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5 Quick Wins to Higher Conversions

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Getting bigger results from the experiments you test on your website. Here are 5 tips to higher website conversion of sales, leads and revenue. …

Getting bigger results from the experiments you test on your website. Here are 5 tips to higher website conversion of sales, leads and revenue.

Learn more at http://alexdesigns.com/plan

Practical and actionable advice to improve revenue and leads. The quickest way to increase the profit from your website is to increase the conversions. People want to buy from people they like. It takes research and execution.

Strategy is perfect for… Ecommerce, Saas, Landing Pages & WordPress
This quick win process has proven to get a 65% Conversion Improvement
Hundreds of Ecommerce, Wordpress & Landing Pages
Over 5,000 A/B Tests

5 Quick Wins To Higher Conversions
<ul><li>Qualitative</li><li>2. Quantitative</li><li>3. Hypothesis</li><li>4. UVP & Language</li><li>5. Win Quickly</li></ul>

<h3>#1 Qualitative Data</h3>
Understanding the why?
What is going on in the customers mind
Did you like my content
How can I improve my blog
What's the next blog post I can write
These are opinions and aggregating it into person
We can them build customer personas visit ! !
Find out the pains, problems and desires are from your ideal customers.
Qualitative Tools Visitors Tell You Secrets


<h3>#2 Quantitative Data</h3>
Quantitative Tools
80/20
Most trafficked pages
Most revenue pages
High bounce rate pages
Top Adwords by CR%
Top Landing Pages by Traffic
Landing Pages by Bounce Rate
7 Top Traffic Page by Revenue
Review Conversion & Goal Tracking
Revenue & Heat Maps
Adwords -"Search terms match type"
How do people see your website?
Heatmap Recommendations
Make links pop
Move lower cost
items above fold
Make images clickable
Label best sellers
Footer looks like banners
How do people see your website? Schools and govt. agencies! still use this browser.! You are getting a lot visits! from this demographic IE Bounce Rate is Double

<h3>#3 Hypothesis</h3>
Personas
Control
Too Busy / Salesy
What's In It For Me?
Support for claims
Calories & Servings
Ingredients?
Want To Compare
Test
Clear
More Benefits
Support for claims
Calories & Servings
Ingredients?
Want To Compare
Final Results

<h3>#4 UVP & Language</h3>
Clear Headline
Clear Tagline
Don't Make Me Think!


<h3>#5 Win Quickly</h3>
Scale Wins Quickly
Try Ads & Retargeting
Try Ads & Retargeting
Leverage Other Channels
Test Ads with Wins
Use Imagery from LPs
Target Based on Competitors
Use Headlines from UserTesting
Retargeting Ads with Wins
Display Ads with Imagery from LPs
Determine Queries for Conversions
Every Website Is Unique
1. Qualitative 2. Quantitative 3. Hypothesis 4. UVP & Language 5. Win Quickly
5 Step Formula To
Master Website Conversions

Scale insights - not about having one great analyst, but everything in your organization to be more data driven

