Learningbloks
Endless possibilities for hands
on, connected learning.

ETEC522 Venture Pitch (Assignment 3)
Alex Monegro

...
The real world is blurring for games and
purchases, now we can blur the lines for
education.
Watch the videos below to see...
Analytics are creating more and more data,
education can leverage big data to create
more personalized learning
Informatio...
Learningbloks?
Electronic modules hosted on a central console that
are interchangeable - bloks. Bloks can be used to
simul...
A digital Bunsen burner

Imagine students in AP Chemistry buy they’re Bunsen
burner blok. The blok comes with a digital be...
Modularized, connected, and
distributed
Central platform with
open API so anyone can
build bloks
• Value added through
fra...
Hands on and contextualized
Bloks are made to be used with
hands
• Using the real tools to learn
but keeping technology fr...
Why now: Classroom technology has evolved over the years with
tablet and mobile slated to dominate. Bloks are mobile and m...
Why now: Software to manage and
support classrooms is also in transition

Assist in
multimedia
delivery

Control student
c...
Why not just an app?
Current platforms are
closed
• Apple fully closed;
Android key
elements
controlled by
Google
• Limits...
Learningbloks are built on robust
modern learning theories
Constructivism
• Bloks help students
create their own
represent...
To win we’ll drive these
key success factors:
•

•

•

•

•
•

Easy to use: Ease-of-use is an important design element for...
Who’s our competition?

Hardware
manufacturers

Learning
Management
Systems Providers

Learning
Personalization
Providers
...
Why we’ll win against our competition
Disruption happens by starting with those that are not in
the market, or underservic...
Start from the bottom: capture the
low end, learn, iterate

Drive volume at low
end of markets

Acquire rival startups
tha...
What is our team missing?
• Experienced investors (you!)
• Data scientists
• Education theorists
Help us build the future.
Connected learning, accessible to anyone,
anywhere. Contextualized through hands on
modules that...
Explore our data:
• IBISWorld (2013). Business Analytics & Enterprise Software Publishing in
the US. Retrieved from IBISWo...
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Learningbloks

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Potential venture pitch for Master in Education Technology course at UBC.

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  • Publishers, hardware manufacturers, LMS, customized learning
  • Learningbloks

