Alexis	
  Hames	
  Portfolio	
  
________________________________________________	
  
	
  
	
  ...
 

Table	
  of	
  Contents	
  
	
  
Resume……………………………………………………………………….…………..……………3	
  
Press	
  Release	
  (SpaRitual)…………...
alexis@ou.edu	
  
918.348.5051	
  
3	
  

	
  

Alexis C. Hames

EDUCATION	
  
The	
  University	
  of	
  Oklahoma	
  	
  ...
 

4	
  
	
  
	
  
	
  
	
  	
  Contact:	
   	
  

Alexis	
  Hames	
  
Stanton & Company
(310) 305 -7800
alexis@stanton-co...
 

5	
  
As	
  a	
  young	
  girl	
  growing	
  up	
  in	
  Afghanistan,	
  Rachel	
  Hussein	
  constantly	
  watched	
  ...
 

6	
  

	
  
Let	
  Jetstar	
  take	
  your	
  advertising	
  to	
  the	
  next	
  level,	
  by	
  connecting	
  you	
  ...
 

7	
  

Alexis	
  Hames	
  	
  
Oklahoma	
  PR	
  Agency	
  
Kendall	
  Meade	
  
1000	
  Asp	
  Ave.	
  	
  
Glamour	
 ...
 

8	
  

	
  
	
  
	
  

	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  

	
  

	
  
 

9	
  

	
  

	
  

	
  
