Alex Manchester // alex.manchester@obs.com.au // @alex_manchester
enterprise social networks
Designing successful
OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013
OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013
150+enterprise social network
offerings...
OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013
OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013
Organisations are struggling with
enter...
OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013
Over 70% of enterprise social network
i...
OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013
Just 18-35% of Microsoft employees are ...
OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013
There are a lot of reasons why enterpri...
OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013
xxx
 xxxx
1. Understand what you’re wo...
OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013
xxx
 xxxx
2. Don’t settle for woolly o...
OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013
This enterprise twitter thing will help...
OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013
We’ll use this to break down silos!
OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013
We can use this to crowd source ideas
o...
OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013
How about sharing when we’ve been to
co...
OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013
xxx
 xxxx
3. Recognise and address cul...
OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013
I’m not a Facebooker, or a Twitterer
an...
OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013
Do not use that social thing… ever…
… u...
OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013
We’ll be completely transparent during ...
OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013
xxx
 xxxx
4. Avoid lethal experimentat...
OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013
We have a Yammer ‘pilot’ running…
OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013
xxx
 xxxx
Our Yammer pilot died 
OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013
5. Do real user research
OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013
How would you use wikis and blogs in
a ...
OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013
How would a project typically begin?
Wh...
OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013
I don’t really like the idea of a ‘Face...
OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013
I’m not sure I’d want my school details...
OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013
5. Do real user research
Senior leaders...
OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013
If I saw my manager filling in their so...
OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013
Only 22% of middle managers support the...
OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013
7. Strive for a great user experience
OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013
We don’t need it to be on mobile device...
OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013
That 17-step sign-up wizard? Yeah, it’s...
OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013
xxx
 xxxx
5. Do real user research!
2....
Alex Manchester // Senior Consultant // OBS
T: @alex_manchester
E: alex.manchester@obs.com.au
W: alexmanchester.com
Thank ...
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UX Australia 2013: Designing Successful Enterprise Social Networks

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The topic of social networks in business – including social intranets and the use of tools such as Yammer and Jive – has been popular for several years now. With billion-dollar acquisitions in the frame, it’s clearly become a giant business segment too.

While there’s an overwhelming number of case studies, books and proponents clearly arguing why an organisation should ‘go social’, there’s far less insight into how to successfully do so – and even fewer people asking whether ‘going social’ is the right objective at all.

This presentation focuses on the realities of designing successful social networks in the enterprise, including the promises and challenges of going social, woolly objectives to watch out for, and leadership and employee behaviours that can make or break a deployment.

Images:
Flickr: AmberdeBruin (cover)
Bigstockphoto.com

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Transcript of "UX Australia 2013: Designing Successful Enterprise Social Networks"

  1. 1. Alex Manchester // alex.manchester@obs.com.au // @alex_manchester enterprise social networks Designing successful
  2. 2. OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013
  3. 3. OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013 150+enterprise social network offerings on the market There are 200+ enterprise social products
  4. 4. OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013
  5. 5. OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013 Organisations are struggling with enterprise social networks. CIO magazine
  6. 6. OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013 Over 70% of enterprise social network initiatives fail or disappoint. McKinsey
  7. 7. OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013 Just 18-35% of Microsoft employees are active on Yammer. CNET
  8. 8. OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013 There are a lot of reasons why enterprise social initiatives fail…
  9. 9. OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013 xxx  xxxx 1. Understand what you’re working with: … collaboration spaces… Social networking interactions… … document collaboration… … available on mobile … ideation and problem solving…
  10. 10. OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013 xxx  xxxx 2. Don’t settle for woolly objectives
  11. 11. OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013 This enterprise twitter thing will help us collaborate more.
  12. 12. OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013 We’ll use this to break down silos!
  13. 13. OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013 We can use this to crowd source ideas on how we can we save $1.7m in the next financial year.
  14. 14. OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013 How about sharing when we’ve been to councillor meetings so we don’t keep doubling up on them?
  15. 15. OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013 xxx  xxxx 3. Recognise and address cultural gaps
  16. 16. OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013 I’m not a Facebooker, or a Twitterer and I never will be. Mr Anonymous CEO
  17. 17. OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013 Do not use that social thing… ever… … under pain of death.
  18. 18. OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013 We’ll be completely transparent during this change process. But… we’re not going to show you the results from that recent employee engagement survey, way too awful.
  19. 19. OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013 xxx  xxxx 4. Avoid lethal experimentation
  20. 20. OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013 We have a Yammer ‘pilot’ running…
  21. 21. OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013 xxx  xxxx Our Yammer pilot died 
  22. 22. OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013 5. Do real user research
  23. 23. OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013 How would you use wikis and blogs in a project?
  24. 24. OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013 How would a project typically begin? What stops you working effectively? What do you need and what’s missing?
  25. 25. OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013 I don’t really like the idea of a ‘Facebook for business’… Facebook’s my personal life.
  26. 26. OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013 I’m not sure I’d want my school details up there, or stuff like that.
  27. 27. OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013 5. Do real user research Senior leaders Managers Staff… 6. Engage at all levels
  28. 28. OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013 If I saw my manager filling in their social profile, I’d do mine. I’m not so bothered whether the CEO does hers.
  29. 29. OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013 Only 22% of middle managers support the idea of going social. IBM
  30. 30. OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013 7. Strive for a great user experience
  31. 31. OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013 We don’t need it to be on mobile devices.
  32. 32. OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013 That 17-step sign-up wizard? Yeah, it’s fine like that.
  33. 33. OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013 xxx  xxxx 5. Do real user research! 2. Don’t settle for woolly objectives! Design for success: 7. Strive for a great experience 6. Engage at all levels 4. Avoid lethal experimentation 3. Recognise cultural gaps 1. Understand what you’re working with
  34. 34. Alex Manchester // Senior Consultant // OBS T: @alex_manchester E: alex.manchester@obs.com.au W: alexmanchester.com Thank you.

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