    1. 1. Learningbloks Endless possibilities for hands on, connected learning. ETEC522 Venture Pitch (Assignment 3) Alex Monegro Image displayed is a Phoneblok – phonebloks.com
    2. 2. The real world is blurring for games and purchases, now we can blur the lines for education. Watch the videos below to see the world blurring: • Anki Drive - http://goo.gl/Xvr1sY • Google Glass - http://goo.gl/RarsLk • Recon Instruments - http://goo.gl/ZVwMZx
    3. 3. Analytics are creating more and more data, education can leverage big data to create more personalized learning Information is being used to customize all sort of experiences and activities, watch these videos to learn more: • Open Text - http://goo.gl/010Zge • IBM’s Smart Planet - http://goo.gl/YNPbpQ • Knewton - http://www.knewton.com/
    4. 4. Learningbloks? Electronic modules hosted on a central console that are interchangeable - bloks. Bloks can be used to simulate different activities: from a camera blok to learn about capturing images, to a beaker blok that simulates chemical reactions, to a city building blok to learn about politics and economics.
    5. 5. A digital Bunsen burner Imagine students in AP Chemistry buy they’re Bunsen burner blok. The blok comes with a digital beaker that is placed on top of the blok. The digital beaker is can change colour with built-in LED lights to simulate chemical reactions. The beaker is sensor enabled, so it can sense quantities poured and record that information for future use and to assess student performance. The console has a screen module that can provide instructions and feedback to students in real time. That’s the power of Learningbloks. What blok do you want to have?
    6. 6. Modularized, connected, and distributed Central platform with open API so anyone can build bloks • Value added through framework for capturing and aggregating data from all bloks through central platform • Central platform controls how the blok operates Partner eco-system for bloks and learning activities • Hardware partners, but also learning activities partners as teachers can create custom activities and sell them to others Data, data, data • Every blok and it’s accessories are loaded with sensors, all the data is collected, aggregated, and analyzed by the console and our learning customization system
    7. 7. Hands on and contextualized Bloks are made to be used with hands • Using the real tools to learn but keeping technology front and centre Learning customization system in console keeps it contextualized • Bloks can be programmed and reprogrammed in real time through console • No two students are the same, and bloks don’t have to work the same • Students or teachers can load a different learning activity for their blok to adjust by learning style or pace of learning
    8. 8. Why now: Classroom technology has evolved over the years with tablet and mobile slated to dominate. Bloks are mobile and mimic the benefits of tablets.
    9. 9. Why now: Software to manage and support classrooms is also in transition Assist in multimedia delivery Control student computer use Assist in delivery of learning activities Partial customizing of learning experiences by student group Fully personalized learning experiences with ongoing assessment
    10. 10. Why not just an app? Current platforms are closed • Apple fully closed; Android key elements controlled by Google • Limits size of partner ecosystem Technology development limited by third party • Functionality contingent on other company’s needs and strategy • Can’t influence direction of development No education tailored hardware • Not enough sensors for big data collection means will have to develop extra hardware anyways • Devices not created with learning in mind
    11. 11. Learningbloks are built on robust modern learning theories Constructivism • Bloks help students create their own representation of how knowledge work by exploring the knowledge with their hands in real time Distributed cognition • Tools influence learning and bloks are made to be adaptive • Bloks and the learning customization system enable learners to interact with others using bloks anywhere in the world
    12. 12. To win we’ll drive these key success factors: • • • • • • Easy to use: Ease-of-use is an important design element for successful learning software because it has such a large and diverse user base, and because it is a very tangible and visible investment for potential customers. Quick technology adoption: The education technology industry is undergoing incredibly rapid change and has a large number of fragmented players. Staying one step ahead of other players will be important. Creating a large ecosystem: firms like Apple that create value for their main product line by developing a large ecosystem around them drive a large part of their success from the size of the ecosystem. In comparison to Apple, Blackberry has struggled to create a large ecosystem and therefore drive volume of their hardware devices. Access to a highly skilled workforce: Software development is a highly specialized skill set in high demand from a variety of industries. This will also be true of highly skilled educators and data scientists. Attracting and keeping highly skilled labour will be key to continued business success. Providing related products and services: Providing value added services such as custom software and hardware modules will drive extra profit and enable faster growth. Having a high profile in the market: Our product can represent significant investment in money and time, and might be purchased before the customer has direct experience with their or effectiveness. Maintaining a high profile is key to attracting customers in such an environment. Adapted from IBISWorld report on Business Analytics & Enterprise Software Publishing (2013)
    13. 13. Who’s our competition? Hardware manufacturers Learning Management Systems Providers Learning Personalization Providers • Apple • Samsung • Google • Blackboard • Pearson • D2L • Knewton
    14. 14. Why we’ll win against our competition Disruption happens by starting with those that are not in the market, or underserviced. Our first bloks will help schools in low income school districts and developing countries. These are our customers, this is where we play. • Large competitors won’t want to compete for lower margin customers • Non-hardware makers won’t want to create a new business line where they have no experience • Start-ups in other lines of business won’t have the expertise
    15. 15. Start from the bottom: capture the low end, learn, iterate Drive volume at low end of markets Acquire rival startups that are experts in other areas (e.g. Knewton) Pursue large incumbents in high end when well capitalized and have strong advantage
    16. 16. What is our team missing? • Experienced investors (you!) • Data scientists • Education theorists
    17. 17. Help us build the future. Connected learning, accessible to anyone, anywhere. Contextualized through hands on modules that provide real experiential learning. Be part of building the future of education. Image displayed is a Phoneblok – phonebloks.com
    18. 18. Explore our data: • IBISWorld (2013). Business Analytics & Enterprise Software Publishing in the US. Retrieved from IBISWorld Online. • Phoneblok (2013). Retrieved from https://phonebloks.com/ • iDigitalTimes (2013). Tablet Sales vs. Laptop Sales: Three Reasons Why Android Devices Will Surpass Desktop PC Shipments – Graphs retrieved from http://www.idigitaltimes.com/articles/17881/20130528/tablet-vslaptop-sales-android-samsung-apple.htm
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