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B2B Goes Social 4 Fergus Gloster
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B2B Goes Social 4 Fergus Gloster

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mindmap van de presentatie van Fergus Gloster (Marketo) tijdens de vierde B2B Goes Social op Nyenrode, 11 juni 2013

mindmap van de presentatie van Fergus Gloster (Marketo) tijdens de vierde B2B Goes Social op Nyenrode, 11 juni 2013

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  • 1. FergusGlosterintrosales  &  marke2ngfunneltypes  of  content(=king)takeawaysfuturelove  everyleadfilling  thefunnelrise  of  visualcontentmindmapaligning  sales  and  marke-ng  in  the  digital  worldinforma-on  abundancehuge  challengeschange  rela-onship  between  buyerand  sales  organisa-onits  about  the  journeyimplementagreedstepswho  owns  which  piece  of  the  funnel?structurestrategyalignawarenessfriendnameengagedtargetcontactsales  leadopportunitycustomerearly  stagemiddle  stagelate  stagenot  gatedresearchvideoscurrated  listsinfographicsthought  leadershipguidesgatedetcmostly  not  gatedetc1  way  buyers  buy  changes  forever2  publish  own  content  to  help  find  you3  leverage  peer  to  peer  influence4  most  leaders  are  not  sales  ready5  use  analy-cs  to  turn  marke-ngfrom  cost  center  to  revenue  driverresourcescontent  strategyfresh  contentmake  every  campaign  socialbig  datasee  the  whole  journey  on  your  sitehCp://marketo.com/dg2mahCp://marketo.com/dg2smmarke-ng  should  adapt  to  new  realityif  they  dont,  they  have  challenges  in  5  yearsmarke-ng  forecastmarke-ngautoma-on  inconjunc-onsee  guide  via  hCp://bit.ly/DG2MMunderstand  process  &  funnelI  can  tell  you  in  x  months  to  tell  that  markr-ng  has  contributed  to  salesmine  leadsnurture  leadstepsif  they  visit  your  site,  they  visit  compe--onhave  a  nurturing  strategylead  scoring  definedhard  ROI  of  lead  scoringsales  developmentall  namesengagedtarget  &  recyclelead  nurturingcontactedsales  leadopportunityunderstand  buying  journeymeasuring  is  hardhave  a  social  liP  in  campaignslandingpagemul-ple  touchesmul-ple  influencerstyranny  of  -meimpact  over  -mewebsitewebinarseventsFacebookdownload  nowincen-vefill  out  the  form  to  getthe  full  guidemeasure  the  impactcapaign  visitsinterac-onssharesresul-ng  clicksconversionsebookinterac-ve  infographicengage  peoplelet  people  keep  coming  backlet  them  refresh  your  contentcontent  strategycontent  is  about  brains  not  budgetengage  all  employees  to  bloggemaakt  door  @AlexisvanDamook  uw  presenta-e/  congres/  vergadering/  sessie  gemindmapped?lees  instruc-ehCp://www.alexisvandam.nlmindmapper,  facilitator,  sprekerzie  hCp://www.connec-onofminds.com  voor  onze  aanpak  en  mogelijkhedenvisueel  overzicht  vanafsprakenac-esetcmet  draagvlakmet  de  klok  meevan  binnen  naar  buitenper  tak  van  boven  naar  beneden