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The 1 Week Minimum Viable Product (MVP)
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The 1 Week Minimum Viable Product (MVP)

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  • 1. “Life’s too short to build something nobody wants.” Ash Maurya
  • 2. MVP 1Week the
  • 3. Alexis Roqué @alexisroque Co Founder
  • 4. Alexis Roqué @alexisroque Co Founder Technology “Any sufficientlyadvanced technologyis indistinguishablefrom magic.” Arthur C. Clarke Design “The simplest way to achieve simplicity is through thoughtful reduction.” John Maeda Business “Business has only two functions: Marketing and Innovation.” Peter Drucker
  • 5. Salesman Scientist
  • 6. Entrepreneur A 0001500000 MONEY DAYS
  • 7. Entrepreneur B 000000 MONEY DAYS
  • 8. Entrepreneur B 000100000100 MONEY DAYS
  • 9. Entrepreneur B 000100000100 MONEY DAYS
  • 10. Entrepreneur B 000100000100 MONEY DAYS
  • 11. Entrepreneur B 000100000100 MONEY DAYS ? ? ?
  • 12. Entrepreneur B 000100000100 MONEY DAYS ? ? ?
  • 13. Entrepreneur B 000000 MONEY DAYS ? ? ? 0 150
  • 14. Entrepreneur B 000000 MONEY DAYS ? ? ? 0 150
  • 15. Entrepreneur B 0001500000 MONEY DAYS
  • 16. Entrepreneur C 000000 MONEY DAYS
  • 17. Entrepreneur C 00050000150 MONEY DAYS
  • 18. Entrepreneur C 00050000150 MONEY DAYS
  • 19. Entrepreneur C 00050000150 MONEY DAYS 2 4 1
  • 20. Entrepreneur C 00050000150 MONEY DAYS 2 4 1
  • 21. Entrepreneur C 00050000150 MONEY DAYS 2 4 1
  • 22. Entrepreneur C 000000 MONEY DAYS 2 4 1 100 100
  • 23. Entrepreneur C 000000 MONEY DAYS 2 4 1 100 100
  • 24. Entrepreneur C 000100000100 MONEY DAYS 2 4 13 5 55
  • 25. Entrepreneur C 000100000100 MONEY DAYS 2 4 13 5 55
  • 26. LEARN IDEAS BUILD MEASURE CODEDATA
  • 27. MVPMinimum Viable Product
  • 28. If you are not embarrassed by the first version of your product, you’ve launched too late. Reid Hoffman
  • 29. Acquisition How do users find you? Activation Do users have a great first experience? Retention Do users come back? Revenue How do you make money? Referral Do users tell others? Startup Metrics for Pirates: AARRR!
  • 30. Acquisition How do users find you? Activation Do users have a great first experience? Retention Do users come back? Revenue How do you make money? Referral Do users tell others? Before Product / Market Fit
  • 31. Acquisition How do users find you? Activation Do users have a great first experience? Retention Do users come back? Revenue How do you make money? Referral Do users tell others? Before Product / Market Fit
  • 32. Acquisition How do users find you? Activation Do users have a great first experience? Retention Do users come back? Revenue How do you make money? Referral Do users tell others? After Product / Market Fit
  • 33. Pivot or Proceed? Hoy would you feel if you cloud no longer use [product_name]? Very disappointed Somewhat disappointed Not disappointed (it really isn’t that usefull) N/A - I no longer use [product_name]
  • 34. False negative: “customers would have liked the full product, but the MVP sucks, so we abandoned de vision.” Visionary complex: “but customers don’t know what they want” Too busy to learn: “ it would be faster to just build it right, all this measuring distracts from delight customers.”
