by Alex MESTRE GIMENEZ, Export Manager at cultura 3.0 on Apr 19, 2013
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By continually measuring the perceptions of a country brand’s ...
By continually measuring the perceptions of a country brand’s
audience, from business professionals to global travelers,
we can begin to understand the impact that news events,
cultural undertakings—and even a country’s own marketing
efforts—have on an individual’s decision to choose that
nation over another. That can include a decision to invest,
visit, emigrate, work, study, consume that country’s goods or
become interested in its culture. In short, a choice to let one
country play a significant role in our lives and livelihood.
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