Mid Market Solutions Presentation

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  • 1.  
  • 2. info USA – Founded in 1972 Public company since 1992 – NASDAQ (IUSA) Revenue: $750 Million Comprised of 28 subsidiaries divided into 3 groups: Database, Research, and Services
      • Corporate Overview
  • 3.
      • Corporate Overview
    Nearly 4 million customers use info USA to find new customers & grow their sales info USA’s database powers the directory services of the top internet sites, including Google, Yahoo!, and AOL Customers include Microsoft, Wells Fargo, Mapquest, and Time
  • 4.
      • Mid Markets Overview
    Specializes in marketing and database consulting for mid-size companies with 500-10,000 employees Three Regional offices serve businesses throughout the U.S. Database Marketing Consultants offer personalized, in-office consulting
  • 5.
    • Continuous Business Database Updates
      • Telephone-verification Process – 26 million calls a year
        • Verify company names, addresses and primary SIC code
        • Collect contact names and verify employee size and email
      • Specialized Calling Groups
        • Small Business
        • Large Business (100+ employees)
        • Complex Businesses (Linkage)
        • Professionals
        • Health Care
      • NCOA Link®
        • 12 times a year
      • Mid Markets What Makes us Unique?
  • 6.
      • Mid Markets What Makes us Unique?
    • Business Database
      • 15.5 Million U.S. & Canadian Businesses
      • 3.5 Million New Businesses
      • 12 Million Executives & Professionals
      • 830,000 Manufacturers
      • 230,000 Small Business Owners
      • 5.5 Small Business Owners
    • Consumer Database
      • 210 Million U.S. Customers
      • 75 Million Homeowners
      • 13.5 Million New Movers
      • 3.6 Million New Movers
      • 12 Million Bankruptcy Filers
      • 135 Million Households w/ Lifestyle Selects
    Only Company to Own 12 Proprietary Databases
  • 7.
      • Business Database Overview
    • The Most Accurate & Comprehensive Available
      • 14 million U.S. business records
    • Compilation Process
      • 5,400 Yellow Page directories
      • 4,300 business White Page directories
      • Secretary of State filing and utility transactions
      • Annual reports, EDGAR, 10-Ks & SEC filings
      • Newspapers, business periodicals, press releases and industry-specific directories
      • More than 600 full-time employees compile & update in the U.S.
        • - No offshore outsourcing
  • 8. Contact Name & Title Company Name Primary & Secondary Address City, State, ZIP+4® Phone & Fax Number SIC Codes Employee Size Sales Volume Years in Business Yellow Page Ad Size ABI / infoUSA Number
      • Business Database What’s in Our Database?
    Credit Rating Score Business Status (HQ/Branch) Web Address Work-at-Home Call Status Code & Tele-Research Date Geo-Coding (Latitude/Longitude) Own / Lease Building And More!
  • 9.
      • Business Database New Businesses
    • 3.5 Million New Businesses – 50,000 Added Every Week
      • The Numbers
        • 3.5 million new businesses
        • 200,000 30-day new businesses
        • 50,000 weekly new businesses
      • The Sources
        • County courthouse filings
        • Secretary of State incorporations
        • Transactional utility data
        • Business journals & newspapers
  • 10.
      • Business Database Corporate Linkage
    What is Corporate Linkage? A system of linking businesses together that are related by ownership or trade name. infoUSA has created an “Operational Linkage” or “Marketing Linkage” concept. Ultimate Parent Companies Subsidiary or Division Headquarters Branch Locations or Plants TOTAL 31,232 28,140 1,546,084 1,605,456 ____________________________________________________ More than 1.6 million records in the info USA database are part of the linkage system.
  • 11.
      • Business Database Executives & Professionals
    • 12 Million Executives & Professionals
      • The Numbers
        • More than 30 executive titles, including:
          • CEO
          • CFO
          • President
          • Finance executives
        • Professional titles include:
          • Physicians & surgeons
          • Engineers
          • Accountants
          • Attorneys
  • 12.
