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Welcome to the #digitalbreakout

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This slideshow was presented during 10th Anniversary Session of RHODES FORUM at the contemporary media round table: communicational challenges. …

This slideshow was presented during 10th Anniversary Session of RHODES FORUM at the contemporary media round table: communicational challenges.
It’s evident that we have entered a brand new digital era. Digital is like a bullet - once fired it never goes back. Thus we need to think it over and act keeping that in mind.
http://www.rhodesforum.org/

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Transcript

  • 1. The digital bullet
  • 2. Old times
  • 3. Distributed now
  • 4. Digital natives
  • 5. Online during one minute
  • 6. 2.000.000 of questionswww.onehourpersecond.com
  • 7. 48videos of new hwww.onehourpersecond.com
  • 8. 685.000 pieces of content sharedwww.onehourpersecond.com
  • 9. 100.000 of sent tweetswww.onehourpersecond.com
  • 10. 1 billion of people
  • 11. SocialNetworks
  • 12. Social networking is booming1284 10.7 10.3 8.4 7.9 7.8 7.0 7.0 6.7 6.4 5.7 5.3 5.3 5.2 5.1 5.0 4.9 4.9 4.8 4.6 4.50 Comscore April 2011 *hours during the month
  • 13. MediaConsumption
  • 14. Interest fragmentation
  • 15. Know what they need Know where to find They do things simultaneously: Connected General TV viewing is declining 52% of adult cell phone owners use viewer their phones while watching television Viewing of Content based Video Video Content is the most channels growth content demanded internet service Shifted TV viewing in Internet: 10% Satellite channels penetration Internet TV watch TV programs in Internet (up to intensify cover of niche interests 30% est. by 2016) TV Content WEB-storages from Internet penetration increases Content industry leaders in partnership with Audience interests concentrate Banks Content providersInterests Fragmentation Media Fragmentation Brand Science Russia, The Pew Internet & American Life Project 2012
  • 16. 100 7550 25 0 2007 2012Synovate Russia: media consumption TA 16-30
  • 17. The more we are mobile the more we are online201612 8 40 6:00 7:00 8:00 9:00 10:00 11:00 12:00 1:00 2:00 3:00 4:00 5:00 6:00 7:00 8:00 9:00 10:00 11:00 12:00 1:00 2:00 3:00 4:00 5:00 AM AM AM AM AM AM PM PM PM PM PM PM PM PM PM PM PM PM AM AM AM AM AM AM TNS Russia, Galileo M-Index, 2011, Internet time spend,, All %
  • 18. Empowering advertising
  • 19. Differentmeaning creatingmass-market advertising
  • 20. This deck can be downloaded in PDF
  • 21. Thank you!