Blogging

           Alex King
What is a blog?
• Content in reverse-chronological order
• Informal (traditionally)
Should I have a blog?
• Own your message and brand
• Communicate directly with your
  customers/users

• Push new messages to the top
What will make my
blog successful?
• Be human
• Be interesting
• Be honest
• Be real
Why will people visit?
• Make your content compelling
• Two-way conversation
  (most of the time)
What features
should my blog have?
• Relevant, compelling content
• Photos and video (screencasts)
• Social media integration
• Comments?
Corporate vs.
Personal Blogs
• What is the right fit for your business?
• Do you have the right personalities to
  elevate personal blogs?
Discussion


         we specialize in
WordPress • Development • Design
BDW Blogging
BDW Blogging
BDW Blogging
BDW Blogging
BDW Blogging
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BDW Blogging

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Blogging guest presentation at Boulder Digital Works.

Published in: Technology
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BDW Blogging

  1. 1. Blogging Alex King
  2. 2. What is a blog?
  3. 3. • Content in reverse-chronological order • Informal (traditionally)
  4. 4. Should I have a blog?
  5. 5. • Own your message and brand • Communicate directly with your customers/users • Push new messages to the top
  6. 6. What will make my blog successful?
  7. 7. • Be human • Be interesting • Be honest • Be real
  8. 8. Why will people visit?
  9. 9. • Make your content compelling • Two-way conversation (most of the time)
  10. 10. What features should my blog have?
  11. 11. • Relevant, compelling content • Photos and video (screencasts) • Social media integration • Comments?
  12. 12. Corporate vs. Personal Blogs
  13. 13. • What is the right fit for your business? • Do you have the right personalities to elevate personal blogs?
  14. 14. Discussion we specialize in WordPress • Development • Design
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