Organize Your Site To Maximize Conversion

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In order to maximize your conversion rates from paid advertising like PPC, you need to organize your site and design properly to target the right experience using a conversion funnel and targeted landing pages.

This presentation will give you some of the best practices that I have learned from AB & Multivariate testing to maximize conversion and increase ROI.

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Organize Your Site To Maximize Conversion

  1. 1. Organize Your Site To Maximize Conversion @alexdesigns
  2. 2. Get Organized @alexdesigns
  3. 3. Get Organized <ul><li>Define Main Conversion Goal, Plus Options </li></ul>@alexdesigns
  4. 4. Get Organized <ul><li>Define Main Conversion Goal, Plus Options </li></ul><ul><li>Drive Qualified Traffic From Targeted PPC </li></ul>@alexdesigns
  5. 5. Get Organized <ul><li>Understand Your Visitors </li></ul><ul><li>Define Main Conversion Goal, Plus Options </li></ul><ul><li>Drive Qualified Traffic From Targeted PPC </li></ul>@alexdesigns
  6. 6. Get Organized <ul><li>Understand Your Visitors </li></ul><ul><li>Establish Click Path That Pulls Visitors To Goals </li></ul><ul><li>Define Main Conversion Goal, Plus Options </li></ul><ul><li>Drive Qualified Traffic From Targeted PPC </li></ul>@alexdesigns
  7. 7. Isolated Experience To Build Trust, Create Relationship & Complete Goals Conversion Funnel @alexdesigns
  8. 8. @alexdesigns
  9. 9. Make Impression TargetedLanding Page Create Relationship Offer Process Provide Solution Checkout Appreciate & Commit Confirmation, Upsell and Welcome @alexdesigns
  10. 10. Homepage Product / Content Page Sign Up Form or Checkout Make Impression TargetedLanding Page Create Relationship Offer Process Provide Solution Checkout Appreciate & Commit Confirmation, Upsell and Welcome @alexdesigns
  11. 11. @alexdesigns
  12. 12. Designing Targeted Landing Pages @alexdesigns
  13. 13. @alexdesigns
  14. 14. @alexdesigns
  15. 15. @alexdesigns
  16. 16. Six Point Summary <ul><li>Define Main Conversion Goal plus Options </li></ul><ul><li>Understand Audience & Drive Quality Traffic </li></ul><ul><li>Establish Click Path & Conversion Funnel </li></ul><ul><li>Build Relationships & Pull Visitors To Goals </li></ul><ul><li>Design Targeted Landing Pages </li></ul><ul><li>Test Everything, Learn & Test Again </li></ul>@alexdesigns
  17. 17. Thanks! AlexDesigns.com @alexdesigns

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