What Makes You Creative?
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What Makes You Creative?

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Creative submission as part of the 2012 Ogilvy Associates Program application

Creative submission as part of the 2012 Ogilvy Associates Program application

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What Makes You Creative? What Makes You Creative? Presentation Transcript

  • just-a -Louie,Just-another, or CREATIVE ogilvy
  • lets find out
  • Alex Justin Louie Native San Franciscan Photo [digital & Hipster] enthusiast Lifelong Foodie & Traveler Senior @ Santa Clara University Marketing Major entrepreneurship & studio art minors
  • Pastel CeramicsFilm
  • Any & all
  • ChinaHong Kong Japan Korea Macau Taiwan Vietnam
  • but wait
  • you attend
  • B- School
  • B- Schoolyou mustbe a
  • B- Schoolyou mustbe a
  • Not even
  • Not even
  • AndCertainlyNOT
  • more like ...
  • Left Right <- brain -> That’s
  • Left Cheers Right Mate! artistic <- brain -> Passionate That’s Visual
  • Left Mate? Cheers Right Good Sir, Mate! I am a walnutAnalytical artisticlogical <- brain -> Passionate That’sVerbal Visual
  • Withsubstance and
  • to make
  • Brand
  • Brand Me
  • Brand Me
  • Brand Me -> different Louie
  • but a brand isn’t icon
  • but a brand isn’t icon or even profile pic
  • its about
  • creative identitymessage & communicationUnderstanding the customer consistency
  • communication you say?
  • communication you say? I do that
  • Well I doMore of…
  • bfweyuiop toolsasd +ghjklcv bn
  • why?
  • To start realconversationsabout @just_alouie
  • proof you say?
  • 145 followstwitter12/1/11100% friends close & companies
  • then I got curious and started exploring
  • after 1 month
  • 1/1/12 478 follows
  • 1/1/12 478 followsnot badbut now that I got the hang of it
  • today18 days later
  • 1522 followers With1/19/1252 listing me &162 clicksin jan. on my links by users Fromall over the
  • 1522 followers With1/19/1252 listing me &162 clicksin jan. on my links by users Fromall over the world
  • in the end
  • While I am… cordial Strategic purposeful Curious &
  • While I am… cordial Strategic purposeful Curious & creative
  • Brands are built on whatpeople are saying about you, not what you’re saying about yourself Guy kawasaki
  • and we are all...
  • proofi do thatBrands
  • still think I amor perhaps a...
  • ogilvycraftsman of culture
  • Let’s chat!Twitter: @just_alouieemail: alexander.j.louie@gmail.comp. Blog: www.justalouie.tumblr.com
  • Photo-creditsS4: MiNES5: MineS6: MineS9: http://www.flickr.com/photos/pss/233842477/S11: http://www.flickr.com/photos/8skeinsofdanger/4813017238/S13: https://www.123rf.com/photo_8886951_half-walnut-isolated-over-white-background.htmlS14:http://www.flickr.com/photos/adamheathimage/4284599348/S16: MineS19: http://www.flickr.com/photos/horiavarlan/4522267829/S21: http://www.flickr.com/photos/begeorge/6247901758/S36:http://www.flickr.com/photos/collin_key/2898351164/sizes/l/in/photostream/