Open Government and Social Media

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  • + alexgrech Alex Grech 1 month ago
    Hi Erika, will definitely fix the citation should it make another deck of slides. Many thanks. Alex
  • + blockwork blockwork 1 month ago
    Hi Alex -
    Very nice presentation! Thanks for citing my definition of social media on slide 8. I’d like to correct the citation link, for future reference - technologyintranslation.blockwork.org

    Erika
  • + jamadrid EduTechNia 501 c 3 Nonprofit 5 months ago
    Extremely valuable. I must follow your advice to be big. Great job!
  • + zanzompa zanzompa 5 months ago
    A really great slide sir...
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Notes on slide 1

Gege

GegeThis presentation is about 3 points:Change in GovernanceChange in TechnologyNew rules of engagement

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Open Government and Social Media - Presentation Transcript

  1. Dr Gege Gatt & Alex Grech
  2. Where did it begin?
  3. dēmokratía
  4. Public Policy
  5. Public Policy
  6. Public Policy
  7. So what’s social media?
  8. “SOCIAL MEDIA describes a new set of internet tools that enable shared community experiences, both online and in person.”
    Source: http://walksquawk.blogs.com
  9. “Social media is people having conversations online.”
  10. Primary Social Media Tools
  11. Who uses it?
  12. Who uses social media?
    Creators
    Varying strategies for varying patterns of usage
    Critics
    Collectors
    Joiners
    Spectators
    Inactives
    Source: Groundswell, Forrester Research, 2008.
  13. Who uses social media?
    Publish a blog
    Publish your own web pages
    Upload video you created
    Upload audio/music you created
    Creators
    Critics
    Post ratings/reviews of products/services
    Comment on someone else’s blog
    Contribute to online forums
    Contribute to/edit articles in a wiki
    Collectors
    Use RSS feeds
    Add ‘tags’ to web pages or photos
    ‘Vote’ for websites online
    Read blogs
    Watch video from other users
    Listen to podcasts
    Read online forums
    Read customer ratings/reviews
    Joiners
    Maintain profile on a social networking site
    Visit social networking sites
    Spectators
    None of the above
    Inactives
    Source: Groundswell, Forrester Research, 2008.
  14. Why bother?
  15. Why bother?
  16. 1. It’s HUGE
    Source: Universal McCann Comparative Study on Social Media Trends, April 2008
  17. 1. It’s HUGE
    83% have watched movies online
    45% of teens spend time on the internet and 28% in front of TV
    Source: Universal McCann Comparative Study on Social Media Trends, April 2008
  18. 1. It’s HUGE
    73% of active online users have read a blog
    45% have started their own blog
    Source: Universal McCann Comparative Study on Social Media Trends, April 2008
  19. 1. It’s HUGE
    Source: Universal McCann Comparative Study on Social Media Trends, April 2008
  20. 1. It’s HUGE
    57%joined a social network
    Source: Universal McCann Comparative Study on Social Media Trends, April 2008
  21. 1. It’s HUGE
    53% uploaded a photo
    Source: Universal McCann Comparative Study on Social Media Trends,April2008
  22. 1. It’s HUGE
    “IN 2009, IF YOU’RE NOT ON A SOCIAL NETWORKING SITE, YOU’RE NOT ON THE INTERNET.”
  23. 2. It’s TRUSTED
    78%OF PEOPLE TRUST THE RECOMMENDATIONS OF OTHER CONSUMERS.
  24. 2. It’s TRUSTED
    The old communication model was a MONOLOGUE.
    ADVERTISING
    14%OF PEOPLE TRUST ADVERTISING
  25. 2. It’s TRUSTED
  26. 3. It moulds perception
    32%OF PEOPLE TRUST BLOGGERS’ OPINIONS ON PRODUCTS AND SERVICES
    Source: Universal McCann Comparative Study on Social Media Trends,April2008
  27. 3. It moulds perception
  28. 3. It moulds perception
  29. 4. It’s not going away
  30. 4. It’s not going away
  31. 4. It’s not going away
    http://tweetminster.co.uk/
  32. 4. It’s not going away
  33. 4. It’s not going away
    www.fixmystreet.com
  34. 5. It’s on the lobbyists’ agenda
    www.guardian.co.uk
  35. 5. It’s on the lobbyists’ agenda
    www.senatoronline.org.au
  36. A more participatory democracy
  37. The new democracy
    • More accessible process
    • More participative public policy
    • Broader influence in policy outcomes
    • Government closer to governed
    Increased political legitimacy
  38. The new democracy
  39. The new democracy
    ?
  40. The new democracy
  41. What are the barriers?
  42. Barriers to overcome
  43. 1. Language of Engagement
  44. 1. Language of Engagement
  45. 2. Technology
  46. 3. Bureaucracy
  47. 4. ICT Skills & Training
    Is your team comfortable with dabbling with social technologies without panicking about: protocols, security, copy-writing, policy and more??
  48. 5. Digital Divide
    DAI
    • Infrastructure
    • Affordability
    • Knowledge
    • Quality
    • Usage
    http://wireless.ictp.it/simulator/
  49. 6. Political Regimes
  50. 7. Perception = fluff
  51. Making it happen
  52. Five-Step Planning Process
    1
    2
    3
    4
    5
  53. 1. People
  54. 1. People
    Who are the influencers?
    WOMMA, 2009 – Influencer handbook
  55. 1. People
    Get ready to engage with C3
    “Collaborative creative class“
  56. 1. People
  57. 1. People
    Ambassador 3
    Ambassador 1
    Ambassador 2
    Consider engaging brand AMBASSADORS
  58. 2. Objectives
  59. 3. Strategy
  60. 3. Strategy
    It’s about CURATING CONVERSATIONS
  61. 3. Strategy
    Governments can put social media to strategic use
  62. 4. Technology
    Decision-makers cannot make informed choices about the use of social media until they or their staffs have personally had experience with this technology
  63. 5. Metrics
    Everything can be measured.. But measure the right stuff!
  64. 5. Metrics
  65. End thoughts
  66. Social media…
  67. This is the new way of the world
  68. Governments will benefit by adopting progressive new approaches to social media and the indirect, intimate influence it has on various publics..
  69. Gege Gatt
    gege.gatt@icon.com.mt
    Alex Grech
    alex.grech@strategyworks.net
    http://twitter.com/alexgrech

+ Alex GrechAlex Grech, 5 months ago

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