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AdaptiveBlue @
 Java NYC Meetup
        April 20, 2009



Alex Iskold, Founder/CEO
   http://getglue.com
Agenda


    About AdaptiveBlue

    Glue: The Network of People and Things

    Glue: Building on Amazon Web Services
...
About AdaptiveBlue

 Founded in 2006, based in New York

 Funded by USV and RRE

 Focuses on enhancing browsing experie...
Get Glue. The Network That
      Sticks With You.
    http://getglue.com
What is Glue?

Glue is a contextual network that uses
semantic technology to automatically
connect people around everyday ...
1. Contextual: Glue is distributed and appears
  when it makes sense on popular sites.

2. Automatic: Users participate in...
Glue Demo
Glue:
Building on Amazon
    Web Services
AWS-based Architecture
                                                                                    Client Layer

B...
AdaptiveBlue AWS Stack


    Relating People and Things ( SimpleDB )

Records of people’s interactions around things are s...
Amazon SimpleDB in a Nutshell

        Simple DB Domain
                                      Idea:
             Record 1
...
How Glue uses SimpleDB

                           Interaction Record
                     Key1        Attributes: A1,A2…
...
Amazon S3 in a Nutshell


                                        Idea:
             Amazon S3

                          ...
How Glue Uses S3


            Object Bucket                       People Bucket




    XML-files with object information...
Amazon EC2 in the Nutshell


                Usage:

                     Create Machine Image
                
         ...
How Glue uses EC2
                                Round Robin DNS


                                                  Load...
Glue:
    Semantic
Technologies Stack
Semantic Technology Stack

                     Concept Definition

         Server-based XML schemas for things (nouns):
...
Semantic Technology Stack:
           Concept Definitions


1. XML-based: A schema file resides on the
   server for each ...
Semantic Technology Stack:
            Identity Algorithms

1. Key-based: Each object in the system has
   unique key, dep...
Semantic Technology Stack:
           Recognition Algorithms

1. Extraction: First phase of the recognition is
   based on...
http://getglue.com
http://twitter/alexiskold
 Alex.Iskold@gmail.com
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Adaptive Blue Java Nyc Meetup

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Presentation of Glue, http://getglue.com, a browser addon made by AdaptiveBlue. In depth discussion of how we use Amazon Web Services and Semantic Algorithms.

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Transcript of "Adaptive Blue Java Nyc Meetup"

  1. 1. AdaptiveBlue @ Java NYC Meetup April 20, 2009 Alex Iskold, Founder/CEO http://getglue.com
  2. 2. Agenda About AdaptiveBlue  Glue: The Network of People and Things  Glue: Building on Amazon Web Services  Glue: Semantic Technology Stack 
  3. 3. About AdaptiveBlue  Founded in 2006, based in New York  Funded by USV and RRE  Focuses on enhancing browsing experience  Launched BlueOrganizer and Glue add-ons for Firefox and SmartLinks Widgets for blogs
  4. 4. Get Glue. The Network That Sticks With You. http://getglue.com
  5. 5. What is Glue? Glue is a contextual network that uses semantic technology to automatically connect people around everyday things - books, music, movies, stars, artists, stocks, wine, restaurants and more.
  6. 6. 1. Contextual: Glue is distributed and appears when it makes sense on popular sites. 2. Automatic: Users participate in Glue just by browsing their favorite sites. 3. Simple: Glue removes the friction involved in networking - the network comes to you.
  7. 7. Glue Demo
  8. 8. Glue: Building on Amazon Web Services
  9. 9. AWS-based Architecture Client Layer Browser Add-Ons Widgets iPhones Facebook Apps API Clients Load Balancer Layer Round Robin DNS Load Balancer 2 Load Balancer 1 Web Service Layer Host 1 (EC2) Host N (EC2) Glue Web Service Glue Web Service ... Batch Services Batch Services Database Layer Amazon S3 Rackspace MySQL Amazon SimpleDB Object Database/ User accounts Interactions between People Profiles Analytics People and Things
  10. 10. AdaptiveBlue AWS Stack Relating People and Things ( SimpleDB ) Records of people’s interactions around things are stored in SimpleDB Domains using duplication for fast access. Storing Object Meta Data ( S3 ) XML representation of millions of books, music, movies, etc. is stored using Amazon S3 Transactional and Batch Support ( EC2 ) Web Service Requests and batches are distributed through EC2 instances.
  11. 11. Amazon SimpleDB in a Nutshell Simple DB Domain Idea: Record 1 Create flat database with Key1 Attributes: A1,A2… auto-indexed tables. … Record N Main Features: Key2 Attributes: A1,A2… Each attribute is indexed.  Record structure is flexible.  Basic operators in queries  Get record Supports sorting.  Put record Query records Client
  12. 12. How Glue uses SimpleDB Interaction Record Key1 Attributes: A1,A2… Object Domains People Domains … … OD1 OD2 ODN PD1 PD2 PDN Each record is duplicated into Object and Person Domain  The Key is a combination of USER_ID and OBJECT_KEY  Djb2hash is used to calculate the domain for each record  Records for each USER and each OBJECT inside the same domain.
  13. 13. Amazon S3 in a Nutshell Idea: Amazon S3 Put/Get objects into buckets Bucket 1 Bucket N based on unique keys. … Main Features: Put object Get object Public/Private access.  Support for large objects.  Client
  14. 14. How Glue Uses S3 Object Bucket People Bucket XML-files with object information XML-files with user and friends info XML is serialized as string and written to S3  Each file has a unique key: OBJECT_ID or USER_ID/profile, etc. 
  15. 15. Amazon EC2 in the Nutshell Usage: Create Machine Image  Deploy the image to S3  Start 1 or more instances  Use it as regular machine(s)  Main Options: Machine Dynamic/Static IPS  Image Choose cores  (OS + Apps) Choose locations  Persistence via EBS 
  16. 16. How Glue uses EC2 Round Robin DNS Load Balancer 2 Load Balancer 1 Host 1 (EC2/Rackspace) Host N (EC2/Rackspace) Glue Web Service Glue Web Service ... Batch Services Batch Services Web Service processes transactional requests  Batch Services are time-based & run on sets of USERS and OBJECTS  The system scales by equally partitioning Data and Requests
  17. 17. Glue: Semantic Technologies Stack
  18. 18. Semantic Technology Stack Concept Definition Server-based XML schemas for things (nouns): books, music, movies, stocks, wines, recipes, etc. Identity Algorithms Correlation of the same thing from different pages across the web. Recognition Algorithms Recognition of things in Pages, Links and Text
  19. 19. Semantic Technology Stack: Concept Definitions 1. XML-based: A schema file resides on the server for each type. 2. Data Composition: Each type has attributes (i.e. book has author, etc.) 3. Extensible: New types can be plugged into the engine dynamically.
  20. 20. Semantic Technology Stack: Identity Algorithms 1. Key-based: Each object in the system has unique key, depending on its type: books/kite_runner/khaled_hosseini 2. Attribute-based: Keys are based on the combination of attributes (i.e. title/author) 3. Normalized: Multiple transformations and validations are applied to raw text to generate the keys.
  21. 21. Semantic Technology Stack: Recognition Algorithms 1. Extraction: First phase of the recognition is based on processing elements of the page: XML-based framework for parsing DOM used both by Java backend and JavaScript client. 2. Cleaning: Second phase of the recognition is asynchronous query of multiple web services/API. For books we query Amazon, for movies Netflix, etc. and then normalize and merge results. 3. Caching: Clean objects are cached. Misses/false- positives are patched manually.
  22. 22. http://getglue.com http://twitter/alexiskold Alex.Iskold@gmail.com
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