      • Business Database infoCANADA
    • Quick Facts
      • 1.5 million Canadian businesses
      • 1.6 million verification phone calls annually
    • Why info CANADA?
      • Accuracy – no one else telephone-verifies business records
      • Depth of coverage – more data than competition
      • Monthly updates – continuous additions & deletions to ensure our data is the freshest, most accurate in the industry
  • 13.
      • Consumer Database Overview
    • 135 Million Households, 210 Million Consumers
      • 2 billion additional sources
      • Compilation rekeys every record that is scanned into the database to increase accuracy of information
  • 14.
      • Consumer Database Overview
    • 135 Million Households, 210 Million Consumers
      • Compiled from 75 Sources, Including:
        • Telephone directories
        • Credit trade line sources
        • Real estate records – public record data
        • Voter registration records
        • Telephone company & utility transaction records
        • Mail order buyers
        • Warranty / product registration data
        • Birth announcements / S.S.A. Deceased Files
  • 15.
      • Consumer Database Overview
    • More Than 250 Selections, Including:
      • Number of adults
      • Address and telephone number
      • Estimated income
      • Home value, age of home, and mortgage info
      • Mail order buyer / responder
      • Homeowner / renter
      • Length of residence
      • Age
      • Proprietary buyer behavior clusters
      • Proprietary WealthFinder & high-tech model
  • 16.
      • Consumer Database New Movers
    • 13.5 Million New Movers - 300,000 Added Every Week
      • The info USA Advantage
        • Added to file within 90 days of the move; most within 2-3 weeks
        • 1-year rolling file of individual & household moves: 13.5 million
      • The Sources
        • New utility connects and disconnects
        • Deed transfers from county recorder offices
        • Change of address data from magazines and credit card companies
  • 17.
      • Consumer Database New Movers
      • Demographic Selects
        • Move type – outside state, county or ZIP+4 ® Code
        • Move distance
        • Telephone numbers
        • Age & income
        • Housing type – SFDU/MFDU
        • Gender & ethnicity
      • info USA Uniques
        • More sources than our competitors
        • Better coverage than our competitors – 47% more phones
        • Elimination of reconnects, added lines
        • File creation and delivery – available weekly or monthly
  • 18.
      • Consumer Database New Homeowners
    • 3.6 Million New Homeowners – 100,000 Added Each Week
      • The Numbers
        • Added to file within 90 days of the move; most within 2-3 weeks
        • 1-year rolling file of individual & household moves: 15.6 million
      • The Sources
        • New utility connects and disconnects
        • Deed transfers from county recorder offices
        • Change of address data from magazines and credit card companies
  • 19.
      • Consumer Database New Homeowners
      • Demographic Selects
        • Telephone numbers
        • Age & income
        • Home value and mortgage amount
        • Mortgage loan type
        • Gender & ethnicity
      • info USA Uniques
        • More sources than our competitors
        • Better coverage than our competitors – 32% more phones
        • Better accuracy than our competitors
        • Elimination of reconnects, and added lines
  • 20.
      • Consumer Database 69 Million Households
    with Lifestyle Selects
    • More Than 60 Lifestyle Market Segments Available
      • Demographic Selects Include
        • Outdoor enthusiasts
        • Golfers
        • Gardeners
        • Mail order buyers
        • Investors
        • Health and fitness
        • Occupation
        • Donors
      • Sources
        • White Page telephone directories
        • Real estate records
        • Mail order buyers/responders
        • Other public sources
  • 21.
      • Consumer Database Public Records
    Bankruptcies & Tax Liens
      • Demographic Selects
        • Business or individuals
        • Bankruptcy type and status, or filing, discharge or dismissal date
        • Tax lien type, status, filing date, closing date & amount
        • Household demographics
      • Sources and Stats
        • More than 8,000 federal, county & local courthouses
        • 12 million bankruptcy record filings
        • 1.2 tax lien records
      • Bankruptcy Filers Are:
        • Ready to re-establish payment and credit histories
        • Interested in special financing or consulting
      • Applications:
        • Use a suppression tool
        • Available to append to customer files
        • Enhanced with demographic information
  • 22.
