@AlexDesigns <ul><li>www.alexdesigns.com </li></ul>
<ul><ul><ul><li>Conversion Rate Web Design  </li></ul></ul></ul>&quot;Conversion rates ... the percentage of unique visito...
<ul><ul><ul><li>Creating eCommerce Websites </li></ul></ul></ul>Discovery phase, planning and wireframes!
<ul><ul><ul><li>Creating eCommerce Websites </li></ul></ul></ul>Homepage web design example.
<ul><ul><ul><li>Creating eCommerce Websites </li></ul></ul></ul>Product page example.
<ul><ul><ul><li>Creating eCommerce Websites </li></ul></ul></ul>Multi-store : Shared Accounting, Inventory, CRM but comple...
<ul><ul><ul><li>Designing For SEO </li></ul></ul></ul>Your CSS needs to be Search Engine Friendly
<ul><li>Define A Sales Funnel </li></ul>Funnel = Isolated user experience to optimize leads and conversion rates
<ul><li>Example: BAD Sales Funnel </li></ul>GoDaddy - Endless upsells and long pages.
<ul><li>Example: GOOD Sales Funnel </li></ul>NetFlix - Short pages and visually appealing.
<ul><li>Create Landing Pages </li></ul>Wireframe it first!
<ul><li>Create Landing Pages </li></ul>Leads are more important than conversions!
<ul><li>A/B & Multivariate Testing </li></ul>
<ul><ul><ul><li>Web Analytics </li></ul></ul></ul>Data is the reason to make site changes.
<ul><ul><ul><li>Build Brand Exposure  </li></ul></ul></ul><ul><ul><ul><li>with Social Media Websites </li></ul></ul></ul>
<ul><ul><li>Build Brand Exposure  </li></ul></ul><ul><ul><li>with Social Media Websites </li></ul></ul>
<ul><ul><li>Build Brand Exposure  </li></ul></ul><ul><ul><li>with Social Media Websites </li></ul></ul>
<ul><li>Choosing your platform </li></ul>Building form scratch is not economical Software with Support Easy to skin with C...
@AlexDesigns <ul><li>www.alexdesigns.com </li></ul>Questions or feedback?
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Conversion Rate Web Design

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High level overview of designing website for ecommerce to improve conversion rates, build traffic with SEO, track data with web analytics and improve brand exposure with social media websites.

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  • Conversion Rate Web Design

    1. 1. @AlexDesigns <ul><li>www.alexdesigns.com </li></ul>
    2. 2. <ul><ul><ul><li>Conversion Rate Web Design </li></ul></ul></ul>&quot;Conversion rates ... the percentage of unique visitors who take a desired action upon visiting the website. The desired action may be submitting a sales lead, making a purchase, viewing a key page of the site, downloading a whitepaper, or some other measurable action.&quot; <ul><ul><li>1. Creating eCommerce Sites </li></ul></ul><ul><ul><li>2. Designing for SEO </li></ul></ul><ul><ul><li>3. Define a Sales Funnel </li></ul></ul><ul><ul><li>4. Create Landing Pages </li></ul></ul><ul><ul><li>5. A/B & Multivariate Testing </li></ul></ul><ul><ul><li>6. Web Analytics </li></ul></ul><ul><ul><li>7. Brand w/ Socal Media </li></ul></ul>
    3. 3. <ul><ul><ul><li>Creating eCommerce Websites </li></ul></ul></ul>Discovery phase, planning and wireframes!
    4. 4. <ul><ul><ul><li>Creating eCommerce Websites </li></ul></ul></ul>Homepage web design example.
    5. 5. <ul><ul><ul><li>Creating eCommerce Websites </li></ul></ul></ul>Product page example.
    6. 6. <ul><ul><ul><li>Creating eCommerce Websites </li></ul></ul></ul>Multi-store : Shared Accounting, Inventory, CRM but completely different websites to maximize ROI. enablemart.com ishopergonomics.com ishopeducation.com 3 times the amount of opportunity for leads, sales, seo and persona targeting.
    7. 7. <ul><ul><ul><li>Designing For SEO </li></ul></ul></ul>Your CSS needs to be Search Engine Friendly
    8. 8. <ul><li>Define A Sales Funnel </li></ul>Funnel = Isolated user experience to optimize leads and conversion rates
    9. 9. <ul><li>Example: BAD Sales Funnel </li></ul>GoDaddy - Endless upsells and long pages.
    10. 10. <ul><li>Example: GOOD Sales Funnel </li></ul>NetFlix - Short pages and visually appealing.
    11. 11. <ul><li>Create Landing Pages </li></ul>Wireframe it first!
    12. 12. <ul><li>Create Landing Pages </li></ul>Leads are more important than conversions!
    13. 13. <ul><li>A/B & Multivariate Testing </li></ul>
    14. 14. <ul><ul><ul><li>Web Analytics </li></ul></ul></ul>Data is the reason to make site changes.
    15. 15. <ul><ul><ul><li>Build Brand Exposure </li></ul></ul></ul><ul><ul><ul><li>with Social Media Websites </li></ul></ul></ul>
    16. 16. <ul><ul><li>Build Brand Exposure </li></ul></ul><ul><ul><li>with Social Media Websites </li></ul></ul>
    17. 17. <ul><ul><li>Build Brand Exposure </li></ul></ul><ul><ul><li>with Social Media Websites </li></ul></ul>
    18. 18. <ul><li>Choosing your platform </li></ul>Building form scratch is not economical Software with Support Easy to skin with CSS Easy to set up payment process SEO Friendly CMS Multi-store capability Suggest: Netsuite, Volusion, Shopify, GoDaddy - plus Magneto
    19. 19. @AlexDesigns <ul><li>www.alexdesigns.com </li></ul>Questions or feedback?

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