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  • 1. Softline 2008 16 years of successful business in IT market! Igor Borovikov CEO Softline [email_address] February 200 9, Moscow
  • 2. Table of contents
    • Main business principles, mission
    • Totals of 2008. Company’s portrait
    • Softline’s strategic goals till 201 2
    • Business structure
    • Marketing
    • Q&A
  • 3. Main business principles
    • Leadership
      • Maintaining leadership in all lines of our business. Whatever we do, we strive to do it better than our competition and be a leader, not a follower.
    • Energy and innovations
      • Softline – is a dynamic and innovative company. It is impossible to work in the IT market without innovations. Maximum financial investments in R&D.
    • Reliability, stability and honesty
    • Trusted partnerships with our customers, vendors and employees.
    • IT-market is the market with long term relationships.
    • Marketing
      • Aggressive market position.
      • Customer-oriented.
  • 4. Softline’s Mission
    • … Softline helps their customers build and support a reliable IT-infrastructure, by choosing and licensing the software they need, its upgrading, replacement and full range of services - training, technical support, consulting in all brunches…
  • 5. Softline main competitive advantages
    • A leading software reselling company in Russia and CIS - software licensing, training, technical support, and consulting .
    • Strict market position . Softline offers software and different support services for its efficient use .
    • Softline – a strong and solid brand . 16 years in the market ! Softline is renowned by its vendors and customers .
    • Training, technical support, consulting in all brunches. Full range of additional services
    • Excellent regional coverage throughout Russia and CIS (among other IT companies).
    • A dynamic company , with innovative approach to business development .
  • 6. Softline business group – main business directions
    • Software licensing and sales is our main business . Also we offer full range of additional services for effective software usage : IT-specialist training , technical and legal support , consulting services and such like .
  • 7. Softline - famous brands
  • 8. Softline branches
  • 9. Regional presence growth- countries, cities
  • 10. Softline – large international IT company
    • Softline is a large IT company, it maks different IT projects in the fields of software licensing, training and technical support throughout Russia and CIS.
    • Softline has clear development strategy and results of 16 year activity prove its correctness.
  • 11. Softline 2008. Company’s portrait
    • A leading software reselling company in Russia and CIS
    • Turnover $ 364 M in 200 8 FY
    • Excellent regional coverage throughout Russia and CIS with full-own brunches : 13 countries 50 cities in 200 8 FY
    • Full range of services –licensing the software, training, technical support, consulting in all brunches
    • Over 1300 employees
    • Approximately 25-35% of market share
    • (standard software, without OEM, ERP)
  • 12. Softline 2008. Main enhancing growth
    • Over 25 % of revenue growth per year in situation of economic depression !
    • $ 364М in 2008
    • $292 М in 2007
    • Four times of turnover growth in last 3 years and more than 12 times in last 5 years
    • Growth of regional presence
    • 10 countries , 32 cities by the end of 2007
    • 13 countries , 48 cities by the end of 2008
    • 16 countries , 53 cities by the end of 2009!
    • Strong management team on all levels !
  • 13. Right stratagy – guaranteed result !
    • High results of business development prove our right strategy
    • 2009 -2012 Intensively and Extensively:
    • Marketing research in non-CIS states ( Asia, Arabic countries, South America ). Softline presence in more then 30 contries by 2012.
    • Transfer of company experience to new branches: technology, competences
    • Extending and strengthening of client database, maximum coverage of potential clients
    • Priority markets : Organs of government, Education, Medicine, Global clients of International level and Region level, Large and medium corporative business, Medium and small business end users and very small companies (1 - 10 PC).
    • Start IPO by 2012
  • 14. Softline strategic goals till 2012
    • Be #1 company in the market of software licensing, educating and consulting services.
    • Building a large international company
    • Extending our leadership into other geographic markets, both intensively and extensively
    • 7 2 cities by 2012
    • 30-35 countries by 2012
    • Leading position in 5 lines in each market
  • 15. Softline strategic goals till 2012
    • Turnover
    • 2009 – $ 420М
    • 2010 - $580 М
    • 2011 - $ 800М
    • 2012 - $ 1200М
    • 50% of the market share for core business
    • Growth of service part of business , over 60% of margin
    • Internet business and services – very important area of our activity and we aim to be the leader of the market segment!
    • Our goal – creating useful and correct business.
  • 16. Softline. Turnover growth 2001…2012 , $M
  • 17. Software licensing – main Softline business Software licensing and sales is our main business Software licenses are important and valuable non-material assets of any company Assets management requires professional work. Software licensing and sales
  • 18. Our customers – leaders of russian and international economy
  • 19. Softline sale structure
  • 20. Our partners – market leaders
  • 21. Microsoft – Softline key partner
    • 50 % of Softline turnover is related to Microsoft
    • The highest Softline statuses in cooperation with Microsoft
      • Microsoft Large Account Reseller – for working with enterprise business.
      • Microsoft Gold Certified Partner – the highest level of technology competence.
      • Exclusive partner in Microsoft IT Academy program Microsoft IT Academy
    • 5 0% - sale to large clients , 5 0% - small and medium business
    • Microsoft key product upgrading (Office, Vista)– guarantee of successful business growth in 2009
  • 22. TOP 20 Vendors (Over 3000 suppliers)
    • Softline is the best or one of the TOP 3 partners for key vendors in its core business during the last 3 years.
