Conversion Funnels for Web Traffic to Improve ROI

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When buying paid web traffic for web marketing campaigns, you should be using a set plan to accomplish your business goals.

The strategy I specialize in is called a conversion funnel. This is an isolate series of pages to build trust, teach visitors about your company and pull them to the conversion, sales or lead generation.

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Conversion Funnels for Web Traffic to Improve ROI

  1. 1. @AlexDesigns ★ Landing Page Designs ★ E-commerce Websites ★ Subscription Apps ★ Conversion Funnels
  2. 2. Funnel Web Traffic To Improve ROI AlexDesigns.com
  3. 3. Set Goals
  4. 4. Drive Set Qualified Goals Traffic
  5. 5. Drive Set Understand Qualified Goals Audience Traffic
  6. 6. Drive Set Understand Qualified Goals Audience Traffic Establish A Click Path To Pull Visitors Through Funnel
  7. 7. Targeted Con rmation, Offer Process Checkout Landing Page Upsell & Welcome Appreciate Provide Solution Create Relationship Make Impression
  8. 8. Homepage Product / Content Page Sign Up Form or Checkout Targeted Con rmation, Offer Process Checkout Landing Page Upsell & Welcome Appreciate Provide Solution Create Relationship Make Impression
  9. 9. Homepage Product / Content Page Sign Up Form or Checkout Targeted Con rmation, Offer Process Checkout Landing Page Upsell & Welcome Appreciate Provide Solution Create Relationship Make Impression Core Foundation For Marketing Campaigns
  10. 10. Conversion Funnel
  11. 11. Conversion Funnel Sales
  12. 12. Cookie Email Address Phone Conversion Funnel Sales Upsells Share
  13. 13. Cookie Newsletters Online Media Direct Mail & Follow-on Email Address Phone Affiliates Conversion Funnel Sales Upsells Homepage Blog Store Share
  14. 14. A B Sales Leads CR = 5% CR = 4% LR = 20% LR = 40% #$ = 50 #$ = 40
  15. 15. 100
  16. 16. 50
  17. 17. 25
  18. 18. 5
  19. 19. 1
  20. 20. Goals That Work Together
  21. 21. Build Long Term Growth Visitors Emails Addresses Other Sales Month 1 Month 3 Month 6 1 Year
  22. 22. In-App Upgrade
  23. 23. In-App Upgrade
  24. 24. ✓ Define Main Conversion Goal plus Options ✓ Understand Audience & Drive Quality Traffic ✓ Establish Click Path & Conversion Funnel ✓ Build Relationships & Pull Visitors To Goals ✓ Design Targeted Landing Pages ✓ Test Everything, Learn & Test Again
  25. 25. @AlexDesigns ★ Landing Page Designs ★ E-commerce Websites ★ Subscription Apps ★ Conversion Funnels

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