Robot Sharks with Lasers and the Magic Traffic Machine We like Reddit bites (they’re better than Delicious), because they max out the wiki snarls of RSS feeds, which means less jamming at the Google scaffold. Then just Digg your uploads in a viral spiral to your social networks via an FB/MS interlink torrent. “ Our Marketing Plan” Ellis Weiner in the The New Yorker

Learn the Norms, Get the Traffic “ Twitter is not a community, but it's an ecology in which communities can emerge. That's where the banal chit-chat comes in: idle talk about news, weather, and sports is a kind of social glue that can adhere the networks of trust and norms of reciprocity from which community and social capital can grow.” — Howard Rheingold

“ Twitter is not a community, but it's an ecology in which communities can emerge. That's where the banal chit-chat comes in: idle talk about news, weather, and sports is a kind of social glue that can adhere the networks of trust and norms of reciprocity from which community and social capital can grow.”

— Howard Rheingold

How It Works for Wired Science

Twitter Users: Shaquille O’Neal, etc. In a word: (A)live Bait: “Eclipse of the Century Live Online Tonight” Tip: Get a desktop app.

Users: Shaquille O’Neal, etc.

In a word: (A)live

Bait: “Eclipse of the Century Live Online Tonight”

Tip: Get a desktop app.

Digg Users: Young, male. In a word: Spiky Bait: “Holes in the Earth: Open Pit Mines Seen from Space” Tip: Make friends in high places.

Users: Young, male.

In a word: Spiky

Bait: “Holes in the Earth: Open Pit Mines Seen from Space”

Tip: Make friends in high places.

Reddit Users: Left-leaning nerds. In a word: Quirky. Bait: “Scientists Make Desktop Black Hole” Tip: Submit to the Science Reddit.

Users: Left-leaning nerds.

In a word: Quirky.

Bait: “Scientists Make Desktop Black Hole”

Tip: Submit to the Science Reddit.

Stumbleupon Users: Internet tourists In a word: Whimsical Bait: “1 Million Spiders Make Golden Silk for Rare Cloth” Tip: Try santeria.

Users: Internet tourists

In a word: Whimsical

Bait: “1 Million Spiders Make Golden Silk for Rare Cloth”

Tip: Try santeria.

Use Us Feel free to get in touch: [email_address] @alexismadrigal http://www.greentechhistory.com @betsymason @wiredscience These slides are available at Slideshare: http://www.slideshare.net/alexismadrigal

Feel free to get in touch:

[email_address]

@alexismadrigal

http://www.greentechhistory.com

@betsymason

@wiredscience