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Dr Gege Gatt & Alex Grech,[object Object]
Where did it begin?,[object Object]
dēmokratía,[object Object]
Public Policy,[object Object]
Public Policy,[object Object]
Public Policy,[object Object]
So what’s social media?,[object Object]
“SOCIAL MEDIA describes a new set of internet tools that enable shared community experiences, both online and in person.”,[object Object],Source:  http://walksquawk.blogs.com,[object Object]
“Social media is people having conversations online.”,[object Object]
Primary Social Media Tools,[object Object]
Who uses it?,[object Object]
Who uses social media?,[object Object],Creators,[object Object],Varying strategies for varying patterns of usage,[object Object],Critics,[object Object],Collectors,[object Object],Joiners,[object Object],Spectators,[object Object],Inactives,[object Object],Source:  Groundswell, Forrester Research, 2008.  ,[object Object]
Who uses social media?,[object Object],Publish a blog,[object Object],Publish your own web pages,[object Object],Upload video you created,[object Object],Upload audio/music you created,[object Object],Creators,[object Object],Critics,[object Object],Post ratings/reviews of products/services,[object Object],Comment on someone else’s blog,[object Object],Contribute to online forums,[object Object],Contribute to/edit articles in a wiki,[object Object],Collectors,[object Object],Use RSS feeds,[object Object],Add ‘tags’ to web pages or photos,[object Object],‘Vote’ for websites online,[object Object],Read blogs,[object Object],Watch video from other users,[object Object],Listen to podcasts,[object Object],Read online forums,[object Object],Read customer ratings/reviews,[object Object],Joiners,[object Object],Maintain profile on a social networking site,[object Object],Visit social networking sites,[object Object],Spectators,[object Object],None of the above,[object Object],Inactives,[object Object],Source:  Groundswell, Forrester Research, 2008.  ,[object Object]
Why bother?,[object Object]
Why bother?,[object Object]
1. It’s HUGE,[object Object],Source: Universal McCann Comparative Study on Social Media Trends, April 2008 ,[object Object]
1. It’s HUGE,[object Object],83% have watched movies online,[object Object],45% of teens spend time on the internet and 28% in front of TV,[object Object],Source: Universal McCann Comparative Study on Social Media Trends, April 2008 ,[object Object]
1. It’s HUGE,[object Object],73% of active online users have read a blog,[object Object],45% have started their own blog,[object Object],Source: Universal McCann Comparative Study on Social Media Trends, April 2008 ,[object Object]
1. It’s HUGE,[object Object],Source: Universal McCann Comparative Study on Social Media Trends, April 2008 ,[object Object]
1. It’s HUGE,[object Object],57%joined a social network,[object Object],Source: Universal McCann Comparative Study on Social Media Trends, April 2008 ,[object Object]
1. It’s HUGE,[object Object],53% uploaded a photo,[object Object],Source: Universal McCann Comparative Study on Social Media Trends,April2008 ,[object Object]
1. It’s HUGE,[object Object],“IN 2009, IF YOU’RE NOT ON A SOCIAL NETWORKING SITE, YOU’RE NOT ON THE INTERNET.” ,[object Object]
2. It’s TRUSTED,[object Object],78%OF PEOPLE TRUST THE RECOMMENDATIONS OF OTHER CONSUMERS.,[object Object]
2. It’s TRUSTED,[object Object],The old communication model was a MONOLOGUE.,[object Object],ADVERTISING,[object Object],14%OF PEOPLE TRUST ADVERTISING,[object Object]
2. It’s TRUSTED,[object Object]
3. It moulds perception,[object Object],32%OF PEOPLE TRUST BLOGGERS’ OPINIONS ON PRODUCTS AND SERVICES ,[object Object],Source: Universal McCann Comparative Study on Social Media Trends,April2008 ,[object Object]
3. It moulds perception,[object Object]
3. It moulds perception,[object Object]
4. It’s not going away,[object Object]
4. It’s not going away,[object Object]
4. It’s not going away,[object Object],http://tweetminster.co.uk/,[object Object]
4. It’s not going away,[object Object]
4. It’s not going away,[object Object],www.fixmystreet.com,[object Object]
5. It’s on the lobbyists’ agenda,[object Object],www.guardian.co.uk,[object Object]
5. It’s on the lobbyists’ agenda,[object Object],www.senatoronline.org.au,[object Object]
A more participatory democracy,[object Object]
The new democracy,[object Object],[object Object]
More participative public policy
Broader influence in policy outcomes
Government closer to governedIncreased political legitimacy,[object Object]
The new democracy,[object Object]
The new democracy,[object Object],?,[object Object]
The new democracy,[object Object]
What are the barriers?,[object Object]
Barriers to overcome,[object Object]
1. Language of Engagement,[object Object]
1. Language of Engagement,[object Object]
2. Technology,[object Object]
3. Bureaucracy,[object Object]
4. ICT Skills & Training,[object Object],Is your team comfortable with dabbling with social technologies without panicking about: protocols, security, copy-writing, policy and more??,[object Object]
5. Digital Divide,[object Object],DAI,[object Object],[object Object]
Affordability
Knowledge
Quality
Usagehttp://wireless.ictp.it/simulator/,[object Object]
6. Political Regimes,[object Object]
7. Perception = fluff,[object Object]
Making it happen,[object Object]
Five-Step Planning Process,[object Object],1,[object Object],2,[object Object],3,[object Object],4,[object Object],5,[object Object]
1. People,[object Object]
1. People,[object Object],Who are the influencers?,[object Object],WOMMA, 2009 – Influencer handbook,[object Object]
1. People,[object Object],Get ready to engage with C3,[object Object],“Collaborative creative class“ ,[object Object]
1. People,[object Object]
1. People,[object Object],Ambassador 3,[object Object],Ambassador 1,[object Object],Ambassador 2,[object Object],Consider engaging brand AMBASSADORS,[object Object]
2. Objectives,[object Object]
3. Strategy,[object Object]
3. Strategy,[object Object],It’s about CURATING CONVERSATIONS,[object Object]
3. Strategy,[object Object],Governments can put social media to strategic use,[object Object]
4. Technology,[object Object],Decision-makers cannot make informed choices about the use of social media until they or their staffs have personally had experience with this technology,[object Object]

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Open Government and Social Media

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Editor's Notes

  1. Gege
  2. GegeThis presentation is about 3 points:Change in GovernanceChange in TechnologyNew rules of engagement