    • Microsoft
    • Citrix
    • Autodesk
    • Adobe
    • IBM
    • Symantec
    • Kaspersky Lab.
    • Oracle
    • Trend Micro
    • CA
    • ABBYY
    • SAP
    • Corel
    • McAfee
    • Novell
    • ESET
    • Promt
    • VMware
    • Embarcadero (Borland)
    • Intel
  • 23. Softline competence centers There are 5 competence centers in Softline High quality specialists are ready to offer full range of services – from IT audit to creating and supporting complex information security system, application delivery, projecting technology and etc.
  • 24. « Axoft »: company portrait
    • Work with software resellers over 8 years
    • Since 1999 – Softline Distribution department
    • Since 2004 – independent Axoft company
    • Over 1000 vendors
    • Over 50 distributor statuses
    • Partner net – over 5500 companies
    • Full presence coverage in Russia – 33 active offices
    • 11 offices in CIS countries
    • Education Partner Center
    • Special project – Software delivery to Retail chain
    • Turnover in 2008 FY – $ 93,7 M
  • 25. Why Axoft ?
    • Reach experience and high quality
    • Leading positions in software distribution market
    • Broad publicity and vendors trusting
    • Extremely high recourses abilities
    • Constant business growth
    • The largest office net
    • Large state of experience professionals
    • Partner service system
    • Authorized education
    • Consulting
    • Proactive management
  • 26. Software on-line store Allsoft.ru
    • Allsoft.ru ( http://allsoft.ru ) – leading on-line software store in Runet .
    • Start of the project – 2004 , April
    • Allsoft.ru Partner net includes 7000 sites
    • Branches in Ukraine , Byelorussia , Kazakhstan , Uzbekistan
    • Over 20 ways of payment
    • Courier delivery throughout Russia
    • Software products both from well-known companies – developers of popular products and independent software from small companies and private developers
    • Edu.Allsoft.ru project offers software with 90% discount for education establishments
  • 27. Softline. IT education Softline Education Center - № 1, in 15 countries , 30 cities Softline Education Center - № 1 according to the number of authorization from vendors 6 testing center (MOS, Prometric, Certiport, RedHat, Kaspersky, dr.Web) over 60 certified trainers over 200 certified courses all kinds of remote education SoftlineEducational Initiative Academy Alliance: Net of 200 Microsoft Academy Net of 19 Softline Academy Youth contest «IT-Academy» - organizing and holding Softline recruitment department offers best students to customers. Information Portal www.it-academy.ru
  • 28. Softline. Consulting Softline Solutions does consulting services in SAP solutions for small and medium business and Microsoft Dynamics CRM. Softline Consulting Services does full range of services in creating, complex analysis, development and technical support of IT system, and license management of enterprise clients. Softline Employment – offers staff consulting services , personnel selection , testing and training of IT-specialists .
  • 29. Softline. Additional services Technical support center does wide range of services , from technical software support to full cycle of IT infrastructure building & IT outsourcing . Softline Legal Support - does services in the field of legal support in software management .
  • 30. Softline. Internet projects
  • 31. Softline. Venture investing
    • Softline Venture Partners :
    • venture investing into software developers
    • average sum of investing $500K-$1M
    • venture fond - $20М
    • The main criteria for investing project :
    • team of professional developers
    • unique idea or product
    • positional commerce value of a product
    • payback period 1-3 years
  • 32. Softline marketing – base of business development Softline subscribers database Marketing in Softline is base for business . Softline leading company from the marketing point of view in It market , it possesses full range of marketing tools both for off-line and on-line market communication.
  • 33. Softline - Direct catologue. Unique marketing tool
    • Over 800 000 copies annually
      • Russia – 600 000 copies .
      • Byelorussia – 4 0 000 copies .
      • Ukraine – 2 5 000 copies .
      • Kazakhstan – 45 000 copies .
      • Turkey – 25 000 copies .
      • Venezuela – 25 000 copies .
      • Iran – 25 000 copies .
      • Vietnam – 25 000 copies .
    • Personal delivery
    • In Russia – monthly, in other regions - quarterly
    • Catalogue structure
      • Software information
      • Stories of success
      • Review , interview
    • Free for subscribers
  • 34. 5 reasons why Softline Softline – authorized partner of the largest international vendors We have the highest partner statuses of leading vendors of IT solutions ( Microsoft, Oracle, Autodesk, IBM, SAP, Symantec, Citrix, Adobe and etc ).
    • Reliability and professionalism
    • 16 years on the market, turnover $ 364 Mio in в 2008 FY., over 1300 employees , the largest software assortiment (over 3000 vendors).
    • Consulting and education
    • Softline company offers its clients all range of services for software implementation , eser training , technical support and legal backing . Softline Education center takes leading position on IT education market.
    • Our clients
    • Leading Russian and foreign companies work with Softline
    1 2 3 4 5
    • Softline is always next to you
    • There are Softline branches in 53 Russian cities , CIS countries and foreign countries .
  • 35. Welcome to Softline World !
    • Questions 
    Igor Borovikov CEO Softline [email_address] February 2009, Moscow