Qualcomm делает завтрашний день сегодняшнм
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Qualcomm делает завтрашний день сегодняшнм

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Презентация 4 июня 2014 года в Париже

Презентация 4 июня 2014 года в Париже

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Qualcomm делает завтрашний день сегодняшнм Presentation Transcript

  • 1. 1 INTRODUCTION Roberto Di Pietro Vice President, Business Development Qualcomm Europe, Inc.
  • 2. 2 ©2013-2014 Qualcomm Technologies, Inc. and/or its affiliated companies. All rights reserved. Qualcomm® Snapdragon™ 805 Introduction Raj Talluri Senior Vice President, Product Management Qualcomm Technologies, Inc. Qualcomm Snapdragon is a product of Qualcomm Technologies, Inc.
  • 3. 3 Snapdragon processors The heart of the latest devices, from entry level to high-end 85+manufacturers shipping with Snapdragon 1,350+devices announced or commercially available *Includes Qualcomm reference design 525+designs in development
  • 4. 4 Snapdragon 805 raises expectations on all screens 4K Ultra HD offers far better visual experience than 1080p SD (640x480) 1080p Full HD (1920x1080) 4K Ultra HD (3840x2160)
  • 5. 5 Full 4K will raise the bar of visual experiences on mobile Larger workspace Watch theater quality movies and live sports on the go Play immersive games on your mobile devices Enjoy vivid images, more realistic colors and sharper text Stream family photos and movies to your Ultra HD TV
  • 6. 6 Content generation More than 1 billion smartphone with camera resolution ≥ 8MP in 2017 Mobile is becoming the driving force behind the rise of 4K The biggest generator of 4K content could be in your pocket already *Source: Gartner Mar. ’13., Strategy Analytics Mar. ‘14 Mass adoption Smartphone installed base surpassed 1 billion in 2012 and is expected to reach 3.7 billion in 2017 Affordability More affordable than other CE devices with much more functionalities Short replacement cycle 2-3 year upgrade cycles of smartphones versus 5 years for PCs and 8-10 years for TVs Sources: Strategy Analytics 2014 and Gartner, Mar. ’13
  • 7. 7 Mobile is ready for 4K with its fast pace of innovation WXGA (1366x768) QXGA (2048x1536) WQXGA (2560x1440) 4K Ultra HD (3840x2160) Increased display resolution 4K display on mobile devices in 2014 Display Output resolution increase Increased camera resolution More mobile devices capable of capturing 4K 0 200 400 600 800 1000 1200 2012 2013 2014 2015 2016 2017 MillionsofUnits Source: Strategy Analytics, Wireless Smartphone Strategies Smartphone unit forecast with camera resolution ≥ 8MP Camera Input resolution increase SoC
  • 8. 8 Enabling technologies for 4K are here today Efficient video compression High speed networks System on Chip (SoC) performance Advanced display technology HEVC reproduces the same image quality up to half the video bit rate of H.264 Faster networks, including 802.11n, 802.11ac, HSPA+, LTE, LTE Broadcast and LTE Advanced Efficiently process 4 times as many pixels in the same amount of time New innovations to enable similar power profile to today’s 1080p & Quad HD panels 1080p 4K 4x more pixels
  • 9. 9 Snapdragon 805 supports the full 4K mobile experience The first commercially available mobile processor to support the full 4K mobile experience • Dual ISPs at 1.2 Gigapixel per second • 4K display & UI • Gaming at 4K with Qualcomm® Adreno™ 420 GPU • Hollywood Quality Video™ advanced video post processing • 4K HEVC (H.265) hardware video decode • 2x64-bit POP memory designed for fast, seamless multitasking Optional slide st Qualcomm Adreno and Hollywood Quality Video are products of Qualcomm Technologies, Inc.
  • 10. 10 For more information on Qualcomm, visit us at: www.qualcomm.com & www.qualcomm.com/blog ©2013 - 2014 Qualcomm Incorporated and/or its subsidiaries. Qualcomm, Snapdragon and Adreno, are trademarks of Qualcomm Incorporated, registered in the United States and pother countries. Qualcmom RF360 is a trademark of Qualcomm Incorporated. All Qualcomm Incorporated trademarks are used with permission. Other products and brand names may be trademarks or registered trademarks of their respective owners. References in this presentation to “Qualcomm” may mean Qualcomm Incorporated, Qualcomm Technologies, Inc., and/or other subsidiaries or business units within the Qualcomm corporate structure, as applicable. Qualcomm Incorporated includes Qualcomm’s licensing business, QTL, and the vast majority of its patent portfolio. Qualcomm Technologies, Inc., a wholly-owned subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, substantially all of Qualcomm’s engineering, research and development functions, and substantially all of its product and services businesses, including its semiconductor business, QCT. Thank you Follow us on:
  • 11. 11 4G by Qualcomm: Pushing wireless boundaries Laurent Fournier Sr Director Qualcomm Europe, Inc.
