Managing online enterprise communitiesAlex Manchester // Step Two Designsalex@steptwo.com.au // @alex_manchester
Managing online enterprise communitiesThe state of online communitiesYour online participationWeb versus enterpriseThe man...
We’ve come a long way…
Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N SImage...
Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N SAmazi...
What online communities are you a member of?
Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N SDoes ...
Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N SCriti...
Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N S1 bil...
Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N S…100 ...
Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N S…or 1...
Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N S• Dif...
Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N S• Dif...
Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N S• FUD...
Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N S• The...
The many layers of communities
Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N SSocia...
Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N SCommu...
Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N SCommu...
Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N SProje...
Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N SFrame...
Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N SImage...
Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N SStock...
Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N SImage...
Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N SImage...
Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N SImage...
Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N SEnter...
Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N SImage...
Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N SImage...
Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N SImage...
Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N SImage...
Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N SDutch...
Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N SImage...
Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N SImage...
Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N SImage...
Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N SImage...
Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N SSpect...
Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N SSpect...
Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N SReaso...
Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N SReaso...
Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N S• Pol...
Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N S• Ear...
Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N SBuild...
Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N SImage...
Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N SImage...
Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N SImage...
Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N SThing...
Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N SThe c...
Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N SThe c...
Managing online enterprise communitiesThe state of online communitiesYour online participationWeb versus enterpriseThe man...
Managing online enterprise communitiesAlex Manchester // Step Two Designsalex@steptwo.com.au // @alex_manchester
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Managing online enterprise communities

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When launching and managing online enterprise communities, there are a lot of behaviours to consider, and it helps to understand some of the intricacies involved. This is a workshop/presentation I gave to the Intranet Leadership Forum in Melbourne, April 2013.

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Transcript of "Managing online enterprise communities"

  1. 1. Managing online enterprise communitiesAlex Manchester // Step Two Designsalex@steptwo.com.au // @alex_manchester
  2. 2. Managing online enterprise communitiesThe state of online communitiesYour online participationWeb versus enterpriseThe many faces of communitiesThe pros and cons you seeAiming to get it right
  3. 3. We’ve come a long way…
  4. 4. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N SImage courtesy of YammerPowerful platforms…
  5. 5. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N SAmazing mobile apps…Image courtesy of Yammer
  6. 6. What online communities are you a member of?
  7. 7. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N SDoes the successof web-basedsocial networksand communitiestranslate tosuccess inorganisations?
  8. 8. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N SCritical mass…
  9. 9. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N S1 billion users…
  10. 10. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N S…100 users…
  11. 11. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N S…or 10 users…
  12. 12. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N S• Different dynamicsDifferent dynamics…
  13. 13. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N S• Different purposeDifferent objectives…
  14. 14. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N S• FUDA lot of FUD…
  15. 15. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N S• The need for ROIThe need to justify…
  16. 16. The many layers of communities
  17. 17. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N SSocial networksEmergent, fluid, unfocused, full of weak ties,focused on serendipity, lightweightinteractions and relationships
  18. 18. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N SCommunities of interestCentred around a generic topic but otherwiseunstructured: Apple users group, runnersgroup, mothers group, sustainability,innovation…
  19. 19. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N SCommunities of practiceLarger, structured around specific, moretangible topics, often solving specificproblems - road engineering, marketing,‘process improvement’…
  20. 20. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N SProject teamsSmall or large teams, focused, quicklycreated, hopefully disbanded in structuredfashion: Business transformation, intranetproject, CRM project, OH&S project…
  21. 21. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N SFramestoreTopic-centric micro-blogging
  22. 22. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N SImage courtesy of Framestore
  23. 23. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N SStocklandMultiple communities
  24. 24. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N SImage courtesy of Stockland
  25. 25. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N SImage courtesy of Stockland
  26. 26. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N SImage courtesy of Stockland
  27. 27. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N SEnter LLCSocial network
  28. 28. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N SImage courtesy of Enter LLC
  29. 29. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N SImage courtesy of Enter LLC
  30. 30. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N SImage courtesy of Enter LLC
  31. 31. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N SImage courtesy of Enter LLC
  32. 32. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N SDutch GovernmentA big community idea
  33. 33. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N SImage courtesy of Pleio
  34. 34. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N SImage courtesy of Pleio
  35. 35. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N SImage courtesy of Pleio
  36. 36. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N SImage courtesy of Pleio
  37. 37. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N SSpectrum mapping
  38. 38. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N SSpectrum mapping• Use Post-Its• Write down your thoughts on the question• Include your organisation and name• Place your post its on the spectrum line
  39. 39. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N SReasons TO contribute toonline communities at workMajorMinor
  40. 40. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N SReasons for NOT contributing toonline communities at workMajorMinor
  41. 41. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N S• Policy and governanceGovernance…Do you have a policy?How do you manage problems?How do you manage tough questions?How do you manage dead spaces?
  42. 42. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N S• Early adopters and momentumAchieving lift-off…Early adoptersSeeding discussionsRecording winsWorking hard
  43. 43. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N SBuilding communitiesProdding participantsEnsuring questions are answeredProving worth
  44. 44. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N SImage courtesy of Sabre
  45. 45. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N SImages courtesy of Sabre
  46. 46. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N SImage courtesy of Sabre
  47. 47. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N SThings to watch for…Executive contradictionsProblematic participantsAvoiding the ghost townBe aware of the time it takes
  48. 48. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N SThe community manager
  49. 49. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013S t e p T w o D E S I G N SThe community managerThe pinåtaThe spongeThe spam hammerThe conciergeAnd more…(http://blog.getsatisfaction.com/2011/01/24/community-manager)
  50. 50. Managing online enterprise communitiesThe state of online communitiesYour online participationWeb versus enterpriseThe many faces of communitiesThe pros and cons you seeAiming to get it right
  51. 51. Managing online enterprise communitiesAlex Manchester // Step Two Designsalex@steptwo.com.au // @alex_manchester

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