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The New Media Landscape And One Of Its Implications On Pr

by Alexander Mason on Feb 04, 2010

Webinar presentation on how the new media landscape is impacting PR and Press Releases

Webinar presentation on how the new media landscape is impacting PR and Press Releases

http://www.cisionnewsroom.se	105
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Your company website is no longer the entry point where people seek information about you – 92% of journalists starts their research on the Internet (source: Expansion Plus Inc) using search engines like Google, Yahoo etc
Your company website is no longer the entry point where people seek information about you – 92% of journalists starts their research on the Internet (source: Expansion Plus Inc) using search engines like Google, Yahoo etc
Your company website is no longer the entry point where people seek information about you – 92% of journalists starts their research on the Internet (source: Expansion Plus Inc) using search engines like Google, Yahoo etc
Your company website is no longer the entry point where people seek information about you – 92% of journalists starts their research on the Internet (source: Expansion Plus Inc) using search engines like Google, Yahoo etc

The new media landscape and one of its implications on PR 4th February, 2010 Alexander Mason, Business Development & Marketing Director Scandinavia
www.cisionnewsroom.se
… is your home page
CHANNEL A T T E N T I O N © Cision 2010 The “Attention Economy” SHORT HEAD (National newspapers, key trades, Broadcast, etc.) LONG TAIL (the rest of the web) MAGIC MIDDLE (key blogs, online tv, social network spaces…)
Source: Google AdWords Keyword Tool, https:// adwords.google.com/select/KeywordTool 37 200 000 Searches for ”Lego” per month
Keyword Bible Key Words: 20 - 30 Not just for press releases: White Papers Product spec sheets Web Page Copy Partner Sites
Connect and next webinar!
- Contact:
- Alexander Mason, Cision
- E-mail: alexander.mason@cision.com
- Twitter: alexander_mason
- Blogg: www.cisionnewsroom.se
- Next Webinar:
- “ Creating your own platform for online PR”
- 11 Mars, 14.00