www.60daymba.com
How to make your first $1,000
in 4 weeks
Alexis Grant, Alexisgrant.com
Ryan Ferrier, 60-Day MBA
A 3 Step ...
www.60daymba.com
#alexiswebinar
send tweets with: #alexiswebinar
How to make your first $1,000
in 4 weeks
A 3 Step Guide for Freelancers and Solopreneurs
www.60daymba.com
What you’re going to get from
this training
• A 3 Step method to develop an offer that will make you
your...
Who the heck is this guy?
• Don’t have an MBA; Studio
Art major
• Started out as an
Administrative Assistant
• Learned bus...
Who the heck is this guy?
• Don’t have an MBA; Studio
Art major
• Started out as an
Administrative Assistant
• Learned bus...
Who the heck is this guy?
• Don’t have an MBA; Studio
Art major
• Started out as an
Administrative Assistant
• Learned bus...
Who the heck is this guy?
• Don’t have an MBA; Studio
Art major
• Started out as an
Administrative Assistant
• Learned bus...
www.60daymba.com
What freelancers can learn from
tech geeks
• Companies like Facebook use ‘Iterative Development’
to build...
www.60daymba.com
Three benefits of this approach
• Allows you to test in the real-world if your idea works
without having ...
www.60daymba.com
WHAT THIS LOOKS LIKE FOR
YOU
$ $ $ $ $TIME
OfferCompleteness
Offer Cycles
Improvement/Income
Customer Sat...
Objections you may have to
finding your offer
• But I need a 1,000 twitter followers first.
• I need to have a proven trac...
Objections you may have to
finding your offer
• But I need a 1,000 twitter
followers first.
• I need to have a proven trac...
www.60daymba.com
The 3T Method for developing
your offer
• Talk to your customer and locate “problem hot spots”
• Translat...
www.60daymba.com
It’s a cycle that you repeat again
and again
Talk
Translat
e
Test
$
www.60daymba.com
Talk to your customer
• Set up 3 meetings with potential customers using the “Ask
AdviceTechnique”
• Get ...
www.60daymba.com
Case Study: Libby
“I’m not sure how to approach
customers with an offer they’ll
pay for.”
“I was able to ...
www.60daymba.com
Translate problems into a
desired outcome
• Locate the ONE big result or outcome that your potential
cust...
www.60daymba.com
Case Study: Jason
“I’m not sure which services to
offer and how to package them
for the best pricing.”
“I...
www.60daymba.com
Test your offer
in the real world
• Identify a minimum version of something that you can
offer to custome...
www.60daymba.com
Case Study: Betsy
“I don’t have all the material
prepared and need to build it
all first.”
“I landed my f...
www.60daymba.com
Start before your ready
Talk
Translat
e
Test
$
60-Day MBA, what is it?
• Members area with 6 training
modules (Videos, Email
Templates, Scripts)
• Access to 6 interactiv...
Freelance edition
Bonuses
• How to get started on the side
• How to package your offer for premium pricing
• Hourly vs. pr...
www.60daymba.com
Take action & sign up NOW
Head over to
www.60daymba.com/alexis-grant/
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How to Make Your First $1k as a Freelancer or Solopreneuer

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  • [CLICK] Prior to this picture, I was in rough shape. I had been bouncing around SF doing part-time work, like doing maintenance at an elderly care facility and I was late on rent. caught a lucky break and got an interview, spent months as a part-time contractor and they finally had promoted me to full time. Steve was Founder and COO and took me under his wing. I joined when there were 5 employees and then years later I was managing personnel and biz opps. MSFT acquired for $100M [CLICK] Same time, I left with two coworkers to start a Social Gaming company called Serious Business. Now I was running the company as COO - here’s an article about that company [CLICK] In time we grew that company to many millions of dollars in revenue and sold the business to Zynga game network [CLICK]
  • [CLICK] Prior to this picture, I was in rough shape. I had been bouncing around SF doing part-time work, like doing maintenance at an elderly care facility and I was late on rent. caught a lucky break and got an interview, spent months as a part-time contractor and they finally had promoted me to full time. Steve was Founder and COO and took me under his wing. I joined when there were 5 employees and then years later I was managing personnel and biz opps. MSFT acquired for $100M [CLICK] Same time, I left with two coworkers to start a Social Gaming company called Serious Business. Now I was running the company as COO - here’s an article about that company [CLICK] In time we grew that company to many millions of dollars in revenue and sold the business to Zynga game network [CLICK]
  • [CLICK] Prior to this picture, I was in rough shape. I had been bouncing around SF doing part-time work, like doing maintenance at an elderly care facility and I was late on rent. caught a lucky break and got an interview, spent months as a part-time contractor and they finally had promoted me to full time. Steve was Founder and COO and took me under his wing. I joined when there were 5 employees and then years later I was managing personnel and biz opps. MSFT acquired for $100M [CLICK] Same time, I left with two coworkers to start a Social Gaming company called Serious Business. Now I was running the company as COO - here’s an article about that company [CLICK] In time we grew that company to many millions of dollars in revenue and sold the business to Zynga game network [CLICK]
