Case #1 . Sportswear internet shop Keyword #1 frequency : ~5000 per month SERP position: 5-6 CTR without rich snippet: ~ 5 % CTR with rich snippet (reviews + photo): ~ 9 % Keyword #2 frequency : ~600 per month SERP position: 2 CTR without/with rich snippet: ~12% / ~14%
Case # 2. Entertainment blog Each second post includes funny video. After adding rich snippet for video traffic from Google grows more then 1.5 times.
Yesterday We used Drupal 6 and hard theming (per node types) for creating reach snippets markup. Different node-type.tpl.php with markup for every field. Today We are using Drupal 7 with modules RDF Extensions and Google Rich Snippets (for images markup). But sometimes we need to write some code (for breadcrumbs) . How To Add It To Drupal Site?