The 1 Week Minimum Viable Product (MVP)

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The 1 Week Minimum Viable Product (MVP)

  1. “Life’s too short to build something nobody wants.” Ash Maurya
  2. MVP 1Week the
  3. Alexis Roqué @alexisroque Co Founder
  4. Alexis Roqué @alexisroque Co Founder Technology “Any sufficientlyadvanced technologyis indistinguishablefrom magic.” Arthur C. Clarke Design “The simplest way to achieve simplicity is through thoughtful reduction.” John Maeda Business “Business has only two functions: Marketing and Innovation.” Peter Drucker
  5. Salesman Scientist
  6. Entrepreneur A 0001500000 MONEY DAYS
  7. Entrepreneur B 000000 MONEY DAYS
  8. Entrepreneur B 000100000100 MONEY DAYS
  9. Entrepreneur B 000100000100 MONEY DAYS
  10. Entrepreneur B 000100000100 MONEY DAYS
  11. Entrepreneur B 000100000100 MONEY DAYS ? ? ?
  12. Entrepreneur B 000100000100 MONEY DAYS ? ? ?
  13. Entrepreneur B 000000 MONEY DAYS ? ? ? 0 150
  14. Entrepreneur B 000000 MONEY DAYS ? ? ? 0 150
  15. Entrepreneur B 0001500000 MONEY DAYS
  16. Entrepreneur C 000000 MONEY DAYS
  17. Entrepreneur C 00050000150 MONEY DAYS
  18. Entrepreneur C 00050000150 MONEY DAYS
  19. Entrepreneur C 00050000150 MONEY DAYS 2 4 1
  20. Entrepreneur C 00050000150 MONEY DAYS 2 4 1
  21. Entrepreneur C 00050000150 MONEY DAYS 2 4 1
  22. Entrepreneur C 000000 MONEY DAYS 2 4 1 100 100
  23. Entrepreneur C 000000 MONEY DAYS 2 4 1 100 100
  24. Entrepreneur C 000100000100 MONEY DAYS 2 4 13 5 55
  25. Entrepreneur C 000100000100 MONEY DAYS 2 4 13 5 55
  26. LEARN IDEAS BUILD MEASURE CODEDATA
  27. MVPMinimum Viable Product
  28. If you are not embarrassed by the first version of your product, you’ve launched too late. Reid Hoffman
  29. Acquisition How do users find you? Activation Do users have a great first experience? Retention Do users come back? Revenue How do you make money? Referral Do users tell others? Startup Metrics for Pirates: AARRR!
  30. Acquisition How do users find you? Activation Do users have a great first experience? Retention Do users come back? Revenue How do you make money? Referral Do users tell others? Before Product / Market Fit
  31. Acquisition How do users find you? Activation Do users have a great first experience? Retention Do users come back? Revenue How do you make money? Referral Do users tell others? Before Product / Market Fit
  32. Acquisition How do users find you? Activation Do users have a great first experience? Retention Do users come back? Revenue How do you make money? Referral Do users tell others? After Product / Market Fit
  33. Pivot or Proceed? Hoy would you feel if you cloud no longer use [product_name]? Very disappointed Somewhat disappointed Not disappointed (it really isn’t that usefull) N/A - I no longer use [product_name]
  34. False negative: “customers would have liked the full product, but the MVP sucks, so we abandoned de vision.” Visionary complex: “but customers don’t know what they want” Too busy to learn: “ it would be faster to just build it right, all this measuring distracts from delight customers.”