  • [CLICK] Prior to this picture, I was in rough shape. I had been bouncing around SF doing part-time work, like doing maintenance at an elderly care facility and I was late on rent. caught a lucky break and got an interview, spent months as a part-time contractor and they finally had promoted me to full time. Steve was Founder and COO and took me under his wing. I joined when there were 5 employees and then years later I was managing personnel and biz opps. MSFT acquired for $100M [CLICK] Same time, I left with two coworkers to start a Social Gaming company called Serious Business. Now I was running the company as COO - here’s an article about that company [CLICK] In time we grew that company to many millions of dollars in revenue and sold the business to Zynga game network [CLICK]
  • build products with live users from day one
  • The red line is simply cycles through your offer Each dollar sign is a new version of your offer And the blue line is customer satisfaction You see, you get to make money on day one, and you get to improve your offer little by little so that with each version you make more money and have more satisfied customers.
  • Each of these should take no more than a week. And really, the second two can be done in days.
  • 1. Let them know you are exploring a new business idea and you are just doing research at this point and you thought they’d be the perfect person to speak with - if you have a blog audience offer a free one-on-one coaching call 2. In our program we actually give four big questions to ask but if I had to pick one to get the answer to, it would be this one. Once you know a “hot button” problem your customer has NOW you have something to work with. You can begin working backward and connect your offer to this hot button problem and you are sure to get her attention. 3. Even if it’s just, hey you mentioned that you were heading to Portland next week, if you haven’t already check out deschutes brewery it’s the best.
  • She wanted to offer some sort of marketing services to solar technology companies but didn’t know how to differentiate herself. Instead of figuring out an offer, go out and talk to potential customers and just listen for “hot button” problems. Executives were really frustrated that they were not able to quickly and clearly explain their complicated products and so investors and potential partners didn’t get it. aha moment: loved writing these “day in a life” snippets. “ narrative snapshots” of their products that were guaranteed to hook investors and partners in 3mins flat. Now she had their attention. She had found a hot button problem (and she was offering a result that clients were interested in). Started with just scripts now she’s doing full blown videos with animation.
  • It’s all about the customer and the outcome that she or he will experience.
  • Jason is really good at using content to get traffic to websites. BUT he couldn’t figure out a way to describe his skills that got people paying him for his services. speaking in terms of his features NOT the benefits or results that his customer wanted. He was caught up in the tools and tricks of the trade. needed to start concretely connect his skills to outcomes that people he was working with wanted. What they wanted was not the slickest marketing tactics but rather traffic that converted to sales and traffic growth that would lead to partnerships with other companies. started explaining his service in terms of how it increased conversion to sales and led to partnerships. Boom! he was off to the races.
  • In libby’s case, it was starting with just a script. She let them know if they liked the script she could find an animator and then do a video. You’re just getting started and the important thing is to test in the real-world if people will pay you something. So
  • How to Make Your First $1k as a Freelancer or Solopreneuer

    1. 1. www.60daymba.com How to make your first $1,000 in 4 weeks Alexis Grant, Alexisgrant.com Ryan Ferrier, 60-Day MBA A 3 Step Guide for Freelancers and Solopreneurs
    2. 2. www.60daymba.com #alexiswebinar send tweets with: #alexiswebinar
    3. 3. How to make your first $1,000 in 4 weeks A 3 Step Guide for Freelancers and Solopreneurs
    4. 4. www.60daymba.com What you’re going to get from this training • A 3 Step method to develop an offer that will make you your first $1,000 in a hurry • A low pressure technique to get you talking to your first customers • A non-sleazy way of selling your offer before you’ve ever created it
    5. 5. Who the heck is this guy? • Don’t have an MBA; Studio Art major • Started out as an Administrative Assistant • Learned business by doing it, and love to keep it simple
    6. 6. Who the heck is this guy? • Don’t have an MBA; Studio Art major • Started out as an Administrative Assistant • Learned business by doing it, and love to keep it simple
    7. 7. Who the heck is this guy? • Don’t have an MBA; Studio Art major • Started out as an Administrative Assistant • Learned business by doing it, and love to keep it simple
    8. 8. Who the heck is this guy? • Don’t have an MBA; Studio Art major • Started out as an Administrative Assistant • Learned business by doing it, and love to keep it simple
    9. 9. www.60daymba.com What freelancers can learn from tech geeks • Companies like Facebook use ‘Iterative Development’ to build products with live users from day one. • ‘Iterative Development’ = limited set of features to prove concept, then make small incremental changes based on feedback from real-world users. • You can use this same technique as a freelancer to create an offer that makes money on day one and scales quickly.
