Value added through
aggregating data from
all bloks through
• Central platform
controls how the blok
Partner eco-system for
bloks and learning
partners, but also
partners as teachers
can create custom
activities and sell them
Data, data, data
• Every blok and it’s
accessories are loaded
with sensors, all the
and analyzed by the
console and our
Hands on and contextualized
Bloks are made to be used with
• Using the real tools to learn
but keeping technology front
Learning customization system in
console keeps it contextualized
• Bloks can be programmed and
reprogrammed in real time
• No two students are the same,
and bloks don’t have to work
• Students or teachers can load a
different learning activity for
their blok to adjust by learning
style or pace of learning
Why now: Classroom technology has evolved over the years with
tablet and mobile slated to dominate. Bloks are mobile and mimic
the benefits of tablets.
Why now: Software to manage and
support classrooms is also in transition
Assist in delivery
Why not just an app?
Current platforms are
• Apple fully closed;
• Limits size of
by third party
needs and strategy
• Can’t influence
• Not enough
sensors for big data
will have to
• Devices not created
with learning in
Learningbloks are built on robust
modern learning theories
• Bloks help students
create their own
representation of how
knowledge work by
knowledge with their
hands in real time
• Tools influence learning
and bloks are made to
• Bloks and the learning
enable learners to
interact with others
using bloks anywhere in
To win we’ll drive these
key success factors:
Easy to use: Ease-of-use is an important design element for successful learning software because it
has such a large and diverse user base, and because it is a very tangible and visible investment for
Quick technology adoption: The education technology industry is undergoing incredibly rapid change
and has a large number of fragmented players. Staying one step ahead of other players will be
Creating a large ecosystem: firms like Apple that create value for their main product line by
developing a large ecosystem around them drive a large part of their success from the size of the
ecosystem. In comparison to Apple, Blackberry has struggled to create a large ecosystem and
therefore drive volume of their hardware devices.
Access to a highly skilled workforce: Software development is a highly specialized skill set in high
demand from a variety of industries. This will also be true of highly skilled educators and data
scientists. Attracting and keeping highly skilled labour will be key to continued business success.
Providing related products and services: Providing value added services such as custom software and
hardware modules will drive extra profit and enable faster growth.
Having a high profile in the market: Our product can represent significant investment in money and
time, and might be purchased before the customer has direct experience with their or effectiveness.
Maintaining a high profile is key to attracting customers in such an environment.
Adapted from IBISWorld report on Business Analytics & Enterprise Software Publishing (2013)
Who’s our competition?
Why we’ll win against our competition
Disruption happens by starting with those that are not in
the market, or underserviced. Our first bloks will help
schools in low income school districts and developing
countries. These are our customers, this is where we
• Large competitors won’t want to compete for lower margin
• Non-hardware makers won’t want to create a new business
line where they have no experience
• Start-ups in other lines of business won’t have the expertise
Start from the bottom: capture the
low end, learn, iterate
Drive volume at low
end of markets
Acquire rival startups
that are experts in
other areas (e.g.
incumbents in high
end when well
capitalized and have
What is our team missing?
• Experienced investors (you!)
• Data scientists
• Education theorists
Help us build the future.
Connected learning, accessible to anyone,
anywhere. Contextualized through hands on
modules that provide real experiential learning.
Be part of building the future of education.
Image displayed is a Phoneblok
Explore our data:
• IBISWorld (2013). Business Analytics & Enterprise Software Publishing in
the US. Retrieved from IBISWorld Online.
• Phoneblok (2013). Retrieved from https://phonebloks.com/
• iDigitalTimes (2013). Tablet Sales vs. Laptop Sales: Three Reasons Why
Android Devices Will Surpass Desktop PC Shipments – Graphs retrieved
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