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Lean Content        Marketing                                     Alexis Grant                  For DC Lean Startup Circle...
Why bother?• Traffic to your site• New users• Newsletter subscribers• Shape your brand                ’s YOUR Goal?       ...
Where can you showcase 1  your content? • Blog • Newsletter (Email) • Social media • Webinars • Guest blogging • EBooks al...
Quality contentmarketing TAKESEFFORTEven when its lea                   n,   there are no short                           ...
What to say online             when you think you             have nothing to say    • Reshare other peoples content    • ...
One BIG trap to avoid            Targeting             the wrong              audience alexisgrant.com
Brazens Blog: How we do it            Grown to 100,000+ uniques/monthJune 2011                                     January...
Brazens Blog: How we do it•   Core Writers•   $50 or link in bio•   Syndication partners•   Free Tools (Google Calendar, D...
Questions?     alexiskgrant@gmail.com              alexisgrant.com                 @alexisgrant
Questions?     alexiskgrant@gmail.com              alexisgrant.com                 @alexisgrant
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Lean Content Marketing (Alexis Grant)

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  • Note for Lexi: Writers writing for writers. Brazen transitioning from appealing only to job seekers to also bringing eyes of recruiters and HR.
  • Transcript of "Lean Content Marketing (Alexis Grant)"

    1. 1. Lean Content Marketing Alexis Grant For DC Lean Startup Circle – February 2013alexisgrant.com
    2. 2. Why bother?• Traffic to your site• New users• Newsletter subscribers• Shape your brand ’s YOUR Goal? Whatalexisgrant.com
    3. 3. Where can you showcase 1 your content? • Blog • Newsletter (Email) • Social media • Webinars • Guest blogging • EBooks alexisgrant.com
    4. 4. Quality contentmarketing TAKESEFFORTEven when its lea n, there are no short cuts.alexisgrant.com
    5. 5. What to say online when you think you have nothing to say • Reshare other peoples content • Love your RSS feed • Join the conversation • Offer a look behind the scenes Anything usefulalexisgrant.com
    6. 6. One BIG trap to avoid Targeting the wrong audience alexisgrant.com
    7. 7. Brazens Blog: How we do it Grown to 100,000+ uniques/monthJune 2011 January 2013alexisgrant.com
    8. 8. Brazens Blog: How we do it• Core Writers• $50 or link in bio• Syndication partners• Free Tools (Google Calendar, Docs & Analytics)• Focus on SEO• Guidelines: http://bit.ly/brazenguide Take it beyond the blogalexisgrant.com
    9. 9. Questions? alexiskgrant@gmail.com alexisgrant.com @alexisgrant
    10. 10. Questions? alexiskgrant@gmail.com alexisgrant.com @alexisgrant
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