  • 12. 12 So you think you know everything about 4G?  But did you know 4G adoption is growing 4X compared to 3G?  Did you know it was only the beginning, and that we’ll soon reach 300mps?  Did you know that LTE could broadcast?  Did you know that 4G devices need 2 - 3 times the number of RF bands as 3G? 4G is not a check-box technology. There is more to come with '4G+', LTE Broadcast etc
  • 13. 13 Richer Content and New Usages Global Traffic More Devices 4KGaming Data & Performance Demand Increase Why 4G? Qualcomm Snapdragon and Qualcomm Gobi are products of Qualcomm Technologies, Inc.
  • 14. 14 4G technology trends
  • 15. 15 LTE growth 0 40 80 120 160 0 1 2 3 4 Connections(millions) Time since launch (years) UMTS LTE 0 20 40 60 80 100 0 1 2 3 4 5 6 Connections(millions) Time since launch (years) UMTS LTE ~4x the subs in first 4 years 100M subs in ~half the time Source: GSMA intelligence (Nov. 2013), connections differ from subscribers in that each subscriber can have multiple connections UMTS LTE/3G multimode UMTS LTE/3G multimode
  • 16. 16 Multimode 3G/LTE is the foundation for successful LTE Designed to enable consistent broadband experience outside LTE coverage Designed to enable ubiquitous voice services—even with VoLTE1 Designed to enable global roaming for the foreseeable future 3G (and 2G) Enables ubiquitous broadband coverage, voice services, global roaming LTE (FDD/TDD) Enables blazing fast, low-latency broadband connectivity 1Fallback to 3G/2G (CSFB) since 2012; VoLTE with SRVCC designed to enable seamless voice, but CSFB still needed for roaming LTE FDD/TDD WCDMA/HSPA+ 1X, EV-DO TD-SCDMA GSMA/EDGE Multimode Qualcomm Gobi is a product of Qualcomm Technologies, Inc. ©2014 Qualcomm Technologies, Inc. All Rights Reserved.
  • 17. 17 LTE band fragmentation increasing bands in mobile devices NumberofBandsinHandsets 0 3 6 9 12 15 18 2G Early 3G 3G Today Early 4G Multimode 4G 3G 2G 4G Multimode Major impact on radio frequency “front end” design
  • 18. 18 4G Evolution
  • 19. 19 Evolution of wireless connectivity New features, plus backwards compatibility raises the bar REL-7/8 REL-9 REL-10 REL-12 & BEYONDREL-11 HSPA HSPA+ HSPA+ HSPA+ Advanced REL-12 WCDMA WCDMA+ TD-SCDMA REV A MULTICARRIER PHASE II EV-DO EV-DO Rev. B DO Advanced PHASE I CDMA2000 1X VOICE EFFICIENCY M2M EFFICIENCY 1X Advanced REL-8/9 REL-10 REL-11 REL-12 & BEYOND LTE FDD/TDD LTE Advanced 802.11 ad 802.11 ah 802.11 G 802.11 N 802.11 ac
  • 20. 20 LTE evolution Industry dynamics driving smartphone upgrades Operators pushing new capabilities to improve service and increase capacity Consumers desire for faster speeds, more video >260 >160% YoY LTE networks launched Growth of LTE connections Source: GSA Jan. ‘14, GSMA Intelligence Jan. ‘14
  • 21. 21 Fourth generation LTE New Qualcomm® Gobi™ LTE Advanced modem and RF solution Supports next gen LTE Advanced wideband CA 4thgeneration LTE transceiver 1st28nm RF ~3x* more CA band combinations One chip, all carrier aggregation combinations Dynamically adapts for superior performance 2x faster* LTE Advanced to 300 Mbps 4th generation LTE modem 1st20nm modem Wired broadband performance, seamless mobility *Compared to previous generation QCT solutions. Qualcomm Gobi is a product of Qualcomm Technologies, Inc. Qualcomm WTR 3925 is a product of Qualcomm Atheros, Inc.