    10. 10. www.60daymba.com Three benefits of this approach • Allows you to test in the real-world if your idea works without having to fully build it! • Removes pressure of ‘perfection’; everything is a test and each step forward is a SMALL step that builds momentum. • Creates urgency (and accountability) to improve for real customers in the real world.
    11. 11. www.60daymba.com WHAT THIS LOOKS LIKE FOR YOU $ $ $ $ $TIME OfferCompleteness Offer Cycles Improvement/Income Customer Satisfaction $
    12. 12. Objections you may have to finding your offer • But I need a 1,000 twitter followers first. • I need to have a proven track record of adding value as a blogger first. • I haven’t fully created the material that I need.
    13. 13. Objections you may have to finding your offer • But I need a 1,000 twitter followers first. • I need to have a proven track record of adding value as a blogger first. • I haven’t fully created the material that I need. •An offer will lead to the right followers - future customers. •There is no greater “proof” of expertise than a satisfied customer. •Your early customers will pay you to create your offer!
    14. 14. www.60daymba.com The 3T Method for developing your offer • Talk to your customer and locate “problem hot spots” • Translate her problems into an outcome that you can offer • Test out your offer in the real world
    15. 15. www.60daymba.com It’s a cycle that you repeat again and again Talk Translat e Test $
    16. 16. www.60daymba.com Talk to your customer • Set up 3 meetings with potential customers using the “Ask AdviceTechnique” • Get your customer to answer one big question: “What’s your biggest fear, frustration, or problem as it relates to [INSERTYOUR INTEREST AREA]?” • Ask to be referred on to others AND find a reason to follow up with this person.
    17. 17. www.60daymba.com Case Study: Libby “I’m not sure how to approach customers with an offer they’ll pay for.” “I was able to quickly develop an offer that appeals to customers.” Libby Dodd, Storytelling Consultant
    18. 18. www.60daymba.com Translate problems into a desired outcome • Locate the ONE big result or outcome that your potential customer is MOST desperate for. • Match your skills and interests to that outcome in a “problem hot spot”, where customer needs meet your skills. • Forget about the bells and whistles of your service and get laser focused on the benefits your customer desires.
    19. 19. www.60daymba.com Case Study: Jason “I’m not sure which services to offer and how to package them for the best pricing.” “I made $4,000 in 7 weeks.” Jason Shen, “Growth Hacking” Consultant
    20. 20. www.60daymba.com Test your offer in the real world • Identify a minimum version of something that you can offer to customers now to test and see if they will pay for it. • Identify early customers who will partner with you (and give you honest feedback) as you build your offering. • Give them a great deal and a reason to act now!
    21. 21. www.60daymba.com Case Study: Betsy “I don’t have all the material prepared and need to build it all first.” “I landed my first 5 customers in a week. ” Betsy Heckman, Organic Chemistry Tutor
    22. 22. www.60daymba.com Start before your ready Talk Translat e Test $
    23. 23. 60-Day MBA, what is it? • Members area with 6 training modules (Videos, Email Templates, Scripts) • Access to 6 interactive training sessions with personal mentorship (google hangouts) • Community to keep you going and hold you accountable
    24. 24. Freelance edition Bonuses • How to get started on the side • How to package your offer for premium pricing • Hourly vs. project vs. retainer billing • How to handle contracts, negotiations, and collecting payment • How and when to outsource portions of your work 6 Figure Freelance Secrets, interviews that cover:
    25. 25. www.60daymba.com Take action & sign up NOW Head over to www.60daymba.com/alexis-grant/

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