The Commandments of Content Marketing

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Content is king when it comes to online marketing strategies. By producing content that is relevant, interesting and valuable to your audience, you can drive traffic and improve your ranking in search …

Content is king when it comes to online marketing strategies. By producing content that is relevant, interesting and valuable to your audience, you can drive traffic and improve your ranking in search results. Here are five types of content that you can start producing today to bolster your content marketing strategy.

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  • 1. THE COMMANDMENTS CONTENT MARKETING OF BLOGS The Essence of Content Marketing DO Be opinionated Link to existing content Be concise – 250 to 350 words Use numbers and lists K.I.S.S. – Keep it simple, stupid (for content) BLOGGING IS THE FUEL FOR OTHER CONTENT MARKETING INITIATIVES Targeted Emails Article Ideas White Papers WHITE PAPERS DO Use research and analytics Develop supporting graphics Have a clear and concise message Position yourself as an expert DO Create a catchy subject line Have a call-to-action Include contact info for follow-ups Link to content on your website Have one clear message OPENRATE 58% 42% Subject lines < 10 characters Subject lines > 10 characters FOR EVERY SPENT$1 $44IS THE AVERAGE RETURN ON EMAIL INVESTMENT EFFECTIVE WORDS FOR EMAIL SUBJECT LINES Exclusive New Alert Free Delivery Daily Gift Voucher News 44% Of email recipients made at least one purchase based on a promotional email VIDEO DO Keep video under 3 minutes Storyboard to identify your message Integrate video on websites and social media Create diverse video topics for wide ranging audience Invest in production and editing value VIDEOS ON LANDING PAGES INCREASE CONVERSIONS BY 86% 69% Of consumer internet traffic will be videos by 2017 BEST WAYS TO SHARE VIDEOS Targeted Emails Vimeo YouTube Vine (short promo) Instagram (short promo) Website Landing Pages 45-54 Age of the fastest growing segment of social media users COMMUNICATE with the right AUDIENCE DESIGNED BY ALEX MISER Promote content, expertise and est. thought leadership Promote brand and culture Establish thought leadership, share expertise Share all content - Google attributes search rankings in part to Google+ use Promote brand and highlight products Promote content production Tease the audience to drive traffic Have a consistent voice Identify “connectors” that help spread the message DO SOCIAL MEDIA ADVERTISING IS FREE TARGETED EMAILS SOCIAL MEDIA @ 72% 1% Buyers who find white papers to be useful or extremely useful in the decision process Buyers who think white papers are not at all influential Ask clients about their issues Identify a new topic for a industry Forecast how the industry or market will change 3 White Paper Ideas Content is king when it comes to online marketing strategies. By producing content that is relevant, interesting and valuable to your audience, you can drive traffic and improve your ranking in search results. Here are five types of content that you can start producing today to bolster your content marketing strategy. Short, opinionated articles that highlight a specific expertise Blogs White Papers Research driven article that stakes a claim with supporting info @ Targeted Email Campaigns that share your content with a specific audience Video Highlight your expertise with dynamic storytelling and visuals Social Media Free advertising to share content with a captive audience 55% More website visits for companies that blog + 97% More inbound links for companies that blog + More leads generated by B2B marketers using blogs +67% Of marketers think blogs are most valuable type of content 37% * Statistics from: Social Media Today - http://socialmediatoday.com/ feldmancreative/1776836/21-benefits-blogging-and-22-blogging-tips * HubSpot - http://blog.hubspot.com/blog/tabid/6307/bid/5014/Study-Shows-Business- Blogging-Leads-to-55-More-Website-Visitors.aspx * Statistics from: Smart Bug Media - http://www.smartbugmedia.com/blog/bid/122498/3- Powerful-Reasons-Why-Writing-White-Papers-Is-So-Effective * Statistics from: Exact Target - http://www.exacttarget.com/blog/email-marketing-stats/ * MarketingProfs - http://www.marketingprofs.com/charts/2013/11228/the-most-effective-keywords-in-email-subject-lines * Statistics from: Social Media Today - http://socialmediatoday.com/ brianna5mith/2039861/20-marketing-statistics-will-influence-decisions-2014 * The Guardian - http://www.theguardian.com/small-business-network/2014/jan/14/ video-content-marketing-media-online @alister27 Alex Miser