Hotel Marketing101 by Sarah Pendley

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Hotel Marketing101 by Sarah Pendley

  1. 1. Sarah Pendley @SarahTheresa Sarah.Pendley@starwoodhotels.com Marketing Manager The St. Regis Houston Westin Galleria & Westin Oaks Houston Westin Houston, Memorial City@SarahTheresa
  2. 2. #HotelMarketing101 The St. Regis Houston @HoustonStRegis Westin Galleria & Westin Oaks Houston @WestinHouston Westin Houston, Memorial City @WestinMemorial@SarahTheresa
  3. 3. @SarahTheresa
  4. 4. @SarahTheresa
  5. 5. @SarahTheresa
  6. 6. @SarahTheresa
  7. 7. @SarahTheresa
  8. 8. @SarahTheresa
  9. 9. @SarahTheresa
  10. 10. @SarahTheresa
  11. 11. @SarahTheresa
  12. 12. @SarahTheresa
  13. 13. Marketing Manager Role: Maintain all social media platforms Monitor tweets and posts regarding any of our properties Design and create ads utilizing Photoshop Design and create collateral pieces utilizing Photoshop Create customized flat sheets for sellers in a specific market Attend strategy meetings and contribute marketing ideas Implement marketing ideas sent in from corporate Photograph special events and set ups Assist HR with employee newsletters Create and maintain media database Create press releases in AP style Pitch newsworthy stories and special menus to media Provide travel writers or media with photo or information requests@SarahTheresa
  14. 14. @SarahTheresa
  15. 15. The Do’s and Don’ts of Social Media for Business Do’s Don’ts - Know what you’re doing - Sell Sell Sell! - Have a plan - Lie - Ensure consistency - Delete every negative - Engage comment - Spellcheck - Neglect - Acknowledge - Ignore holidays - Be Honest and transparent - Forget to thank - Listen - Know who else has - Speak in brand access to the accounts - Be Creative - Follow the competition@SarahTheresa
  16. 16. Don’t be THAT GUY@SarahTheresa
  17. 17. Random Trivia Time@SarahTheresa
  18. 18. More #fails!@SarahTheresa
  19. 19. Write Right Well - Avoid grammar mistakes at all costs - Know your brand and reflect the same tone - Be conversational - Understand when to use appropriate #Hashtags - Know the difference between they’re, their, and there@SarahTheresa
  20. 20. Keep UP! Trending Topics #TravelTuesday #WeddingWednesday #TGIF #FridayFlowers Social Media Calendars Help Read Read Read!@SarahTheresa
  21. 21. Other post ideas… Things to do in Houston www.VisitHouston.com Houston accolades Ex. Houston ranks No. 7 on the New York Times’ List of Places to Visit in 2013 Food Holidays Ex. National Waffle Day@SarahTheresa
  22. 22. A pictures worth a thousand words.@SarahTheresa
  23. 23. Additional Resources - Smart Brief on Social Media - Sprinklr - Mashable - Your friends, younger siblings, and children!@SarahTheresa
  24. 24. @SarahTheresa
  25. 25. Does it really work? Likes on Westin Galleria & Westin Oaks Houston July 31, 2012 = 1,277 Today = 2,641 Likes on Westin Houston, Memorial City July 31, 2012 = 667 Today = 1,565 Likes on The St. Regis Houston July 31, 2012 = 541 Today = 1,624@SarahTheresa
  26. 26. What’s next… Pinterest, Instagram, Vine, Myspace (again!) The Future of Guestroom Technology: http://www.youtube.com/watch?v=TWOWG2 T50M4 The Future of Technology: http://www.youtube.com/watch?v=6yWzKvQ XsYM@SarahTheresa
  27. 27. Make yourself more marketable - Take a PR or News Writing class if available - Build a “Personal Brand” - Network Network Network - Never burn bridges…the world is a peanut - Turn every event into a marketing opportunity - Practice makes perfect - Believe in work Karma!@SarahTheresa
  28. 28. “Remembering you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There’s no reason not to follow your heart.” -Steve Jobs@SarahTheresa

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