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Alexis Hames Portfolio

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Alexis Hames Portfolio

  1. 1.             Alexis  Hames  Portfolio   ________________________________________________            
  2. 2.   Table  of  Contents     Resume……………………………………………………………………….…………..……………3   Press  Release  (SpaRitual)……………………………………………..……………………….4   Feature  Story…………………………………………………………………..……………………5   Media  Kit  Intro  (Jetstar)…………………………………………...…………..……………….6   Pitch  Letter  (Jack  +Jac)…………………………...……………………………………………..7   Personal  Website………………...………………………………………………………………...8   Napa  Valley  Blog…………………………………………………………………………………...9                                                           2  
  3. 3. alexis@ou.edu   918.348.5051   3     Alexis C. Hames EDUCATION   The  University  of  Oklahoma    -­‐  Norman,  OK    -­‐  May  2015   • Candidate  for  a  Bachelor  of  Arts  in  Journalism;  74  hours  completed   • Concentration  in  Public  Relations   • Cumulative  GPA:  3.7     The  University  of  Oklahoma  Accolades   • National  Society  of  Collegiate  Scholars     • Sigma  Alpha  Lambda:  National  Leadership  &  Honors  Organization       • Osage  Tribe  Academic  Scholarship             EXPERIENCE   Stanton  &  Company    -­‐  Public  Relations  Intern    -­‐  Marina  del  Rey,  CA    -­‐  Summer  2013   • Tasks  included  writing  press  releases  and  media  alerts,  competitive  analysis,  media  outreach,  and  helping   maintain  databases  related  to  media  contacts  and  news  mentions     KOCO    -­‐  Communications  Intern    -­‐  Oklahoma  City,  OK    -­‐  Spring  2013   • Tasks  included  reporting,  facilitating  communication  between  PR  professionals  and  KOCO  news  staff,   logging  video  and  creating  news  packages     Campus  Activities  Council    -­‐  Public  Relations  Committee    -­‐  The  University  of  Oklahoma    -­‐  Fall  2012  -­‐  Spring  2013   • Raised  awareness  and  increased  involvement  of  campus  events.     • Increased  social  media  following  -­‐  Facebook  followers  tripled     PRSSA  Member    -­‐  The  University  of  Oklahoma    -­‐  Fall  2012  -­‐  Present     • Served  on  the  Philanthropy  Committee,  organizing  efforts  for  a  canned  food  drive       Okies  for  Africa  Benefit  Concert    -­‐  The  University  of  Oklahoma    -­‐  Spring  2012                                                                                                   • Individually  raised  $1,200  and  organized  a  concert  with  proceeds  benefitting  an  orphanage  in  Zambia     Howdy  Week  Executive  Committee    -­‐  The  University  of  Oklahoma    -­‐  Spring  2012-­‐Present   • Planned  and  publicized  events,  coordinated  sponsors  and  guest  speakers     FTG  Media  Group    -­‐  Dallas,  TX    -­‐  Summer  2012   • Tasks  included  shadowing  Vype  Publisher,  proofreading  articles,  calculating  page  views,  etc.     Social  Sorority  Morale  Committee  Chair    -­‐  The  University  of  Oklahoma    -­‐  Fall  2011-­‐Spring  2013   • Organized  sisterhood  events  for  200+  members,  including:  Thunder  basketball  games,  themed  chapter   meetings,  etc.     ACTIVITIES   • Big  Brothers  Big  Sisters  Volunteer       - Mentor  at-­‐risk  youth  on  weekly  basis   • OU  PRSSA  Blogger     • American  Indian  Student  Association  Member     • Campus  Activities  Council  (CAC)  Crew  Member     SKILLS     • Brand  Management,  Events,  Reporting  
  4. 4.   4            Contact:     Alexis  Hames   Stanton & Company (310) 305 -7800 alexis@stanton-company com .   Odyssey:  Legendary  Journeys    Introducing  SpaRitual’s  Special  Matte  Nail  Lacquer  Collection     SpaRitual  is  pleased  to  release  Odyssey;  a  collection  that  pays  homage  to  history’s  epic  journeys  with  six  richly  pigmented,   matte  lacquers.  Strong,  but  not  showy,  the  colors  celebrate  the  gifts  bestowed  on  the  inveterate  traveler.  Beyond  silver  and   gold,  there  are  riches  that  can’t  be  measured.  The  Polish  names  were  inspired  by  character  descriptions:  determination,   courage,  loyalty,  grace,  gratitude  and  bravery.       SpaRitual  aims  to  encourage  the  traveler  inside  you  to  embark  on  a  journey.  Let  life  guide  the  journey  without  a  map  or   compass;  open  yourself  to  adventure.  As  an  individual,  it  is  our  job  to  decide  once  we  have  arrived.       ‘’The  Odyssey  collection  was  inspired  by  my  adventures  -­‐  and  the  journeys  of  many  centuries  tales,  and  has  been  translated   into  a  chivalric  palette  of  shades,”  says  SpaRitual  founder  Shel  Pink.       The  Odyssey  Nail  Lacquer  Collection  features  deep,  rich,  dusky  shades  and  shimmering  neutrals.  The  colors  include   Determination,  Courage,  Loyalty,  Grace,  Gratitude  and  Bravery.     SpaRitual  is  committed  to  providing  spa  and  nail  care  products  that  nourish  the  mind,  body  and  spirit  connection  which  are   also  environmentally  kind.    As  with  all  SpaRitual  lacquers,  the  Odyssey  Nail  Lacquer  Collection  is  formulated  free  of  DBP,   Toluene,  Formaldehyde,  Formaldehyde  Resin  and  camphor.     For  2013,  SpaRitual’s  overarching  theme  is  Slow  Matters.  This  is  a  reminder  to  slow  down  our  busy  lives  and  savor  the   precious  moments  we  all  share.  Each  collection  is  a  reflection  of  the  theme  and  a  reminder  to  step  off  the  fast  track,  reconnect   with  ourselves  and  truly  experience  life.    The  Special  Matte  Odyssey  Collection  will  be  available  November  1,  2013  and  will   retail  for  $12.00  each  at  select  spa  and  retail  locations  throughout  the  country,  including  online  at  SpaRitual.com  and   Beauty.com       For  more  information,  on  SpaRitual,  please  visit  us  at  www.sparitual.com,  and  visit  www.slowbeauty.com  for  more   information  on  Slow  Beauty  rituals.       ###     About  SpaRitual  –  Founded  by  lifestyle  futurist  Shel  Pink,  SpaRitual  fuses  a  mind,  body,  spirit  connection  with  healing  spa  traditions  to   create  a  world  of  Slow  Beauty.  Specially  sourced  vegan,  certified  organic  and  fair  trade  ingredients  from  around  the  world  are  used  to   create  SpaRitual  products  for  body,  hand  and  lifestyle.  Our  natural  formulations  never  use  synthetic  dyes  or  parabens,  and  our  vegan  Nail   Elixirs  and  Lacquers  are  not  formulated  with  toluene,  formaldehyde,  formaldehyde  resin,  DBP  and  camphor.  SpaRitual  stays  on  the  pulse  of   sustainability  issues  to  ensure  our  products;  processes  and  packaging  are  as  environmentally  responsible  as  possible.  Our  brand   philosophy  encourages  women  to  approach  beauty  as  a  holistic  connection  to  oneself  and  to  the  environment.  Only  by  slowing  down,  can   we  allow  our  inner  beauty  to  radiate  outwards.          
