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Virt3C 2010 Presentation

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Slides accompanying paper presented at conference at the University of Hull, 20th March 2010.

Slides accompanying paper presented at conference at the University of Hull, 20th March 2010.

Published in: Education

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  • http://daphnecaruanagalizia.com/2009/11/29/maltese-radicals-–-an-oxymoron/29 November 2009
  • GegeThe Social Technographics Ladder classifies people according to how they use social technologies.The users in this ladder represent an increasing amount of activism.By examining users are represented we can determine WHICH strategies make sense to reach which users.CREATORS make social content go. They write blogs, or upload video, music or text.CRITICS respond to content from others. They post reviews, comment on blogs, participate in forums and edit wiki articles.COLLECTORS organise content for themselves or others using RSS feeds, tags & voting sites like Digg.comJOINERS connect in social networks like MySpace and FacebookSPECTATORS consume social content including blogs, user-generated video, podcasts, forums or reviewsINACTIVES neither create nor consume content of any kind.
  • (Turner, 2006: 105-106).
  • http://www.facebook.com/group.php?v=wall&ref=search&gid=54245709617
  • Caruana Galiza wrote that traffic on her blog for the 3 weeks from 30th January 2010 was 1,630,148 views. 23 months of everything else prior to January 2010,: 3,886,447 views. On 10 March, Caruana Galiza claimed the blog had its highest ever visitors: 141,385
  • Transcript