      • Consumer Database infoCANADA
    • Quick Facts
      • 12 million Canadian consumers
      • 1.6 million verification phone calls annually
    • Why info CANADA?
      • Accuracy – the largest and most accurate Canadian consumer database
      • Ability to Segment – target markets with demographic information
      • Monthly updates – the freshest and most comprehensive consumer data available
  • 23.
      • Mid Market Solutions Services
    Help you identify your best consumer & business prospects Provide postal. Telemarketing, and opt-in email prospect lists to support your online and offline efforts Clean in-house customer files Append in-house files with valuable information for profiling & marketing research Provide custom analytical services including cloning and response models Reduce your selling costs, and increase your sales & profitability
      • Database Marketing Services
      • Email Campaigns
      • Modeling & Analytics
      • ROI Calculators
      • MarketZone ® GOLD
  • 24.
      • Mid Market Solutions Data Marketing Services
    List enhancements: data appends / file overlays Merge/purge: duplicate removal Suppression file processing: DMA telephone, mail & email DNC files, FTC DNC file, deceased List Hygiene: NCOA LINK® , DSF2, CASS, DPV (USPS ® Licensee) + Proprietary DMCOA Customer profile analysis & marketing penetration reports Business & consumer modeling services
  • 25.
      • Mid Market Solutions Data Marketing Services
    Business Elements for Append include: Phone number Fax number SIC codes & descriptions Contact names & titles Employee size Sales volume Years in business Corporate linkage And more! Consumer Elements for Append include: Phone number Household income Age Wealth/net worth models Home value Length of residence Own/rent status And more!
  • 26.
      • Mid Market Solutions Email Campaigns
    Business Email Campaigns 2.3 Million Opt-In Business Emails All records are demographically matched. Contact information available, including phone numbers and mailing addresses Each individual has opted-in for third-party offers Price of email rental includes delivery of email message We deploy the emails and provide you the details of the campaign Consumer Email Campaigns 15 Million Opt-In Consumer Emails Each individual has been contacted All records have a postal address Price of email rental includes delivery of email message We deploy the emails and provide you the details of the campaign
  • 27. Email b
      • Mid Market Solutions Email Campaigns
    Business Email Campaigns 2.3 Million Opt-In Business Emails Selection criteria include: Consumer Email Campaigns SIC Code Sales Volume Employee Size Professional Title One professional per company Key executives Years in business All emails per company 15 Million Opt-In Consumer Emails Selection criteria include: Age Gender Lifestyle selects Income Credit card Homeowner/renter Length of residence And more!
  • 28.
      • Mid Market Solutions Modeling & Profiling
    Analyze Your Customers and Find More Like Them Customer Profile Information Includes: Employee size Sales Volume Credit score rating Major industries, SIC Codes Modeling & Analytical Services Include: Age & income Household income Buyer income Home value & own vs. rent Standard profiling reports Geographical Mapping Penetration reports Customer profile analysis Zip models Cloning models
  • 29.
      • Mid Market Solutions Online Service available 24/7
    Manage Your Marketing Dollars, Maximize Sales Growth MarketZone ® GOLD: Analyze your current customers, find new prospects, create reports, manage marketing campaigns and generate new sales. ROI Calculators: Get an instant snapshot of potential ROI using our online ROI calculators
  • 30.
      • Mid Market Solutions Why infoUSA?
    More than 35 years’ experience Helping salespeople, entrepreneurs, small, medium, and large businesses, and others find new customers and grow their business Bold blend of marketing services & Custom solutions help companies succeed We spend $50 million a year to Bring our customers the freshest, most complete databases available Long-term, partnership approach to client relationships … Your Success is Our Success!
  • 31. Thank you for your time! Alexis Allen Sr. Database Marketing Consultant For more information, call at 813.920.3238 [email_address] Or visit us online at: www.infousamm.com