  • 35. CREATE THE VISION RUN AN EXPERIMENT CREATE AN MVP FEEDBACK AND RESEARCH
  • 36. Customer Segments Early Adopters Problem Existing Alternatives: Cost Structure Solution Key Metrics UVP Unfair Advantage Channels Revenue Streams Lean Canvas, Ash Maurya
  • 37. Customer Segments Early Adopters Problem Existing Alternatives: Cost Structure Solution Key Metrics UVP Unfair Advantage Channels Revenue Streams 1 2 3 4 1 2 3 4 1 2 3 4 Product Risk Customer Risk Market Risk Lean Canvas, Ash Maurya
  • 38. Customer Segments Early Adopters Cost Structure Problem Existing Alternatives: Solution Key Metrics UVP Unfair Advantage Channels Revenue Streams Lean Canvas, Ash Maurya
  • 39. Customer Segments Early Adopters Cost Structure Problem Existing Alternatives: Solution Key Metrics UVP Unfair Advantage Channels Revenue Streams Lean Canvas, Ash Maurya
  • 40. Customer Segments Early Adopters Problem Existing Alternatives: Solution Key Metrics UVP Lean Canvas, Ash Maurya
  • 41. Empathy Map Name the person Seeing Feeling Hearding Doing Customer Segments
  • 42. User Persona Customer Segments
  • 43. User Persona Customer Segments
  • 44. Customer Segments Early Adopters Problem Existing Alternatives: Solution Key Metrics UVP Lean Canvas, Ash Maurya
  • 45. Problem
  • 46. Problem
  • 47. Customer Segments Early Adopters Problem Existing Alternatives: Solution Key Metrics UVP Lean Canvas, Ash Maurya
  • 48. Solution
  • 49. Solution
  • 50. High risk UnknownKnown Low risk Prioritization Matrix Solution
  • 51. Customer Segments Early Adopters Problem Existing Alternatives: Solution Key Metrics UVP Lean Canvas, Ash Maurya
  • 52. UVP Template For  ____________ (target customer) who ____________  (statement of the need or oppertunity) our (product/service name) is  ____________  (product category) that (statement of benefit) ____________ . Sample(s) For non-technical marketers who struggle to find return on investment in social media our product is a web-based analytics software that translates engagement metrics into actionable revenue metrics. Geoff Moore’s Value Positioning Statement
  • 53. UVP Template [Proven industry example] for/of [new domain]. Sample(s) Flickr for video. Facebook for dogs. The Firefox of media players. Venture Hacks’ High-Concept Pitch
  • 54. UVP Template “We help X do Y doing Z”. Sample(s) We help non-technical marketers discover return on investment in social media by turning engagement metrics into revenue metrics. Steve Blank’s XYZ
  • 55. Customer Segments Early Adopters Problem Existing Alternatives: Solution Key Metrics UVP Lean Canvas, Ash Maurya
  • 56. Key Metrics
  • 57. CREATE THE VISION RUN AN EXPERIMENT CREATE AN MVP FEEDBACK AND RESEARCH
  • 58. ProductFidelity Coverage (Number of Customers) few low high many Interview
  • 59. Interview Cost per Café con Leche (from 1€ to 20€)
  • 60. Interview Freemium (from 14,95€ to 199,95€ / month) wufoo.com
  • 61. ProductFidelity Coverage (Number of Customers) few low high many Interview Ad-Words-Campaign
  • 62. AdWords Cost per Click (CPC) (from 5€ / campaign) google.com/adwords
  • 63. ProductFidelity Coverage (Number of Customers) few low high many Interview Ad-Words-Campaign Paper Sketch
  • 64. Sketch Cost per page (from 0,20€ / page)
  • 65. ProductFidelity Coverage (Number of Customers) few low high many Interview Ad-Words-Campaign Paper Sketch Paper Mockup
  • 66. Mockup Cost per Service (from 300€)
  • 67. ProductFidelity Coverage (Number of Customers) few low high many Interview Ad-Words-Campaign Paper Sketch Paper Mockup Raise Funds from Customers
  • 68. Raise Funds Fee (5% fee to the funds collected) kickstarter.com
  • 69. ProductFidelity Coverage (Number of Customers) few low high many Interview Ad-Words-Campaign Paper Sketch Paper Mockup Raise Funds from Customers Video
  • 70. Video Pay per video (from 39€ / video) videolean.com
  • 71. ProductFidelity Coverage (Number of Customers) few low high many Interview Ad-Words-Campaign Paper Sketch Paper Mockup Raise Funds from Customers Video Landing Page
  • 72. Landing Page Freemium (from 49€ / month) unbounce.com
  • 73. ProductFidelity Coverage (Number of Customers) few low high many Interview Ad-Words-Campaign Paper Sketch Paper Mockup Raise Funds from Customers Video Landing Page Concierge MVP
  • 74. Concierge MVP
  • 75. ProductFidelity Coverage (Number of Customers) few low high many Interview Ad-Words-Campaign Paper Sketch Paper Mockup Raise Funds from Customers Video Landing Page Concierge MVP The Product
  • 76. ProductFidelity Coverage (Number of Customers) few low high many Interview Ad-Words-Campaign Paper Sketch Paper Mockup Raise Funds from Customers Video Landing Page Concierge MVP The Product Crash Test MVP
  • 77. Crash Test MVP makelean.com Cost per MVP (from 2.499€ Coming Soon) Multiscreen Feedback Social Metrics Payment Reperts
  • 78. Start Finish Start Start
  • 79. Validate your idea with real users without coding, design and risk. Code Design Capital Risk
  • 80. ProductFidelity Coverage (Number of Customers) few low high many Interview Ad-Words-Campaign Paper Sketch Paper Mockup Raise Funds from Customers Video Landing Page Concierge MVP The Product Crash Test MVP
  • 81. CREATE THE VISION RUN AN EXPERIMENT CREATE AN MVP FEEDBACK AND RESEARCH
  • 82. CREATE THE VISION RUN AN EXPERIMENT CREATE AN MVP FEEDBACK AND RESEARCH
  • 83. www.makelean.com @makeleanhello@makelean.com

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