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UX Australia 2013: Designing Successful Enterprise Social Networks
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UX Australia 2013: Designing Successful Enterprise Social Networks

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The topic of social networks in business – including social intranets and the use of tools such as Yammer and Jive – has been popular for several years now. With billion-dollar acquisitions in the ...

The topic of social networks in business – including social intranets and the use of tools such as Yammer and Jive – has been popular for several years now. With billion-dollar acquisitions in the frame, it’s clearly become a giant business segment too.

While there’s an overwhelming number of case studies, books and proponents clearly arguing why an organisation should ‘go social’, there’s far less insight into how to successfully do so – and even fewer people asking whether ‘going social’ is the right objective at all.

This presentation focuses on the realities of designing successful social networks in the enterprise, including the promises and challenges of going social, woolly objectives to watch out for, and leadership and employee behaviours that can make or break a deployment.

Images:
Flickr: AmberdeBruin (cover)
Bigstockphoto.com

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UX Australia 2013: Designing Successful Enterprise Social Networks UX Australia 2013: Designing Successful Enterprise Social Networks Presentation Transcript

  • Alex Manchester // alex.manchester@obs.com.au // @alex_manchester enterprise social networks Designing successful
  • OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013
  • OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013 150+enterprise social network offerings on the market There are 200+ enterprise social products View slide
  • OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013 View slide
  • OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013 Organisations are struggling with enterprise social networks. CIO magazine
  • OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013 Over 70% of enterprise social network initiatives fail or disappoint. McKinsey
  • OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013 Just 18-35% of Microsoft employees are active on Yammer. CNET
  • OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013 There are a lot of reasons why enterprise social initiatives fail…
  • OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013 xxx  xxxx 1. Understand what you’re working with: … collaboration spaces… Social networking interactions… … document collaboration… … available on mobile … ideation and problem solving…
  • OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013 xxx  xxxx 2. Don’t settle for woolly objectives
  • OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013 This enterprise twitter thing will help us collaborate more.
  • OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013 We’ll use this to break down silos!
  • OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013 We can use this to crowd source ideas on how we can we save $1.7m in the next financial year.
  • OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013 How about sharing when we’ve been to councillor meetings so we don’t keep doubling up on them?
  • OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013 xxx  xxxx 3. Recognise and address cultural gaps
  • OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013 I’m not a Facebooker, or a Twitterer and I never will be. Mr Anonymous CEO
  • OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013 Do not use that social thing… ever… … under pain of death.
  • OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013 We’ll be completely transparent during this change process. But… we’re not going to show you the results from that recent employee engagement survey, way too awful.
  • OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013 xxx  xxxx 4. Avoid lethal experimentation
  • OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013 We have a Yammer ‘pilot’ running…
  • OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013 xxx  xxxx Our Yammer pilot died 
  • OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013 5. Do real user research
  • OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013 How would you use wikis and blogs in a project?
  • OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013 How would a project typically begin? What stops you working effectively? What do you need and what’s missing?
  • OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013 I don’t really like the idea of a ‘Facebook for business’… Facebook’s my personal life.
  • OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013 I’m not sure I’d want my school details up there, or stuff like that.
  • OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013 5. Do real user research Senior leaders Managers Staff… 6. Engage at all levels
  • OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013 If I saw my manager filling in their social profile, I’d do mine. I’m not so bothered whether the CEO does hers.
  • OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013 Only 22% of middle managers support the idea of going social. IBM
  • OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013 7. Strive for a great user experience
  • OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013 We don’t need it to be on mobile devices.
  • OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013 That 17-step sign-up wizard? Yeah, it’s fine like that.
  • OBS (www.OBS.com.au) Designing successful enterprise social networks • August 2013 xxx  xxxx 5. Do real user research! 2. Don’t settle for woolly objectives! Design for success: 7. Strive for a great experience 6. Engage at all levels 4. Avoid lethal experimentation 3. Recognise cultural gaps 1. Understand what you’re working with
  • Alex Manchester // Senior Consultant // OBS T: @alex_manchester E: alex.manchester@obs.com.au W: alexmanchester.com Thank you.