Alex interview with Calum Best | CRM Assessment

MEETING CALUM BESTTuesday, 31 May 2011

Hi Calum.Tuesday, 31 May 2011

Hi Calum. How are you?Tuesday, 31 May 2011

Fine thanks.Tuesday, 31 May 2011

Fine thanks. And you?Tuesday, 31 May 2011

Can’t complain.Tuesday, 31 May 2011

Can’t complain. I hear you’re having problems with your little black book... run out of space?Tuesday, 31 May 2011

Yep.Tuesday, 31 May 2011

Yep. Nightmare.Tuesday, 31 May 2011

Yep. Nightmare. Gotta carry two around with me from now on.Tuesday, 31 May 2011

Good thing you came to us old boy.Tuesday, 31 May 2011

Good thing you came to us old boy. We’re experts at this sort of thing you know.Tuesday, 31 May 2011

Good thing you came to us old boy. We’re experts at this sort of thing you know. Now listen carefully...Tuesday, 31 May 2011

Here’s what you need to do.Tuesday, 31 May 2011

You’ve got a Twitter account, and you probably have a Facebook, and maybe even a LinkedIn one too. All you have to do is get all those floozies and organise them into groups, or ‘lists’ as they’re called.Tuesday, 31 May 2011

Just title the lists appropriatelyTuesday, 31 May 2011

Like, ‘One night stands’Tuesday, 31 May 2011

‘Would have another go’Tuesday, 31 May 2011

or ‘Wouldn’t touch her with yours’.Tuesday, 31 May 2011

This way you can keep the girls’ contacts in one place,Tuesday, 31 May 2011

This way you can keep the girls’ contacts in one place, where you can control how much or how little you wish to share with them.Tuesday, 31 May 2011

Also, I see you have a smartphone.Tuesday, 31 May 2011

This means that you can sync them with you email and phone contacts so that you can keep in touch on the move.Tuesday, 31 May 2011

You can even save this list as a spreadsheet on a computer and print one off for safe keeping, as well as save a copy onto an external backup drive!Tuesday, 31 May 2011

In short, no need anymore for the old black book!Tuesday, 31 May 2011

Now...Tuesday, 31 May 2011

Now... Is there anything else you need to know?Tuesday, 31 May 2011

Yeah, what’s CRM?Tuesday, 31 May 2011

Ah, well. Glad you asked.Tuesday, 31 May 2011

CRM stands forTuesday, 31 May 2011

Customer Relationship ManagementTuesday, 31 May 2011

and it’s jolly useful stuff.Tuesday, 31 May 2011

It’s not just software or technologyTuesday, 31 May 2011

It’s whatever system put in place by a company to handle the information collected about and interaction between themselves and their customers.Tuesday, 31 May 2011

Back in the day it would have been a proper nightmare sorting it outTuesday, 31 May 2011

but these days, this does tend to be managed by some sort of fancy complicated software, and more recently using online software.Tuesday, 31 May 2011

Yeah alright, but why should I bother?Tuesday, 31 May 2011

Well Calum...Tuesday, 31 May 2011

Getting it right is vital if you don’t want to come across as a mug, or piss off the wrong bird.Tuesday, 31 May 2011

It’ll help you to efficiently provide quality communications with all those girls...Tuesday, 31 May 2011

It’s much cheaper than getting a PA.Tuesday, 31 May 2011

(plus you can’t really afford one)Tuesday, 31 May 2011

And having a close view means that you can react quicker when the opportunity presents itself.Tuesday, 31 May 2011

In a nutshell Cal, you’ll be ahead of the game.Tuesday, 31 May 2011

What’s more, you’d be in good company.Tuesday, 31 May 2011

None other than your man Barack ObamaTuesday, 31 May 2011

He did a social media campaign for the presidential race and raised $30,000,000 from over 70,000 personal fund-raising pages, 400,000 blogs, 35,000 groups and 200,000 offline events.Tuesday, 31 May 2011

And apparently, his approval ratings wereTuesday, 31 May 2011

throughTuesday, 31 May 2011

theTuesday, 31 May 2011

roof.Tuesday, 31 May 2011

If you want more evidence, look at General Motors.Tuesday, 31 May 2011

they launched FastLane one of the first blogs personally written by senior executives. Tuesday, 31 May 2011

Customer feedback given through the blog saved the company $180,000/year versus traditional focus group researchTuesday, 31 May 2011

not to mention the fact that consumers were getting conversing directly with company executives not stuffy focus group moderators.Tuesday, 31 May 2011

That do you Calum?Tuesday, 31 May 2011

Alex interview with Calum Best | CRM Assessment

by Alex Moore on May 31, 2011

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Alex interview with Calum Best | CRM Assessment — Presentation Transcript