This is an excerpt from www.alexandercowan.com/speaking . For tutorials and templates on how to do all this, you can try www.alexandercowan.com/resources.
The SVPMA provides a great set of services for one of the industry’s most demanding and least understood professions. I particularly enjoyed the informal time I had with the members before and after the event. The talk was titled ‘Creating New Products – Case Study on Application of Proven Principles’.