Softline 2008 16 years of successful business in IT market! Igor Borovikov CEO Softline [email_address] February 200 9, Moscow
Table of contents
Main business principles, mission
Totals of 2008. Company’s portrait
Softline’s strategic goals till 201 2
Main business principles
Maintaining leadership in all lines of our business. Whatever we do, we strive to do it better than our competition and be a leader, not a follower.
Energy and innovations
Softline – is a dynamic and innovative company. It is impossible to work in the IT market without innovations. Maximum financial investments in R&D.
Reliability, stability and honesty
Trusted partnerships with our customers, vendors and employees.
IT-market is the market with long term relationships.
Aggressive market position.
… Softline helps their customers build and support a reliable IT-infrastructure, by choosing and licensing the software they need, its upgrading, replacement and full range of services - training, technical support, consulting in all brunches…
Softline main competitive advantages
A leading software reselling company in Russia and CIS - software licensing, training, technical support, and consulting .
Strict market position . Softline offers software and different support services for its efficient use .
Softline – a strong and solid brand . 16 years in the market ! Softline is renowned by its vendors and customers .
Training, technical support, consulting in all brunches. Full range of additional services
Excellent regional coverage throughout Russia and CIS (among other IT companies).
A dynamic company , with innovative approach to business development .
Softline business group – main business directions
Software licensing and sales is our main business . Also we offer full range of additional services for effective software usage : IT-specialist training , technical and legal support , consulting services and such like .
Softline - famous brands
Regional presence growth- countries, cities
Softline – large international IT company
Softline is a large IT company, it maks different IT projects in the fields of software licensing, training and technical support throughout Russia and CIS.
Softline has clear development strategy and results of 16 year activity prove its correctness.
Softline 2008. Company’s portrait
A leading software reselling company in Russia and CIS
Turnover $ 364 M in 200 8 FY
Excellent regional coverage throughout Russia and CIS with full-own brunches : 13 countries 50 cities in 200 8 FY
Full range of services –licensing the software, training, technical support, consulting in all brunches
Over 1300 employees
Approximately 25-35% of market share
(standard software, without OEM, ERP)
Softline 2008. Main enhancing growth
Over 25 % of revenue growth per year in situation of economic depression !
$ 364М in 2008
$292 М in 2007
Four times of turnover growth in last 3 years and more than 12 times in last 5 years
Growth of regional presence
10 countries , 32 cities by the end of 2007
13 countries , 48 cities by the end of 2008
16 countries , 53 cities by the end of 2009!
Strong management team on all levels !
Right stratagy – guaranteed result !
High results of business development prove our right strategy
2009 -2012 Intensively and Extensively:
Marketing research in non-CIS states ( Asia, Arabic countries, South America ). Softline presence in more then 30 contries by 2012.
Transfer of company experience to new branches: technology, competences
Extending and strengthening of client database, maximum coverage of potential clients
Priority markets : Organs of government, Education, Medicine, Global clients of International level and Region level, Large and medium corporative business, Medium and small business end users and very small companies (1 - 10 PC).
Start IPO by 2012
Softline strategic goals till 2012
Be #1 company in the market of software licensing, educating and consulting services.
Building a large international company
Extending our leadership into other geographic markets, both intensively and extensively
7 2 cities by 2012
30-35 countries by 2012
Leading position in 5 lines in each market
Softline strategic goals till 2012
2009 – $ 420М
2010 - $580 М
2011 - $ 800М
2012 - $ 1200М
50% of the market share for core business
Growth of service part of business , over 60% of margin
Internet business and services – very important area of our activity and we aim to be the leader of the market segment!
Our goal – creating useful and correct business.
Softline. Turnover growth 2001…2012 , $M
Software licensing – main Softline business Software licensing and sales is our main business Software licenses are important and valuable non-material assets of any company Assets management requires professional work. Software licensing and sales
Our customers – leaders of russian and international economy
Softline sale structure
Our partners – market leaders
Microsoft – Softline key partner
50 % of Softline turnover is related to Microsoft
The highest Softline statuses in cooperation with Microsoft
Microsoft Large Account Reseller – for working with enterprise business.
Microsoft Gold Certified Partner – the highest level of technology competence.
