Note for Lexi: Writers writing for writers. Brazen transitioning from appealing only to job seekers to also bringing eyes of recruiters and HR.
Transcript of "Lean Content Marketing (Alexis Grant)"
Lean Content Marketing Alexis Grant For DC Lean Startup Circle – February 2013alexisgrant.com
Why bother?• Traffic to your site• New users• Newsletter subscribers• Shape your brand ’s YOUR Goal? Whatalexisgrant.com
Where can you showcase 1 your content? • Blog • Newsletter (Email) • Social media • Webinars • Guest blogging • EBooks alexisgrant.com
Quality contentmarketing TAKESEFFORTEven when its lea n, there are no short cuts.alexisgrant.com
What to say online when you think you have nothing to say • Reshare other peoples content • Love your RSS feed • Join the conversation • Offer a look behind the scenes Anything usefulalexisgrant.com
One BIG trap to avoid Targeting the wrong audience alexisgrant.com
Brazens Blog: How we do it Grown to 100,000+ uniques/monthJune 2011 January 2013alexisgrant.com
Brazens Blog: How we do it• Core Writers• $50 or link in bio• Syndication partners• Free Tools (Google Calendar, Docs & Analytics)• Focus on SEO• Guidelines: http://bit.ly/brazenguide Take it beyond the blogalexisgrant.com