A practical way to shape tomorrow’s china Problems – Solutions - Challenges Alex Dong Ignite 2007 Beijing http://alexdong.haokanbu.com/

Who am I? Tech Geek: Mechanical engineer Assembly, Gadgets Wireless Python Microsoft Solution Architect MVP of 2004-06. Co-founder of Haokanbu.com

Tech Geek:

Mechanical engineer

Assembly, Gadgets

Wireless

Python

Microsoft Solution Architect MVP of 2004-06.

Co-founder of Haokanbu.com

Problem - Today’s China - Society True problems: Medical system Education system “Button Up” changes Ad-hoc Uncoordinated Repeat itself

True problems:

Medical system

Education system

“Button Up” changes

Ad-hoc

Uncoordinated

Repeat itself

Problem - Today’s China – Internet Copycat: over estimate Wrong focus ! Still top-down: Media Sex Scandal

Copycat: over estimate

Wrong focus !

Still top-down: Media

Sex

Scandal

Problem - Sex – Sina.com

Problem - Sex & Scandal

Problem - Internet Censorship

Solution - When Photo meets Text - Photo Good at: More creditable Straight forward Never being so easy before Weakness: Hard to get the context Search engine

Good at:

More creditable

Straight forward

Never being so easy before

Weakness:

Hard to get the context

Search engine

Solution - When Photo meets Text - Text Good at: Well thought out Organized, Searchable, Indexable Glimpse supported Fine grained discussion (very important) Weakness: Credibility

Good at:

Well thought out

Organized, Searchable, Indexable

Glimpse supported

Fine grained discussion (very important)

Weakness:

Credibility

Solution - When Photo meets Text – Granuality Granuality is the key of participation model Blog: Per post comment Text wins out Flickr: Per photo comment Photo wins out

Granuality is the key of participation model

Blog:

Per post comment

Text wins out

Flickr:

Per photo comment

Photo wins out

Solution - When Photo meets Text – Haokanbu.com Haokanbu.com: Photext fusion of photo and text equally important role fine grained communication participation model different target audience Designed by and for Chinese

Haokanbu.com: Photext

fusion of photo and text

equally important role

fine grained communication participation model

different target audience

Designed by and for Chinese

Solution - Model #1: Transparent Education System

Solution - Model #2: Collaborate Learning

Solution - Model #3: Open Source Medicine

Challenges - GFW Sensitive keyword filter Heavy editorial control

Sensitive keyword filter

Heavy editorial control

Challenges - Social Inertia Blogsphere Traditional media TV

Blogsphere

Traditional media

TV

Challenges – voice recording Hard to search/index Linear model < 0.3% usage rate Perfect for memory capturing

Hard to search/index

Linear model

< 0.3% usage rate

Perfect for memory capturing

Challenges - Trust High cost in China A sad but true story Transparency Data export/import Open source

High cost in China

A sad but true story

Transparency

Data export/import

Open source

Thank You Alex Dong [email_address] http://alexdong.haokanbu.com/

Alex Dong

[email_address]

http://alexdong.haokanbu.com/

Q & A

Q & A