Creating your own platform for online PR 12th March, 2010 Alexander Mason,  Business Development & Marketing Director Scan...
Alexander Mason Alexander Mason Alexander Mason alexander_mason
*http://www.jmw.se/2010/02/28/vilka-grundvarden-vill-sj-formedla-i-twitter/ *
 
 
 
 
Social  Media  Newsroom Company  Blog
 
Journalist professional usage of social media services*   *Cision Nordic Social Media Survey 2010 8% 34% 26% Flickr 18% 26...
<ul><ul><li>Source:   </li></ul></ul>http://sixx.se/nextgen Conversion The CEO of Eniro comments directly on Facebook by F...
<ul><ul><li>Source: Scania Social Media Newsroom, http://media.folksam.se/ </li></ul></ul>Tags Integrated with  Flickr Int...
<ul><ul><li>Source: Scania Social Media Newsroomhttp://newsroom.vattenfall.se/ </li></ul></ul>
 
<ul><ul><li>Source: Scania Social Media Newsroomhttp://newsroom.vattenfall.se/ </li></ul></ul>
 
 
 
 
Keyword Bible Key Words: 20 - 30  Press Releases: Web Page Copy Blogs: Partner Sites Social Media Sites
Social  Media  Newsroom Company  Blog
 
Connect and next webinar! <ul><li>“ The Nordic Social Media Survey 2010” </li></ul><ul><li>Close to 2.000 journalist, comm...
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Creating Your Own Plattform For Pr Online

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Presentation from Alexander Mason at Webinar about "Creating Your Own Plattform For Pr Online"

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  • Kolla Volvo, visa alla olika bolag som de länkar till, visa historia
  • VISA H&amp;M – VISA KPA – GARTNER HYPE CURB – CURLING PANTS, NORDEA FAN PAGE
  • MICROBLOGGNING – NYA KANALER OCH NYA BETEENDEN SKAPAS Microbloggning kan användas på olika sätt Du som bolag organisation individ behöver bestämma hur ni använder microbloggning Det är mottagare ”The follower” som bestämmer om han eller hon är intresserade av informationen Följer jag NYT så är utgår jag inte ifrån att NYT ska ”följa mig” eller svara på frågor, då fungerar det som en ”megaphone”. En enskild person, kundtjänst etc. ja då är utgår jag ifrån att det finns en möjlighet till dialog.
  • Google Goggles – to expensive
  • IKEA – Link in and also
  • IKEA – Link in and also
  • Creating Your Own Plattform For Pr Online

    1. 1. Creating your own platform for online PR 12th March, 2010 Alexander Mason, Business Development & Marketing Director Scandinavia
    2. 2. Alexander Mason Alexander Mason Alexander Mason alexander_mason
    3. 3. *http://www.jmw.se/2010/02/28/vilka-grundvarden-vill-sj-formedla-i-twitter/ *
    4. 8.
    5. 9. Social Media Newsroom Company Blog
    6. 11. Journalist professional usage of social media services* *Cision Nordic Social Media Survey 2010 8% 34% 26% Flickr 18% 26% 54% Linkedin 37% 63% 71% Youtube 84% 92% 85% Wikipedia Finland Norway Denmark  
    7. 12.
    8. 13.
    9. 14. <ul><ul><li>Source: </li></ul></ul>http://sixx.se/nextgen Conversion The CEO of Eniro comments directly on Facebook by Fredrik Stenbeck on September 11, 2009
    10. 15.
    11. 16.
    12. 17.
    13. 18.
    14. 19.
    15. 20.
    16. 21. <ul><ul><li>Source: Scania Social Media Newsroom, http://media.folksam.se/ </li></ul></ul>Tags Integrated with Flickr Integrated with YouTube Comments Integrated into your homepage
    17. 22. <ul><ul><li>Source: Scania Social Media Newsroomhttp://newsroom.vattenfall.se/ </li></ul></ul>
    18. 24. <ul><ul><li>Source: Scania Social Media Newsroomhttp://newsroom.vattenfall.se/ </li></ul></ul>
    19. 29. Keyword Bible Key Words: 20 - 30 Press Releases: Web Page Copy Blogs: Partner Sites Social Media Sites
    20. 30. Social Media Newsroom Company Blog
    21. 32. Connect and next webinar! <ul><li>“ The Nordic Social Media Survey 2010” </li></ul><ul><li>Close to 2.000 journalist, communicators and pr-consultance have answered how they work with social media </li></ul><ul><li>25 March, 14.00 </li></ul><ul><li>Contact: </li></ul><ul><li>E-mail: alexander.mason@cision.com </li></ul><ul><li>Twitter: alexander_mason </li></ul><ul><li>Blogg: www.cisionnewsroom.se </li></ul>
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