  • 22. 22 LTE scale leadership Third generation modem – launch velocity continues Time05/2011 01/2014 1300+OEM LTE designs globally based on Snapdragon or Gobi chips • 750+ of these have been accepted or launched CumulativeNumberofCarrierAcceptances (UniqueOEMDevices) Source: Qualcomm Technologies, Inc. data Modem Generation First Second Third
  • 23. 23 Industry taking the next step with LTE-Advanced 300 Mbps peak rate enabled by carrier aggregation is the gold standard for 2014 2011 - 2012 2013 2014 Beyond ~300 MbpsLTE-Advanced CAT6 ~150 Mbps LTE-Advanced CAT4 ~100 Mbps LTE CAT3
  • 24. 24 Qualcomm RF360 front end solution First commercial truly global RF solution for LTE Devices • Global design, economies of scale • Power • Performance • Size • Reduced development time Advantages Enabled by • System-level solution • RF CMOS integration advantages • Optimized end-to-end performance Power Management One solution designed for: All major modes. All major bands. W WTR Transceiver Snapdragon Processor with Modem *As compared to the previous Qualcomm RF solution. Integrated LTE Advanced modem PA/antenna switch LTE multimode/ multiband transceiver Antenna tuner Envelope tracker Industry Traction: 75+ designs across 15+ OEMs RF360 Products:
  • 25. 25 LTE Advanced brings different dimensions of improvements Spectrum aggregation Carrier aggregation across multiple carriers, multiple bands, and across licensed and unlicensed spectrum Primarily higher data rates (bps) Multi-antenna processing Downlink MIMO up to 8x8, enhanced Multi User MIMO, uplink MIMO up to 4x4 and Coordinated Multipoint, or CoMP Higher spectral efficiency (bps/Hz) MIMO, CoMP HetNet enablement Small cell co-existence with advanced interference management (eICIC/IC) Higher spectral efficiency per coverage area (bps/Hz/km2) Small Cell F1 Up to 100 MHz Aggregated Data Pipe LTE Carrier #1 LTE Carrier #2 LTE Carrier #3 LTE Carrier #4 LTE Carrier #5 CoMP can fit into more than one of the above categories
  • 26. 26 LTE Broadcast
  • 27. 27 LTE Broadcast technology overview LTE Broadcast benefits: Enhanced live video experience Reduced content delivery costs for operators Unicast offload to reduce traffic congestion Fully integrates with LTE infrastructure and chipsets No dedicated spectrum or overlay network required Contrast with Unicast: • 3GPP standardized with many enhancements • Efficient delivery of common content • Designed for virtually unlimited number of users • Single Frequency Network (SFN) • Better cell edge rates and spectral efficiency
  • 28. 28 LTE Broadcast technology overview LTE Broadcast Network Elements LTE Radio network in broadcast mode Stronger cell edge signal How LTE Broadcast enables better video experience in fringe coverage areas
  • 29. 29 In-venue multicasting Video broadcast Over-the-air OS and apps updates Newspaper, magazine downloads Breaking news, disaster recovery Public safety, emergency alerts e-learning Digital signage, mobile advertising Stock tickers, news feeds LTE Broadcast apps and services Qualcomm Proprietary and Confidential What’s different now? More than just live TV Fully integrated in LTE Big screens, better experiences Ecosystem readiness
  • 30. 30 Qualcomm Technologies Inc. LTE Broadcast Solution World’s First Commercial LTE Broadcast-enabled Chipset Qualcomm Snapdragon 800 Processor MSDC Interoperable with major infra vendors DASH and HEVC support Multiband and mobility support Performance and power optimized Proven SDK Advantages Multicast Services Device Client (MSDC) Streaming & File Delivery Services Service Discovery File Repair FLUTE Forward Error Correction Technology Qualcomm® RaptorQ™ & Raptor Reception Reporting Qualcomm RaptorQ is a product of Digital Fountain, Inc.
  • 31. 31 Roland-Garros LTE Broadcast Demo with France Télévisions and Orange SEE YOU TOMORROW AT ROLAND-GARROS !
  • 32. 32Richer Content and New Usages Global Traffic More Devices Summary 4KGaming Data & Performance Demand Increase
  • 33. 33 For more information on Qualcomm, visit us at: www.qualcomm.com & www.qualcomm.com/blog ©2013 - 2014 Qualcomm Incorporated and/or its subsidiaries. Qualcomm, Snapdragon and Adreno, are trademarks of Qualcomm Incorporated, registered in the United States and pother countries. Qualcmom RF360 is a trademark of Qualcomm Incorporated. All Qualcomm Incorporated trademarks are used with permission. Other products and brand names may be trademarks or registered trademarks of their respective owners. References in this presentation to “Qualcomm” may mean Qualcomm Incorporated, Qualcomm Technologies, Inc., and/or other subsidiaries or business units within the Qualcomm corporate structure, as applicable. Qualcomm Incorporated includes Qualcomm’s licensing business, QTL, and the vast majority of its patent portfolio. Qualcomm Technologies, Inc., a wholly-owned subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, substantially all of Qualcomm’s engineering, research and development functions, and substantially all of its product and services businesses, including its semiconductor business, QCT. Thank you Follow us on: