Conversion Rate Web Design

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    Conversion Rate Web Design - Presentation Transcript

    1. @AlexDesigns
      • www.alexdesigns.com
          • Conversion Rate Web Design
      "Conversion rates ... the percentage of unique visitors who take a desired action upon visiting the website. The desired action may be submitting a sales lead, making a purchase, viewing a key page of the site, downloading a whitepaper, or some other measurable action."
        • 1. Creating eCommerce Sites
        • 2. Designing for SEO
        • 3. Define a Sales Funnel
        • 4. Create Landing Pages
        • 5. A/B & Multivariate Testing
        • 6. Web Analytics
        • 7. Brand w/ Socal Media
          • Creating eCommerce Websites
      Discovery phase, planning and wireframes!
          • Creating eCommerce Websites
      Homepage web design example.
          • Creating eCommerce Websites
      Product page example.
          • Creating eCommerce Websites
      Multi-store : Shared Accounting, Inventory, CRM but completely different websites to maximize ROI. enablemart.com ishopergonomics.com ishopeducation.com 3 times the amount of opportunity for leads, sales, seo and persona targeting.
          • Designing For SEO
      Your CSS needs to be Search Engine Friendly
      • Define A Sales Funnel
      Funnel = Isolated user experience to optimize leads and conversion rates
      • Example: BAD Sales Funnel
      GoDaddy - Endless upsells and long pages.
      • Example: GOOD Sales Funnel
      NetFlix - Short pages and visually appealing.
      • Create Landing Pages
      Wireframe it first!
      • Create Landing Pages
      Leads are more important than conversions!
      • A/B & Multivariate Testing
          • Web Analytics
      Data is the reason to make site changes.
          • Build Brand Exposure
          • with Social Media Websites
        • Build Brand Exposure
        • with Social Media Websites
        • Build Brand Exposure
        • with Social Media Websites
      • Choosing your platform
      Building form scratch is not economical Software with Support Easy to skin with CSS Easy to set up payment process SEO Friendly CMS Multi-store capability Suggest: Netsuite, Volusion, Shopify, GoDaddy - plus Magneto
    2. @AlexDesigns
      • www.alexdesigns.com
      Questions or feedback?

    + alex harrisalex harris, 2 years ago

    custom

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    High level overview of designing website for ecomme more

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