Design Wordpress to Maximize ROI

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Optimize Your Wordpress Website & Maximize ROI.
Websites Do Not Sell, They Help People Solve Problems.
Web Design is the First Impression To 
Make a Relationship

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Design Wordpress to Maximize ROI

  1. 1. Design Wordpress to Maximize ROI
  2. 2. Alex Harris AlexDesigns.com Thursday, November 14, 13
  3. 3. 2001-2011 2012 2013 2014
  4. 4. Optimize Your Wordpress Website & Maximize ROI Alex Harris AlexDesigns.com
  5. 5. OPTIMIZATION?
  6. 6. OPTIMIZATION? SEO
  7. 7. OPTIMIZATION? Emails Traffic Landing Pages SEO Social Media Data PPC Conversion Mobile / Apps Accounting Bounce Rate
  8. 8. Hierarchy of Optimization Functional: 
 Does this product/service do what the prospect needs? How easy is it for a prospect to determine this? Accessible: 
 Can she access it? What are the barriers to her ability to realize the need? Is it affordable, reasonable, and findable? Usable:
 Is it user-friendly? Are there obstacles? Intuitive: Does the sales process/Web site feel intuitive and natural based on her buying preferences? Is she forced to endure unnatural buying modalities to realize her need? Persuasive?
 Does she want it? Does she truly understand if it fills her need or solves her problem? Is her expectation reasonable? Will she be delighted? Bryan Eisenberg.com
  9. 9. Secret Tips to Maximize Conversion for Revenue Relevance:
 Are you relevant to my wants/needs/desires (search query)? Have you maintained scent? Conversion Trinity: Value:
 Do I know why you are the right solution for me? Have you explained your value proposition/offer well? 
 Call to action: 
 Is it obvious what I need to do next? Have you given me the confidence to take that action? Persuasion Architecture 1. Who are you trying to persuade? 2. What are action do you want to persuade? 3. Why would they want to persuade? Bryan Eisenberg.com
  10. 10. Content Tech Optimize Business Design
  11. 11. Content Tech Optimize Business Design
  12. 12. Design
  13. 13. Hypothesis Experiment Learn & Improve PROBLEM Design 1. Where? 2. What? 3. Why? 1. Relevance 2. Value 3. CTA SOLUTION
  14. 14. Problem? Hypothesis Experiment Learn & Improve Solution?
  15. 15. Problem? People Visitors Customers Browsers Solution?
  16. 16. Design to Maximize ROI Websites Do Not Sell, They Help People Solve Problems First Impression To 
 Make a Relationship
  17. 17. Don’t Make People Think CASE STUDY Before What Is The Problem? After What Is The Solution?
  18. 18. Visual 
 Hierarchy CASE STUDY Before What Is The Problem? After What Is The Solution?
  19. 19. Make It Easy CASE STUDY Before What Is The Problem? After What Is The Solution?
  20. 20. Experiment & Grow 
 Your List CASE STUDY Results After
  21. 21. Form on 
 Every page Design Examples Work Lead Form into Post
  22. 22. WordPress Review 
 Questions 1. Where? 2. What? 3. Why? Solution 1. Relevance 2. Value 3. CTA
  23. 23. Form on 
 Every page Design Examples Form UVP
  24. 24. WordPress Review 
 Questions 1. Where? 2. What? 3. Why? Solution 1. Relevance 2. Value 3. CTA
  25. 25. Form on 
 Every page People work with People Design Examples
  26. 26. WordPress Review 
 Questions 1. Where? 2. What? 3. Why? Solution 1. Relevance 2. Value 3. CTA
  27. 27. MORE 
 CTA’s Design Examples Make Look Your Company Bigger Than 
 It is It
  28. 28. Alex Harris @Alexdesigns

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