The New Media Landscape And One Of Its Implications On Pr

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Webinar presentation on how the new media landscape is impacting PR and Press Releases

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  • Your company website is no longer the entry point where people seek information about you – 92% of journalists starts their research on the Internet (source: Expansion Plus Inc) using search engines like Google, Yahoo etc
  • Your company website is no longer the entry point where people seek information about you – 92% of journalists starts their research on the Internet (source: Expansion Plus Inc) using search engines like Google, Yahoo etc
  • Your company website is no longer the entry point where people seek information about you – 92% of journalists starts their research on the Internet (source: Expansion Plus Inc) using search engines like Google, Yahoo etc
  • Your company website is no longer the entry point where people seek information about you – 92% of journalists starts their research on the Internet (source: Expansion Plus Inc) using search engines like Google, Yahoo etc
  • The New Media Landscape And One Of Its Implications On Pr

    1. 1. The new media landscape and one of its implications on PR 4th February, 2010 Alexander Mason, Business Development & Marketing Director Scandinavia
    2. 2. 2
    3. 3. www.cisionnewsroom.se
    4. 4. 4
    5. 5. …is your home page
    6. 6. 0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 1 1 4 7 10 13 16 19 22 25 28 31 34 37 40 43 46 49 52 55 58 61 64 67 70 73 76 79 82 85 88 91 94 97 100 CHANNEL A T T E N T I O N SHORT HEAD (National newspapers, key trades, Broadcast, etc.) LONG TAIL (the rest of the web) © Cision 2010 The “Attention Economy” MAGIC MIDDLE (key blogs, online tv, social network spaces…)
    7. 7. Source: Google AdWords Keyword Tool, https://adwords.google.com/select/KeywordTool 37 200 000Searches for ”Lego” per month
    8. 8. Keyword Bible Key Words: 20 - 30 Not just for press releases: White Papers Product spec sheets Web Page Copy Partner Sites
    9. 9. Connect and next webinar! Contact: Alexander Mason, Cision E-mail: alexander.mason@cision.com Twitter: alexander_mason Blogg: www.cisionnewsroom.se Next Webinar: “Creating your own platform for online PR” 11 Mars, 14.00

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