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We believe open annotation is a unique new capability that has the potential to radically transform the way we engage with scientific content across the web. Not only annotations are central in the realization of the web of documents by facilitating the formalization and discovery of relations across papers. Most importantly, annotations, we argue, are central in the empowerment of communities of practices by making content based conversations possible. In addition, the activity arising from such content based exploration allows for the definition of a novel alternative metric. As the annotation is specific to a part of the text, it allows for granular analysis of the paper; such metric tells us not just the number of tweets or LIKEs for a given document. It also allows us to identify the topics that are arising interest and how are these being discussed. The contribution is therefore twofold; on the one hand NanoTweets are a type of community based annotation, on the other, hand, NanoTweets are also delivering a granular metric rooted within the content of the document -simplifying content based business intelligence.