    • 1. Alternative models for social media networks in malta
      Alex Grech
      University of Hull
      Virt3c@Hull Conference: 20th March 2010
    • 2. A small island in the middle of the Med. Sometimes mistaken for Club Med.
      2
      It’s here
    • 3. Key Statistics & Demographics
      3
      National Statistics Office Malta, estimates for 2009
    • 4. Key Statistics & Demographics
      4
      National Statistics Office Malta, estimates for 2009
    • 5. As the focus of ethnographic research, Malta provides “disjunctive positions and world-views that are inherently contradictory.”Grixti(2006)
      5
    • 6. There are “intricate networks of nepotism, patronage, and political clientelism, the pervasiveness and intensity of which are a function of the country’s small scale, population density and strong family ties.”
      Boissevain (1974. 2001: 292-293)
      6
      Social
    • 7. 7
      Social
    • 8. “The intensity of day to day contact sustains a sense of ‘common culture’ that is reinforced by emotionally charged rituals & ceremonies such as the village festa, that gives the impression of a simple and integrated community, sheltered from the outside world and impervious to its influences.”
      Pisani (2010)
      8
      Cultural
    • 9. Primary Institutions in Malta
      9
      Political
      Size of spheres not indicative of relative power
    • 10. “You are trained from birth never to question authority and always to obey orders unless you can do something underhand and get away with it.”
      Caruana Galizia (2009)
      10
    • 11. “The importance of the institutions – the state, the political parties and the Catholic Church – has strongly marked the development of the media in Malta.” Borg (2009)
      11
      Media
    • 12. Snapshot: Online Media Landscape in Malta
      Times of Malta
      Political Party Websites
      Government Portals
      Il-Gens (Church)
      Di-ve Portal
      Daphne Caruana Galizia Blog
      Malta Independent
      Other Blogs
      Twitter People
      Gozo News
      Malta Today
      Malta Media
      J’Accuse Blog
      Facebook Groups
      Mainstream
      Hybrid
      Alternative
      12
    • 13. Research Focus on Creators & Critics
      Publish a blog
      Publish your own web pages
      Upload video you created
      Upload audio/music you created
      Creators
      Critics
      Post ratings/reviews of products/services
      Comment on someone else’s blog
      Contribute to online forums
      Contribute to/edit articles in a wiki
      Collectors
      Use RSS feeds
      Add ‘tags’ to web pages or photos
      ‘Vote’ for websites online
      Read blogs
      Watch video from other users
      Listen to podcasts
      Read online forums
      Read customer ratings/reviews
      Joiners
      Maintain profile on a social networking site
      Visit social networking sites
      Spectators
      None of the above
      Inactives
      Source: Groundswell, Forrester Research, 2008
      13
    • 14. 14
      “We are already at a stage where it is not always possible to determine whether a media or communication initiative is mainstream or alternative, is initiated from ‘outside’ or ‘inside’, is part of a development intervention or intrinsic to a social movement, or is distinctly derived from a particular national, cultural or movement context.
      As the empowering effects of alternative media and communication become more widely appreciated, as as new methods and technologies become more widely appreciated, and as new methods and technologies become more accessible, they will just become mainstream.”
      Petit, Salazar & Dagron (2009)
    • 15. Alternative Attributes
      15
    • 16. Scope for Study
      16
    • 17. Example of Citizen Media use on Twitter
      17
      Source: http://twitter.com/alexgrech
    • 18. Example of Citizen Media use on Facebook
      18
      Source: Facebook
    • 19. Example of Citizen Media use on Facebook
      19
      Source: Facebook
    • 20. Harassment of Carnival goers by police
      20
      Source: TimesOfMalta.com
    • 21. Mainstream media reporting of Carnival
      21
      Source: TimesOfMalta.com
    • 22. Blogger attack on a Magistrate and a Politician
      22
      Source: DaphneCaruanaGalizia.com
    • 23. Blogger attack on Magistrate and a Politician
      23
      Source: DaphneCaruanaGalizia.com
    • 24. Blogger attack on Magistrate and a Politician
      24
      Source: DaphneCaruanaGalizia.com
    • 25. Other blogs join in…
      25
      Source: MaltaInsideOut.com
    • 26. Other blogs join in…
      26
      Source: http://www.jacquesrenezammit.com/jaccuse/
    • 27. Tabloid media reacts to blog attack
      27
      Source: MaltaToday.com
    • 28. Blogger reported by Magistrate to police
      28
      Source: TImesOfMalta.com
    • 29. Blogger keeps blogging after police interrogation
      29
      Source: DaphneCaruanaGalizia.com
    • 30. First concrete consequences of blog attack
      30
      Source: www.di-ve.com
    • 31. 31
      “Maltese youths are still digital immigrants, and in a different category from their European counterparts. However, there is a growing awareness by young people that with the Internet, virtually anyone can broadcast to audiences roughly the same size of those targeted by the traditional mass media in Malta.”
      Sant (2009)
    • 32. 32
      “Whether (traditional) media will still be (important) in the next decade is not easy to predict.
      Processes like persuasion, free speech, knowledge acquisition, democracy and citizen have now taken a new dimension and offer new challenges with the introduction of the new media. Ownership of a radio or television station or of a paper still implies power.
      However, as a result of an omnipresence of media in peoples lives, the fragmentation of the audience is bound to change how media influence the audience, and in turn, how the audience influence the media.
      This does not mean a decline in the power of the media but it implies a change in power structures and their role in a democratic society.”
      Lauri (2009)
    • 33. Example of Citizen Media use on Facebook
      33
      Source: Facebook
    • 34. Example of Citizen Media use on Facebook
      34
      Source: Facebook
    • 35. 35
      Example of Citizen Media use on Facebook
      Source: Facebook
    • 36. 36
      The journey is rooted in ethnography
      A long term involvement among the people, through a variety of methods, such that any one aspect of their lives can be properly contextualised in others.
      (Miller & Slater, 2001)
      Virtual Ethnography requires an involvement with the technologies which form part of the setting studied. The ways in which these technical settings are treated require a special approach from the ethnographer, different to the approaches used in more traditional settings
      (Hine, 2000).
      “..A commitment to engage, rather than forestall action in our mediated communities.”
      Senft, 2007
    • 37. 37
    • 38. 38
      Malta appears to be poised at a stage where citizens have found new tools that may open up possibilities for social change; but also where “the dominance of mainstream players in online media may impede effective grassroots initiatives.”
      (Saeed, S. 2009)
    • 39. 39
      Alex Grech
      alexgrech@gmail.com
      http://twitter.com/alexgrech
      Visuals:
      Albireo2006
      Alex Attard
      Alex Grech
      Aron Mifsud Bonnici
      OBS1