Deck of slides that underpinned a talk I gave on Open Government and Social Media to COMNET (Commonwealth Network of Information Technology for Development)

1. Dr Gege Gatt & Alex Grech

2. Where did it begin?

3. dēmokratía

4. Public Policy

5. Public Policy

6. Public Policy

7. So what’s social media?

8. “SOCIAL MEDIA describes a new set of internet tools that enable shared community experiences, both online and in person.” Source: http://walksquawk.blogs.com

9. “Social media is people having conversations online.”

10. Primary Social Media Tools

11. Who uses it?

12. Who uses social media? Creators Varying strategies for varying patterns of usage Critics Collectors Joiners Spectators Inactives Source: Groundswell, Forrester Research, 2008.

13. Who uses social media? Publish a blog Publish your own web pages Upload video you created Upload audio/music you created Creators Critics Post ratings/reviews of products/services Comment on someone else’s blog Contribute to online forums Contribute to/edit articles in a wiki Collectors Use RSS feeds Add ‘tags’ to web pages or photos ‘Vote’ for websites online Read blogs Watch video from other users Listen to podcasts Read online forums Read customer ratings/reviews Joiners Maintain profile on a social networking site Visit social networking sites Spectators None of the above Inactives Source: Groundswell, Forrester Research, 2008.

14. Why bother?

15. Why bother?

16. 1. It’s HUGE Source: Universal McCann Comparative Study on Social Media Trends, April 2008

17. 1. It’s HUGE 83% have watched movies online 45% of teens spend time on the internet and 28% in front of TV Source: Universal McCann Comparative Study on Social Media Trends, April 2008

18. 1. It’s HUGE 73% of active online users have read a blog 45% have started their own blog Source: Universal McCann Comparative Study on Social Media Trends, April 2008

19. 1. It’s HUGE Source: Universal McCann Comparative Study on Social Media Trends, April 2008

20. 1. It’s HUGE 57%joined a social network Source: Universal McCann Comparative Study on Social Media Trends, April 2008

21. 1. It’s HUGE 53% uploaded a photo Source: Universal McCann Comparative Study on Social Media Trends,April2008

22. 1. It’s HUGE “IN 2009, IF YOU’RE NOT ON A SOCIAL NETWORKING SITE, YOU’RE NOT ON THE INTERNET.”

23. 2. It’s TRUSTED 78%OF PEOPLE TRUST THE RECOMMENDATIONS OF OTHER CONSUMERS.

24. 2. It’s TRUSTED The old communication model was a MONOLOGUE. ADVERTISING 14%OF PEOPLE TRUST ADVERTISING

25. 2. It’s TRUSTED

26. 3. It moulds perception 32%OF PEOPLE TRUST BLOGGERS’ OPINIONS ON PRODUCTS AND SERVICES Source: Universal McCann Comparative Study on Social Media Trends,April2008

27. 3. It moulds perception

28. 3. It moulds perception

29. 4. It’s not going away

30. 4. It’s not going away

31. 4. It’s not going away http://tweetminster.co.uk/

32. 4. It’s not going away

33. 4. It’s not going away www.fixmystreet.com

34. 5. It’s on the lobbyists’ agenda www.guardian.co.uk

35. 5. It’s on the lobbyists’ agenda www.senatoronline.org.au

36. A more participatory democracy

38. More participative public policy

39. Broader influence in policy outcomes

40. Government closer to governedIncreased political legitimacy

41. The new democracy

42. The new democracy ?

43. The new democracy

44. What are the barriers?

45. Barriers to overcome

46. 1. Language of Engagement

47. 1. Language of Engagement

48. 2. Technology

49. 3. Bureaucracy

50. 4. ICT Skills & Training Is your team comfortable with dabbling with social technologies without panicking about: protocols, security, copy-writing, policy and more??

52. Affordability

53. Knowledge

54. Quality

55. Usagehttp://wireless.ictp.it/simulator/

56. 6. Political Regimes

57. 7. Perception = fluff

58. Making it happen

59. Five-Step Planning Process 1 2 3 4 5

60. 1. People

61. 1. People Who are the influencers? WOMMA, 2009 – Influencer handbook

62. 1. People Get ready to engage with C3 “Collaborative creative class“

63. 1. People

64. 1. People Ambassador 3 Ambassador 1 Ambassador 2 Consider engaging brand AMBASSADORS

65. 2. Objectives

66. 3. Strategy

67. 3. Strategy It’s about CURATING CONVERSATIONS

68. 3. Strategy Governments can put social media to strategic use

69. 4. Technology Decision-makers cannot make informed choices about the use of social media until they or their staffs have personally had experience with this technology

70. 5. Metrics Everything can be measured.. But measure the right stuff!

71. 5. Metrics

72. End thoughts

73. Social media…

74. This is the new way of the world

75. Governments will benefit by adopting progressive new approaches to social media and the indirect, intimate influence it has on various publics..

76. Gege Gatt gege.gatt@icon.com.mt Alex Grech alex.grech@strategyworks.net http://twitter.com/alexgrech