  35. CREATE THE VISION RUN AN EXPERIMENT CREATE AN MVP FEEDBACK AND RESEARCH
  36. Customer Segments Early Adopters Problem Existing Alternatives: Cost Structure Solution Key Metrics UVP Unfair Advantage Channels Revenue Streams Lean Canvas, Ash Maurya
  37. Customer Segments Early Adopters Problem Existing Alternatives: Cost Structure Solution Key Metrics UVP Unfair Advantage Channels Revenue Streams 1 2 3 4 1 2 3 4 1 2 3 4 Product Risk Customer Risk Market Risk Lean Canvas, Ash Maurya
  38. Customer Segments Early Adopters Cost Structure Problem Existing Alternatives: Solution Key Metrics UVP Unfair Advantage Channels Revenue Streams Lean Canvas, Ash Maurya
  39. Customer Segments Early Adopters Cost Structure Problem Existing Alternatives: Solution Key Metrics UVP Unfair Advantage Channels Revenue Streams Lean Canvas, Ash Maurya
  40. Customer Segments Early Adopters Problem Existing Alternatives: Solution Key Metrics UVP Lean Canvas, Ash Maurya
  41. Empathy Map Name the person Seeing Feeling Hearding Doing Customer Segments
  42. User Persona Customer Segments
  43. User Persona Customer Segments
  44. Customer Segments Early Adopters Problem Existing Alternatives: Solution Key Metrics UVP Lean Canvas, Ash Maurya
  45. Problem
  46. Problem
  47. Customer Segments Early Adopters Problem Existing Alternatives: Solution Key Metrics UVP Lean Canvas, Ash Maurya
  48. Solution
  49. Solution
  50. High risk UnknownKnown Low risk Prioritization Matrix Solution
  51. Customer Segments Early Adopters Problem Existing Alternatives: Solution Key Metrics UVP Lean Canvas, Ash Maurya
  52. UVP Template For  ____________ (target customer) who ____________  (statement of the need or oppertunity) our (product/service name) is  ____________  (product category) that (statement of benefit) ____________ . Sample(s) For non-technical marketers who struggle to find return on investment in social media our product is a web-based analytics software that translates engagement metrics into actionable revenue metrics. Geoff Moore’s Value Positioning Statement
  53. UVP Template [Proven industry example] for/of [new domain]. Sample(s) Flickr for video. Facebook for dogs. The Firefox of media players. Venture Hacks’ High-Concept Pitch
  54. UVP Template “We help X do Y doing Z”. Sample(s) We help non-technical marketers discover return on investment in social media by turning engagement metrics into revenue metrics. Steve Blank’s XYZ
  55. Customer Segments Early Adopters Problem Existing Alternatives: Solution Key Metrics UVP Lean Canvas, Ash Maurya
  56. Key Metrics
  57. CREATE THE VISION RUN AN EXPERIMENT CREATE AN MVP FEEDBACK AND RESEARCH
  58. ProductFidelity Coverage (Number of Customers) few low high many Interview
  59. Interview Cost per Café con Leche (from 1€ to 20€)
  60. Interview Freemium (from 14,95€ to 199,95€ / month) wufoo.com
  61. ProductFidelity Coverage (Number of Customers) few low high many Interview Ad-Words-Campaign
  62. AdWords Cost per Click (CPC) (from 5€ / campaign) google.com/adwords
  63. ProductFidelity Coverage (Number of Customers) few low high many Interview Ad-Words-Campaign Paper Sketch
  64. Sketch Cost per page (from 0,20€ / page)
  65. ProductFidelity Coverage (Number of Customers) few low high many Interview Ad-Words-Campaign Paper Sketch Paper Mockup
  66. Mockup Cost per Service (from 300€)
  67. ProductFidelity Coverage (Number of Customers) few low high many Interview Ad-Words-Campaign Paper Sketch Paper Mockup Raise Funds from Customers
  68. Raise Funds Fee (5% fee to the funds collected) kickstarter.com
  69. ProductFidelity Coverage (Number of Customers) few low high many Interview Ad-Words-Campaign Paper Sketch Paper Mockup Raise Funds from Customers Video
  70. Video Pay per video (from 39€ / video) videolean.com
  71. ProductFidelity Coverage (Number of Customers) few low high many Interview Ad-Words-Campaign Paper Sketch Paper Mockup Raise Funds from Customers Video Landing Page
  72. Landing Page Freemium (from 49€ / month) unbounce.com
  73. ProductFidelity Coverage (Number of Customers) few low high many Interview Ad-Words-Campaign Paper Sketch Paper Mockup Raise Funds from Customers Video Landing Page Concierge MVP
  74. Concierge MVP
  75. ProductFidelity Coverage (Number of Customers) few low high many Interview Ad-Words-Campaign Paper Sketch Paper Mockup Raise Funds from Customers Video Landing Page Concierge MVP The Product
  76. ProductFidelity Coverage (Number of Customers) few low high many Interview Ad-Words-Campaign Paper Sketch Paper Mockup Raise Funds from Customers Video Landing Page Concierge MVP The Product Crash Test MVP
  77. Crash Test MVP makelean.com Cost per MVP (from 2.499€ Coming Soon) Multiscreen Feedback Social Metrics Payment Reperts
  78. Start Finish Start Start
  79. Validate your idea with real users without coding, design and risk. Code Design Capital Risk
  80. ProductFidelity Coverage (Number of Customers) few low high many Interview Ad-Words-Campaign Paper Sketch Paper Mockup Raise Funds from Customers Video Landing Page Concierge MVP The Product Crash Test MVP
  81. CREATE THE VISION RUN AN EXPERIMENT CREATE AN MVP FEEDBACK AND RESEARCH
  82. CREATE THE VISION RUN AN EXPERIMENT CREATE AN MVP FEEDBACK AND RESEARCH
  83. www.makelean.com @makeleanhello@makelean.com
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