Your SlideShare is downloading. ×
0
The Bakery London, 2nd Floor,, Epworth House, 25 City Road, London, EC1Y 1AA |

http://www.thebakerylondon.com
Imagine a place where brand world
meets tech world

The Bakery London, 2nd Floor,, Epworth House, 25 City Road, London, EC...
WITH thousands of the best INNOVATIVE Tech
companies WHO ALL HAVE “MARKET READY” TECH

The Bakery London, 2nd Floor,, Epwo...
Market ready means taking an existing product or
service and RE-PURPOSing for a brands’ needs

BMW: A virtual assistant
as...
This is all these people do. Build tech experiences
that makes customers’ lives better

The Bakery London, 2nd Floor,, Epw...
THEir Brands and Agency partners INCLUDE
THESE GUYS….
SOLVING problems LIKE THESE
THE IDEA IS THAT Everybody wins
The Brand
“The Bakery is a quick process and puts us in touch
with people who would never ...
Agencies ARE ABLE TO reframe their role
with clients
More	
  upstream	
  access	
  	
  
	
  
Business	
  problems	
  not	
...
HOW WE DO IT: OUR PRODUCTS
Tech Discovery
The Baker’s Market: match-make tech
Against business issues

The ‘Tech to Trial’...
HOW WE DO IT: OUR TEAM
we think this shift to ‘partner with existing’ not ‘build to
order’ is inevitable in marketing..here’s why

Software is ea...
And A BUNCH OF PEOPLE ARE WRITING NICE THINGS
…S0 Let’s get baking
The Bakery London, 2nd Floor,, Epworth House, 25 City Road, London, EC1Y 1AA |

http://www.thebakerylondon.com
Upcoming SlideShare
Loading in...5
×

The Agency Model is Creaky. Revive it by taking existing tech products to services to Market

125

Published on

Published in: Marketing
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
125
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "The Agency Model is Creaky. Revive it by taking existing tech products to services to Market"

  1. 1. The Bakery London, 2nd Floor,, Epworth House, 25 City Road, London, EC1Y 1AA | http://www.thebakerylondon.com
  2. 2. Imagine a place where brand world meets tech world The Bakery London, 2nd Floor,, Epworth House, 25 City Road, London, EC1Y 1AA | http://www.thebakerylondon.com
  3. 3. WITH thousands of the best INNOVATIVE Tech companies WHO ALL HAVE “MARKET READY” TECH The Bakery London, 2nd Floor,, Epworth House, 25 City Road, London, EC1Y 1AA | http://www.thebakerylondon.com
  4. 4. Market ready means taking an existing product or service and RE-PURPOSing for a brands’ needs BMW: A virtual assistant as good as a human Heinz: an antidote to banner blindness   Stella artois: gifting mates a round   IdS: A bathroom imaginer to make plumbers loyal Panasonic: virtual salesman to convert at point of sale   NDA’D: HELP MUMS UNDERSTAND WHAT A BABY IS FEELING                   The Bakery London, 2nd Floor,, Epworth House, 25 City Road, London, EC1Y 1AA |  http://www.thebakerylondon.com
  5. 5. This is all these people do. Build tech experiences that makes customers’ lives better The Bakery London, 2nd Floor,, Epworth House, 25 City Road, London, EC1Y 1AA | http://www.thebakerylondon.com
  6. 6. THEir Brands and Agency partners INCLUDE THESE GUYS….
  7. 7. SOLVING problems LIKE THESE
  8. 8. THE IDEA IS THAT Everybody wins The Brand “The Bakery is a quick process and puts us in touch with people who would never normally meet such a big, quite scary company” Ali Wilkes, Heinz http://bit.ly/17Cfuyp The Agency “Agencies are creative solutions businesses not Tech R&D businesses. The Bakery brings those two together in a way that is not seen before” Stephen Maher, MBA http://bit.ly/1aao8EF The Tech Company “Building technology wasn’t difficult….the hardest part was getting to market” Irina Pafomova, Shopitize http://bit.ly/17HRCYg The Bakery London, 2nd Floor,, Epworth House, 25 City Road, London, EC1Y 1AA | http://www.thebakerylondon.com
  9. 9. Agencies ARE ABLE TO reframe their role with clients More  upstream  access       Business  problems  not  marke3ng  problems       New  revenue  streams  via  addi3onal  ‘take  to  market’  service   fees  and  licensing  revenue     New  Business  Stories       Innova3on  Thought  Leadership  
  10. 10. HOW WE DO IT: OUR PRODUCTS Tech Discovery The Baker’s Market: match-make tech Against business issues The ‘Tech to Trial’ Accelerator   Match-make tech against business issues and take to trial to market in 8 weeks The Bakery London, 2nd Floor,, Epworth House, 25 City Road, London, EC1Y 1AA | http://www.thebakerylondon.com
  11. 11. HOW WE DO IT: OUR TEAM
  12. 12. we think this shift to ‘partner with existing’ not ‘build to order’ is inevitable in marketing..here’s why Software is eating the World Building to Order is broken The best talent is not in your building Nb  links  only  work  in  slideshow   The Bakery London, 2nd Floor,, Epworth House, 25 City Road, London, EC1Y 1AA | http://www.thebakerylondon.com
  13. 13. And A BUNCH OF PEOPLE ARE WRITING NICE THINGS
  14. 14. …S0 Let’s get baking
  15. 15. The Bakery London, 2nd Floor,, Epworth House, 25 City Road, London, EC1Y 1AA | http://www.thebakerylondon.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×