Exclusive partner in Microsoft IT Academy program Microsoft IT Academy
5 0% - sale to large clients , 5 0% - small and medium business
Microsoft key product upgrading (Office, Vista)– guarantee of successful business growth in 2009
TOP 20 Vendors (Over 3000 suppliers)
Softline is the best or one of the TOP 3 partners for key vendors in its core business during the last 3 years.
Softline competence centers There are 5 competence centers in Softline High quality specialists are ready to offer full range of services – from IT audit to creating and supporting complex information security system, application delivery, projecting technology and etc.
« Axoft »: company portrait
Work with software resellers over 8 years
Since 1999 – Softline Distribution department
Since 2004 – independent Axoft company
Over 1000 vendors
Over 50 distributor statuses
Partner net – over 5500 companies
Full presence coverage in Russia – 33 active offices
11 offices in CIS countries
Education Partner Center
Special project – Software delivery to Retail chain
Turnover in 2008 FY – $ 93,7 M
Why Axoft ?
Reach experience and high quality
Leading positions in software distribution market
Broad publicity and vendors trusting
Extremely high recourses abilities
Constant business growth
The largest office net
Large state of experience professionals
Partner service system
Software on-line store Allsoft.ru
Allsoft.ru ( http://allsoft.ru ) – leading on-line software store in Runet .
Start of the project – 2004 , April
Allsoft.ru Partner net includes 7000 sites
Branches in Ukraine , Byelorussia , Kazakhstan , Uzbekistan
Over 20 ways of payment
Courier delivery throughout Russia
Software products both from well-known companies – developers of popular products and independent software from small companies and private developers
Edu.Allsoft.ru project offers software with 90% discount for education establishments
Softline. IT education Softline Education Center - № 1, in 15 countries , 30 cities Softline Education Center - № 1 according to the number of authorization from vendors 6 testing center (MOS, Prometric, Certiport, RedHat, Kaspersky, dr.Web) over 60 certified trainers over 200 certified courses all kinds of remote education SoftlineEducational Initiative Academy Alliance: Net of 200 Microsoft Academy Net of 19 Softline Academy Youth contest «IT-Academy» - organizing and holding Softline recruitment department offers best students to customers. Information Portal www.it-academy.ru
Softline. Consulting Softline Solutions does consulting services in SAP solutions for small and medium business and Microsoft Dynamics CRM. Softline Consulting Services does full range of services in creating, complex analysis, development and technical support of IT system, and license management of enterprise clients. Softline Employment – offers staff consulting services , personnel selection , testing and training of IT-specialists .
Softline. Additional services Technical support center does wide range of services , from technical software support to full cycle of IT infrastructure building & IT outsourcing . Softline Legal Support - does services in the field of legal support in software management .
Softline. Internet projects
Softline. Venture investing
Softline Venture Partners :
venture investing into software developers
average sum of investing $500K-$1M
venture fond - $20М
The main criteria for investing project :
team of professional developers
unique idea or product
positional commerce value of a product
payback period 1-3 years
Softline marketing – base of business development Softline subscribers database Marketing in Softline is base for business . Softline leading company from the marketing point of view in It market , it possesses full range of marketing tools both for off-line and on-line market communication.
Softline - Direct catologue. Unique marketing tool
Over 800 000 copies annually
Russia – 600 000 copies .
Byelorussia – 4 0 000 copies .
Ukraine – 2 5 000 copies .
Kazakhstan – 45 000 copies .
Turkey – 25 000 copies .
Venezuela – 25 000 copies .
Iran – 25 000 copies .
Vietnam – 25 000 copies .
In Russia – monthly, in other regions - quarterly
Stories of success
Review , interview
Free for subscribers
5 reasons why Softline Softline – authorized partner of the largest international vendors We have the highest partner statuses of leading vendors of IT solutions ( Microsoft, Oracle, Autodesk, IBM, SAP, Symantec, Citrix, Adobe and etc ).
Reliability and professionalism
16 years on the market, turnover $ 364 Mio in в 2008 FY., over 1300 employees , the largest software assortiment (over 3000 vendors).
Consulting and education
Softline company offers its clients all range of services for software implementation , eser training , technical support and legal backing . Softline Education center takes leading position on IT education market.
Leading Russian and foreign companies work with Softline
1 2 3 4 5
Softline is always next to you
There are Softline branches in 53 Russian cities , CIS countries and foreign countries .
Welcome to Softline World !
Igor Borovikov CEO Softline [email_address] February 2009, Moscow