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  • 1. alexdesigns.com/plan @alexdesigns 5 Quick Wins To Higher Conversions
  • 2. alexdesigns.com/plan @alexdesigns Strategy is perfect for… Ecommerce, Saas, Landing Pages & WordPress
  • 3. alexdesigns.com/plan @alexdesigns 65% Conversion Improvement
  • 4. alexdesigns.com/plan @alexdesigns
  • 5. alexdesigns.com/plan @alexdesigns 2001-2011 2012 2013 2014
  • 6. alexdesigns.com/plan @alexdesigns 2001-2011 2012 2013 2014
  • 7. alexdesigns.com/plan @alexdesigns Hundreds of Ecommerce, Wordpress & Landing Pages
  • 8. alexdesigns.com/plan @alexdesigns Over 5,000 A/B Tests
  • 9. alexdesigns.com/plan @alexdesigns
  • 10. alexdesigns.com/plan @alexdesigns Testimonials Bryan Eisenberg, Marketing Optimization Expert Keynote Speaker & New York Times Best Selling Author. Alex has been one of our secret weapons for many years. Many of the great conversion results we got with clients was Alex executing on our advice. Of course clients loved him and you will too if you need better results from your design.”
  • 11. alexdesigns.com/plan @alexdesigns Testimonials Sandy Donovan, Ecommerce Website Owner My conversion rate increased almost immediately after implementing initial recommendations and continued to climb as the rest of the changes were implemented to a 5x increase in conversion. Alex went above and beyond and did a great job with my Shopify store.
  • 12. alexdesigns.com/plan @alexdesigns 5 Quick Wins To Higher Conversions
  • 13. alexdesigns.com/plan @alexdesigns 1. Qualitative 2. Quantitative 3. Hypothesis 4. UVP & Language 5. Win Quickly
  • 14. alexdesigns.com/plan @alexdesigns #1 Qualitative Data
  • 15. alexdesigns.com/plan @alexdesigns@alexdesigns Understanding the why? • What is going on in the customers mind • Did you like my content • How can I improve my blog • What’s the next blog post I can write • These are opinions and aggregating it into person • We can them build customer personas visit ! !
  • 16. alexdesigns.com/plan @alexdesigns@alexdesigns Find out the pains, problems and desires are from your ideal customers.
  • 17. alexdesigns.com/plan @alexdesigns@alexdesigns Qualitative Tools Visitors Tell You Secrets
  • 18. alexdesigns.com/plan @alexdesigns@alexdesigns
  • 19. alexdesigns.com/plan @alexdesigns@alexdesigns
  • 20. alexdesigns.com/plan @alexdesigns #2 Quantitative Data
  • 21. alexdesigns.com/plan @alexdesigns@alexdesigns Quantitative Tools
  • 22. alexdesigns.com/plan @alexdesigns • 80/20 • Most trafficked pages • Most revenue pages • High bounce rate pages • Top Adwords by CR%
  • 23. alexdesigns.com/plan @alexdesigns@alexdesigns Top Landing Pages by Traffic
  • 24. alexdesigns.com/plan @alexdesigns@alexdesigns Landing Pages by Bounce Rate
  • 25. alexdesigns.com/plan @alexdesigns@alexdesigns 7 Top Traffic Page by Revenue
  • 26. alexdesigns.com/plan @alexdesigns@alexdesigns Review Conversion & Goal Tracking
  • 27. alexdesigns.com/plan @alexdesigns@alexdesigns Revenue & Heat Maps
  • 28. alexdesigns.com/plan @alexdesigns@alexdesigns Adwords -“Search terms match type"
  • 29. alexdesigns.com/plan @alexdesigns@alexdesigns How do people see your website?
  • 30. alexdesigns.com/plan @alexdesigns@alexdesigns Heatmap Recommendations • Make links pop • Move lower cost 
 items above fold • Make images clickable • Label best sellers • Footer looks like banners
  • 31. alexdesigns.com/plan @alexdesigns@alexdesigns How do people see your website? Schools and govt. agencies! still use this browser.! You are getting a lot visits! from this demographic IE Bounce Rate
 is Double
  • 32. alexdesigns.com/plan @alexdesigns #3 Hypothesis
  • 33. alexdesigns.com/plan @alexdesigns
  • 34. alexdesigns.com/plan @alexdesigns@alexdesigns Personas
  • 35. alexdesigns.com/plan @alexdesigns@alexdesigns Control • Too Busy / Salesy • What’s In It For Me? • Support for claims • Calories & Servings • Ingredients? • Want To Compare
  • 36. alexdesigns.com/plan @alexdesigns@alexdesigns Test • Clear • More Benefits • Support for claims • Calories & Servings • Ingredients? • Want To Compare
  • 37. alexdesigns.com/plan @alexdesigns@alexdesigns Final Results
  • 38. alexdesigns.com/plan @alexdesigns #4 UVP & Language
  • 39. alexdesigns.com/plan @alexdesigns • Clear Headline • Clear Tagline • Don’t Make Me Think !
  • 40. alexdesigns.com/plan @alexdesigns
  • 41. alexdesigns.com/plan @alexdesigns
  • 42. alexdesigns.com/plan @alexdesigns
  • 43. alexdesigns.com/plan @alexdesigns #5 Win Quickly
  • 44. alexdesigns.com/plan @alexdesigns Scale Wins Quickly
  • 45. alexdesigns.com/plan @alexdesigns Try Ads & Retargeting
  • 46. alexdesigns.com/plan @alexdesigns Try Ads & Retargeting
  • 47. alexdesigns.com/plan @alexdesigns Leverage Other Channels • Test Ads with Wins • Use Imagery from LPs • Target Based on Competitors • Use Headlines from UserTesting • Retargeting Ads with Wins • Display Ads with Imagery from LPs • Determine Queries for Conversions
  • 48. alexdesigns.com/plan @alexdesigns Every Website Is Unique
  • 49. alexdesigns.com/plan @alexdesigns 1. Qualitative 2. Quantitative 3. Hypothesis 4. UVP & Language 5. Win Quickly
  • 50. alexdesigns.com/plan @alexdesigns 5 Step Formula To 
 Master Website Conversions
  • 51. alexdesigns.com/plan @alexdesigns AlexDesigns.com

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