Social Media. Future not fad.
             SM represents a global shift in
            how WOM connections are made.

    ...
Social Media. Future not fad.
             SM represents a global shift in
            how WOM connections are made.

    ...
Social Media. Future not fad.
             SM represents a global shift in
            how WOM connections are made.

    ...
Social Media. Future not fad.
             SM represents a global shift in
            how WOM connections are made.

    ...
Social Media. Future not fad.
              SM represents a global shift in
             how WOM connections are made.

  ...
What is social media?
Social Media = a new universe
Social media = WOM on steroids
Suddenly a hugely expanded
       social graph
Top Social Communities…today.
Top Social Communities…Todaytoday.
With more than 175 million users worldwide, it’s a fast-growing
           online community. Members can join networks org...
MYSPACE

Considerations:
• Who is your audience? Are they here?
• Are you a music property ?
• Do you have a music angle?
...
FACEBOOK
Considerations:
• Who is your audience? Are they here?
• What do you have to offer in-community?
• Do you have a ...
TWITTER
Considerations:
• Who is your audience? Are they here?
• Do you have the time to spend in-community? If
  not, do ...
Most social networks are free



      and we like that
Social Capital is the
Currency of Social Networks
Social Capital is the
Currency of Social Networks


     YOUR REPUTATION

    YOUR CONNECTIONS

    YOUR EARNED TRUST
“We can’t do we pay our bills
    with Social Capital!!“
You also can’t
reach the WOM potential
   of social networks


 without social capital.
How do we build social capital?
How do we build social capital?


       #1 Reverse the Bullhorn




                                  Bullet points credi...
How do we build social capital?


        #1 Reverse the Bullhorn

 #2 Be a part of the community you serve




          ...
How do we build social capital?


        #1 Reverse the Bullhorn

 #2 Be a part of the community you serve

     #3 Creat...
How do we build social capital?


        #1 Reverse the Bullhorn

 #2 Be a part of the community you serve

     #3 Creat...
@anniemal
@alexknowshtml
Social Media for Children's Museum
Social Media for Children's Museum
Social Media for Children's Museum
Social Media for Children's Museum
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Social Media for Children's Museum

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Created by Annie Heckenberger and Alex Hillman for the "Virtual Marketing/Real Dollars" session at the InterActivity 2009 Children's Museum conference.

Published in: Business, Technology, Education
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  • Social Media for Children's Museum

    1. 1. Social Media. Future not fad. SM represents a global shift in how WOM connections are made. A behavioral change made possible by new technology. The conversation will go on. Brands choose to participate or stand on the sidelines. Never before possible on this scale: Intimate conversations with an expanded social set including previously inaccessible individuals and organizations.
    2. 2. Social Media. Future not fad. SM represents a global shift in how WOM connections are made. A behavioral change made possible by new technology. The conversation will go on. Brands choose to participate or stand on the sidelines. Never before possible on this scale: Intimate conversations with an expanded social set including previously inaccessible individuals and organizations.
    3. 3. Social Media. Future not fad. SM represents a global shift in how WOM connections are made. A behavioral change made possible by new technology. The conversation will go on. Brands choose to participate or stand on the sidelines. Never before possible on this scale: Intimate conversations with an expanded social set including previously inaccessible individuals and organizations.
    4. 4. Social Media. Future not fad. SM represents a global shift in how WOM connections are made. A behavioral change made possible by new technology. The conversation will go on. Brands choose to participate or stand on the sidelines. Never before possible on this scale: Intimate conversations with an expanded social set including previously inaccessible individuals and organizations.
    5. 5. Social Media. Future not fad. SM represents a global shift in how WOM connections are made. A behavioral change made possible by new technology. The conversation will go on. Brands choose to participate or stand on the sidelines. Never before possible on this scale: Intimate conversations with an expanded social set including previously inaccessible individuals and organizations.
    6. 6. What is social media?
    7. 7. Social Media = a new universe
    8. 8. Social media = WOM on steroids
    9. 9. Suddenly a hugely expanded social graph
    10. 10. Top Social Communities…today.
    11. 11. Top Social Communities…Todaytoday.
    12. 12. With more than 175 million users worldwide, it’s a fast-growing online community. Members can join networks organized by city, FACEBOOK workplace, school, and region to connect and interact with other people. People can also add friends and send them messages, and update their personal profile to notify friends about themselves. 47% of users are 18-34, 14% are 35-49, 9% are 50+. Still strong with 110 million worldwide members and a steady MYSPACE stream of advertising revenue, MySpace was the breakout socnet star in June 2006. The community offers an interactive, user-submitted network of friends, personal profiles, blogs, groups, photos, music and videos for teenagers and adults internationally. 45% of users are 18-34, 15% are 35-49, 8% are 50+. Owned by News Corp, future direction will be music Another up-and-comer, this is a free social networking and Twitter TWITTER micro-blogging service that allows users to send and read other users' updates (otherwise known as tweets), which are text-based posts of up to 140 characters in length. As of March 2009, over 8 million accounts were registered. 47% of accounts are 18-34, 31% are 35-49, 21% are 50+
    13. 13. MYSPACE Considerations: • Who is your audience? Are they here? • Are you a music property ? • Do you have a music angle? • Are you high-design-oriented? • Are you prepared to receive comments from the community about your product? Monthly Traffic • What do you have to offer in-community? Uniques: 68,338,233 • What your goal in community? Visits: 3,737,803,896
    14. 14. FACEBOOK Considerations: • Who is your audience? Are they here? • What do you have to offer in-community? • Do you have a person(s) dedicated to be the in- community presence? • Are you prepared to hear back from the community about your product? • How often will you be in-community? • What is your goal in community? Monthly Traffic • If considering a widget, does it have a concept Uniques: 42,897,145 Visits: 1,242,838,638 that offers as much function as form? Does it provide value?
    15. 15. TWITTER Considerations: • Who is your audience? Are they here? • Do you have the time to spend in-community? If not, do you have the money to spend on someone who does? • Are you prepared to commit to building a slow, but loyal following? • Can you speak authentically, without “overselling”? Monthly Traffic • Are you prepared to hear from the community Uniques: 2,240,701 about your product? Visits: 7,160,995 • What your goal in community?
    16. 16. Most social networks are free and we like that
    17. 17. Social Capital is the Currency of Social Networks
    18. 18. Social Capital is the Currency of Social Networks YOUR REPUTATION YOUR CONNECTIONS YOUR EARNED TRUST
    19. 19. “We can’t do we pay our bills with Social Capital!!“
    20. 20. You also can’t reach the WOM potential of social networks without social capital.
    21. 21. How do we build social capital?
    22. 22. How do we build social capital? #1 Reverse the Bullhorn Bullet points credit Tara Hunt Author of “The Whuffie Factor”
    23. 23. How do we build social capital? #1 Reverse the Bullhorn #2 Be a part of the community you serve Bullet points credit Tara Hunt Author of “The Whuffie Factor”
    24. 24. How do we build social capital? #1 Reverse the Bullhorn #2 Be a part of the community you serve #3 Create amazing experiences Bullet points credit Tara Hunt Author of “The Whuffie Factor”
    25. 25. How do we build social capital? #1 Reverse the Bullhorn #2 Be a part of the community you serve #3 Create amazing experiences #4 Embrace the chaos Bullet points credit Tara Hunt Author of “The Whuffie Factor”
    26. 26. @anniemal @alexknowshtml
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