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  • 1. Orbs Free The most addicting game on the iOS App Store. © 2013 Alex Ham Concepts 
  • 2. The Team Alex H. Product Management © 2013 Alex Ham Concepts Danielle F. Twitter Engagement Chris M. Data Analytics Danika S. Facebook Promotion Daniela T. Instagram Outreach
  • 3. The Game • For all ages • Addicting and fun • Social integration © 2013 Alex Ham Concepts • 29,000 Downloads in one month
  • 4. The Plan  **Update coming soon!  Utilize social media to promote more downloads.  Analyze data for better decision making.  Paid ads on Facebook  Create buzz marketing © 2013 Alex Ham Concepts
  • 5. Watch the Numbers  Using Google Analytics  Other sites: appfigures.com sensortower.com appranking.com © 2013 Alex Ham Concepts
  • 6. The Future of Smartphones • Apple owns 61% of Market Share • iOS is more than 5 times more profitable vs. android • FREE apps are essential to success • Revenue through ad publishing sites such as AdMob. • Most apps fail to return profitable revenue © 2013 Alex Ham Concepts
  • 7. The App Store  900,000+ Apps available  575M iTunes Users (paid)  Over $10,000,000,000 paid to developers via iTunes purchases  Value: ~$0.10 per download  © 2013 Alex Ham Concepts Free apps with ads!
  • 8. Show me the Money Free Apps (Ad Supported) Paid Apps (60% Sales Commission)  We use  Declining opportunity  Impressions: Ad “views”  Select markets CTR: Click-through rate (# clicks / imp’s)  Unique products  Also offers “in-app” eCPM = Earnings Per 1000 imp’s calculated using the CTR. © 2013 Alex Ham Concepts purchases at same rate.
  • 9. Using the Numbers • • • • • • • Newly available for Mobile Apps Custom variables may be used Automatically generates metrics for novice users Sends automatic reports Allows you to export raw data Provides incredible demographic info Shows “live” users on app …and a bit more © 2013 Alex Ham Concepts
  • 10. Track the Numbers 3,185 new Downloads (paid campaign) © 2013 Alex Ham Concepts
  • 11. Watch the Numbers © 2013 Alex Ham Concepts
  • 12. Understand the Numbers © 2013 Alex Ham Concepts
  • 13. Future Improvements • Target geographic locations more strategically • Choose alternate platforms such as Android • Increase social media engagement • Listen to customer reviews • Update with new features each quarter • Track analytic data more specifically • Maintain a 4.5 star rating or higher • Strategize to be ranked on overall app store © 2013 Alex Ham Concepts
  • 14. Search “Orbs” in the App Store! • Available for all iOS devices • FREE! • Leave a rating if you like it! Digital Media Marketing Plan Ham © 2013 Alex Ham Concepts Triana McNally Filliben Sanscrainte