Survey of British Weekend Magazines and Their Roles.

1. The Role of Weekend Magazines
in The UK

2. Weekend Magazines?
 Arts & entertainment, shopping, home improvement, world and
local affair stories in a more casual writing style.
 Often come with extras like inserts, TV guides, recipe books.
 Typically in the Sunday paper in the USA, however in the UK
they are included in every Saturday.
 A handbook for home life updated every week with the newest
trends, styles, and useful tips.

3. Telegraph Magazine
 1.8 million readers – more than Hello, Good Housekeeping,
Vogue, Glamour, Marie Claire, BBC Good Food, Homes &
Gardens and BBC •Gardeners World to name but a few
 The male female split is 50:50
 59% are AB
 44% live in London and the South East

4. Guardian Weekend
 Ave Daily Sale - 213,853
 The Guardian has 16% share of total daily quality press
circulation
(Source: ABC Feb - Jul 2012, Guardian News and Media Limited)

5. Telegraph Magazine Cover

6. Guardian Weekend Cover

7. Stories
• Focus on luxury, high • Focus on middle class issues, i.e.
fashion, travel, cuisine affordable fashion, recipes, OP eds

8. Advertisements & Extras
•Advertisements came separate • Advertisements were primarily in
from magazine as FSI as well as the magazine itself
within magazine
• Came with a TV guide as well as a
• Along with advertisements came stand-alone photography booklet
catalogues and a luxury travel
magazine •Only contained one FSI, or Free
Standing Insert

9. Questions
 Do you think there is any importance in the packaging of extras
and free standing inserts?
 What do you think are the major differences between British
weekend magazines and US counterparts such as Parade?
 Doyou think the weekend magazine readership would be as
high if it did not came as a counterpart to the newspaper?