The digital bullet
Old times
Distributed now
Digital natives
Online during one minute
2.000.000                           of questionswww.onehourpersecond.com
48videos                           of new                                  hwww.onehourpersecond.com
685.000                           pieces of content                             sharedwww.onehourpersecond.com
100.000                            of sent                           tweetswww.onehourpersecond.com
1 billion of people
SocialNetworks
Social networking is booming1284       10.7 10.3 8.4 7.9 7.8 7.0 7.0 6.7 6.4 5.7 5.3 5.3 5.2 5.1 5.0 4.9 4.9 4.8 4.6 4.50 ...
MediaConsumption
Interest fragmentation
Know what they need                                                       Know where to find                              ...
The more we are mobile the more     we are online201612 8 40        6:00 7:00 8:00 9:00 10:00 11:00 12:00 1:00 2:00 3:00 4...
Empowering advertising
Differentmeaning creatingmass-market advertising
This deck can be downloaded in PDF
Thank you!
Welcome to the #digitalbreakout
Welcome to the #digitalbreakout
Welcome to the #digitalbreakout
Welcome to the #digitalbreakout
Upcoming SlideShare
Loading in...5
×

Welcome to the #digitalbreakout

37,041

Published on

This slideshow was presented during 10th Anniversary Session of RHODES FORUM at the contemporary media round table: communicational challenges.
It’s evident that we have entered a brand new digital era. Digital is like a bullet - once fired it never goes back. Thus we need to think it over and act keeping that in mind.
http://www.rhodesforum.org/

Published in: Marketing
4 Comments
20 Likes
Statistics
Notes
No Downloads
Views
Total Views
37,041
On Slideshare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
0
Comments
4
Likes
20
Embeds 0
No embeds

No notes for slide

Transcript of "Welcome to the #digitalbreakout"

  1. 1. The digital bullet
  2. 2. Old times
  3. 3. Distributed now
  4. 4. Digital natives
  5. 5. Online during one minute
  6. 6. 2.000.000 of questionswww.onehourpersecond.com
  7. 7. 48videos of new hwww.onehourpersecond.com
  8. 8. 685.000 pieces of content sharedwww.onehourpersecond.com
  9. 9. 100.000 of sent tweetswww.onehourpersecond.com
  10. 10. 1 billion of people
  11. 11. SocialNetworks
  12. 12. Social networking is booming1284 10.7 10.3 8.4 7.9 7.8 7.0 7.0 6.7 6.4 5.7 5.3 5.3 5.2 5.1 5.0 4.9 4.9 4.8 4.6 4.50 Comscore April 2011 *hours during the month
  13. 13. MediaConsumption
  14. 14. Interest fragmentation
  15. 15. Know what they need Know where to find They do things simultaneously: Connected General TV viewing is declining 52% of adult cell phone owners use viewer their phones while watching television Viewing of Content based Video Video Content is the most channels growth content demanded internet service Shifted TV viewing in Internet: 10% Satellite channels penetration Internet TV watch TV programs in Internet (up to intensify cover of niche interests 30% est. by 2016) TV Content WEB-storages from Internet penetration increases Content industry leaders in partnership with Audience interests concentrate Banks Content providersInterests Fragmentation Media Fragmentation Brand Science Russia, The Pew Internet & American Life Project 2012
  16. 16. 100 7550 25 0 2007 2012Synovate Russia: media consumption TA 16-30
  17. 17. The more we are mobile the more we are online201612 8 40 6:00 7:00 8:00 9:00 10:00 11:00 12:00 1:00 2:00 3:00 4:00 5:00 6:00 7:00 8:00 9:00 10:00 11:00 12:00 1:00 2:00 3:00 4:00 5:00 AM AM AM AM AM AM PM PM PM PM PM PM PM PM PM PM PM PM AM AM AM AM AM AM TNS Russia, Galileo M-Index, 2011, Internet time spend,, All %
  18. 18. Empowering advertising
  19. 19. Differentmeaning creatingmass-market advertising
  20. 20. This deck can be downloaded in PDF
  21. 21. Thank you!

×