  5. 5.   5   As  a  young  girl  growing  up  in  Afghanistan,  Rachel  Hussein  constantly  watched   television  broadcasts  of  motorsport  races.  She  dreamed  of  one  day  working  behind  the   scenes  for  a  major  motorsport  venue.  She  didn’t  know  exactly  how  to  go  about  pursing   this  goal,  but  she  simply  knew  she  would  one  day  represent  a  motorsport  facility.       Now  a  30-­‐year-­‐old  Public  Relations  professional,  Hussein  has  made  her  dream  a   reality.  And  the  American  University  of  Sharjah  Department  of  Mass  Communication   graduate  says  she  couldn’t  be  happier  with  her  job.  Bahrain  International  Circuit  hired  her   directly  out  of  college,  as  a  result  of  her  involvement  and  high  GPA  within  the  Public   Relations  program.  “When  opening  the  track  in  2004,  the  American  University  of  Sharjah   Department  of  Mass  Communication  program  was  one  of  the  first  places  we  looked  to  hire   from.  Even  among  the  best,  Hussein  stood  out,”  says  hiring  manger,  Warren  Shultz.         As  head  of  PR  at  the  Bahrain  International  Circuit,  many  challenging  situations  have   come  her  way.  Last  April,  protestors  were  in  full  force  nearby  the  Formula  One  grand  prix.   The  main  opposition  group  said  around  60  rallies  were  held  in  40  locations,  in  an  upsurge   of  a  two-­‐and-­‐a-­‐half-­‐year-­‐old  campaign  to  push  the  Sunni  Muslim  ruling  family  for  more   democracy  in  the  Shi'ite-­‐majority  nation  of  1.25  million  people.     In  order  to  keep  the  spectators  entertained,  Hussein  flew  a  clown  in  from  the  UK.   “I’ve  never  laughed  so  hard  in  my  life.  Bonkers  the  clown  had  the  whole  crowd’s   attention,”  says  spectator  John  Smith.  The  atmosphere  inside  couldn’t  have  been  more   different  from  the  chaos  happening  outside  of  the  track.  “I  was  overjoyed  to  be  able  to  give   these  people  an  escape  from  the  bad  things  happening  out  there,”  says  Hussein.  Hussein   also  organized  media  interviews  for  Bernie  Ecclestone,  commercial  right  holder,  and   Zayed  Al  Zayani,  the  chairman  of  the  circuit.  “I  am  very  pleased  Hussein  recognized  the   need  for  media  correspondence  and  acted  fast,”  says  Zayani.                  
  6. 6.   6     Let  Jetstar  take  your  advertising  to  the  next  level,  by  connecting  you  with  a  captive   audience!  This  year,  Jetstar  is  launching  a  program  called  “Airplane  Advertising  2.0,”  that   allows  your  message  to  be  placed  on  both  the  inside  and  outside  of  our  aircrafts.  Your  ads   may  be  placed  on  bulkhead  wraps,  overhead  bins,  sidewall  panels,  trace  tables,  back  seat   inserts,  headrest  covers  and  other  areas.  These  advertisements  are  unobtrusive,  tasteful   and  fully  visible  to  passengers  throughout  the  entire  flight.       This  is  a  message  you  cannot  miss-­‐  and  it  could  be  yours.   Gain  brand  awareness  by  turning  our  top  of  the  line  jets  into   your  brand’s  canvas.  This  option  will  reach  not  only  Jetstar   travelers,  but  passengers  flying  with  other  airlines  as  well.                                                                                                                                                                                                                                 Turn  tray  tables  into  works  of  art,  inspired  by  your  brand.   Tray  table  decals  are  a  cost  efficient  way  to  tell  your  brand’s   story.    With  airplanes  seating  177-­‐335  passengers,  your   odds  of  making  an  impression  are  higher  than  ever.       With  advertisements  placed  on  overhead  bins,  travelers  will   not  only  see  your  message  when  they  are  storing  and   unloading  their  belongings,  but  also  when  they  board,  move   about  the  plane  during  the  flight  and  as  they  slowly  deplane.     In  order  to  best  accommodate  your  unique  advertising  needs,  we  offer  a  variety  of  price   points.  Please  call  us  at  1866-­‐397-­‐8170  for  more  information.            
  7. 7.   7   Alexis  Hames     Oklahoma  PR  Agency   Kendall  Meade   1000  Asp  Ave.     Glamour     Norman,  OK  73019   6717  Fresh  Pond  Rd.     New  York,  NY       Ms.  Meade:     Ready  to  get  inspired?  Australian  label,  Jac  +  Jack’s  summer  line  will  show  you  how  to  mix   runway  worthy  pieces  with  every-­‐girl  basics  in  new  and  exciting  combinations.       Our  summer  collection  stays  true  to  our  heritage  of  effortless  yet  fashionable  pieces  with   an  outing  of  simple  separates  and  assorted  tones.  The  summer  lookbook  features  an  array   of  modern  oversized  dresses,  slim-­‐fit  pants,  black  and  white  color-­‐blocking  and  elegant   silk  blouses.  This  season,  the  Jac  +  Jack  woman  looks  to  revamp  her  wardrobe  with  these   polished  pieces.     Jac  +  Jack  is  celebrity  approved.  Australian  actress,  Rebecca  Gibney,  was  spotted  sporting   the  label  at  the  Hollywood  movie  premiere  of  “We’re  the  Millers.”  Gibney  paired  our  “5   Pocket  Crop  Jean”  with  a  simple  grey  tank,  neutral  wedges  and  minimal  jewelry.  Four-­‐time   Grammy  award  winner,  Olivia  Newton-­‐John  has  also  been  seen  in  the  brand.  She  sported   our  “Stripe  Jersey  and  Silk  dress”  to  lunch  with  friends.         Founders,  Jac  Hunt  and  Lisa  ‘Jack’  Dempsey  met  while  working  at  Marcs  and  created  Jac  +   Jack  in  2004.  “Both  of  us  saw  a  gap  in  the  market  for  pared  back  knits  that  really  had  no   detailing,  that  were  of  beautiful  quality  and  used  the  best  yarns  possible,”  says  Hunt.     Hunt  and  Dempsey  will  be  in  your  area  and  available  for  interviews  December  7-­‐13.   Please  email  alexis@ou.edu  for  appointments.            
  8. 8.   8                                    
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