Storyboarding Workshop

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Storyboarding Workshop

  1. 1. copyright Fred Moore & Disney Pictures Storyboarding Workshop! Copyright 2014 Cowan Publishing
  2. 2. STORYBOARDING: ORIGINS copyright Fred Moore & Disney Pictures ALEX COWAN! AlexanderCowan.com! @cowanSF Copyright 2014 Cowan Publishing
  3. 3. STORYBOARDING EXAMPLE Personas Copyright 2014 Cowan Publishing
  4. 4. STORYBOARDING EXAMPLE Personas Copyright 2014 Cowan Publishing
  5. 5. VENTURE DESIGN Foundation in Design Thinking Copyright 2014 Cowan Publishing
  6. 6. VENTURE DESIGN Hypothesize Learn Lean StartupStyle Assumptions Experiment Foundation in Design Thinking Copyright 2014 Cowan Publishing
  7. 7. VENTURE DESIGN Hypothesize Lean StartupStyle Assumptions Business Model Canvas Learn Experiment Foundation in Design Thinking Copyright 2014 Cowan Publishing
  8. 8. VENTURE DESIGN Hypothesize Lean StartupStyle Assumptions Business Model Canvas Learn Experiment User Stories & Test Cases Foundation in Design Thinking Copyright 2014 Cowan Publishing
  9. 9. VENTURE DESIGN Hypothesize Lean StartupStyle Assumptions Business Model Canvas Learn Experiment User Stories & Test Cases Product & Promotion Foundation in Design Thinking Copyright 2014 Cowan Publishing
  10. 10. VENTURE DESIGN 1) ENERGIZING PERSONAS Personas AND PROBLEM SCENARIOS Problem Scenarios Alternatives Your Value Propositions Foundation in Design Thinking Copyright 2014 Cowan Publishing
  11. 11. VENTURE DESIGN 2) DEFINING CUSTOMER JOURNEYS Product & Promotion Personas Problem Scenarios Alternatives Your Value Propositions Foundation in Design Thinking Copyright 2014 Cowan Publishing
  12. 12. VENTURE DESIGN User Stories & Test Cases 3) IMPROVING (EPIC) AGILE USER STORIES Personas Problem Scenarios Alternatives Your Value Propositions Copyright 2014 Cowan Publishing
  13. 13. VENTURE DESIGN Product & Promotion 4) APPLYING THE ‘HOOK’ FRAMEWORK Foundation in Design Thinking Copyright 2014 Cowan Publishing
  14. 14. DESIGN THINKING Empathy Creativity Copyright 2014 Cowan Publishing
  15. 15. DESIGN THINKING- APPLICATIONS ALEX COWAN! AlexanderCowan.com! @cowanSF Copyright 2014 Cowan Publishing
  16. 16. DESIGN THINKING- APPLICATIONS 1 2 Urinate as they go 3 Edges preferred 4 Speedy 5 Empathy Entry PB > cheese ALEX COWAN! AlexanderCowan.com! @cowanSF Copyright 2014 Cowan Publishing
  17. 17. DESIGN THINKING- APPLICATIONS Check & Repair 1 UV Validation 2 Relevant Placement 3 A Better Mouse Trap 4 Powered by Better Bait 5 Creativity ALEX COWAN! AlexanderCowan.com! @cowanSF Copyright 2014 Cowan Publishing
  18. 18. DESIGN THINKING- PERSONAS Personas Problem Scenarios Alternatives Your Value Propositions Foundation in Design Thinking Copyright 2014 Cowan Publishing
  19. 19. DESIGN THINKING- PERSONAS ALEX COWAN! AlexanderCowan.com! @cowanSF Copyright 2014 Cowan Publishing
  20. 20. DESIGN THINKING- PERSONAS ALEX COWAN! AlexanderCowan.com! @cowanSF Copyright 2014 Cowan Publishing
  21. 21. DESIGN THINKING- PERSONAS PROBLEM SCENARIO X ALTERNATIVE(S) ? YOUR VALUE PROPOSITIONS ! ALEX COWAN! AlexanderCowan.com! @cowanSF Copyright 2014 Cowan Publishing
  22. 22. YOUR PRODUCT HYPOTHESIS A certain PERSONA exists… … and they have a certain PROBLEMS(S) … X … where they’re currently using certain ALTERNATIVE(S) … ? … and I have a VALUE PROPOSITION that’s better enough than the alternatives to cause the persona to act (purchase, use, etc.). ! ALEX COWAN! AlexanderCowan.com! @cowanSF Copyright 2014 Cowan Publishing
  23. 23. ENABLE QUIZ: PROBLEM SCENARIOS PERSONA Helen the HR Manager Frank the Functional Manager “It’s hard for me to screen on technical skill sets and I end up sending Frank unqualified recruits.” “I have limited time and I don’t want to be a jerk. It’s hard to screen for all the relevant technical skill sets.” ALTERNATIVE(S) - Call references! - Take their word for it - A few probing questions! - Take their word for it VALUE
 PROPOSITIONS New ability for meaningful screening of technical candidates, increasing % of successful hires and lowering Frank’s workload on recruiting. Less time doing interviews, and better hires sooner. X PROBLEM
 SCENARIO ? ! Copyright 2014 Cowan Publishing
  24. 24. STORYBOARDING A PROBLEM SCENARIO BEFORE AFTER Copyright 2014 Cowan Publishing
  25. 25. EXERCISE: BEFORE AND AFTER BOARDS 1. Using the squares, create a before and then after storyboard- 3 panels each (10 min.) BEFORE
 (using the Alternative) AFTER
 (with the Value Proposition) Copyright 2014 Cowan Publishing
  26. 26. EXERCISE: PEER PRESENTATION (2 MIN/EACH) As Presenter BEFORE & AFTER" 1) Who is/are the persona(s)? What do they care about? ! 2) Why the alternative?! 3) What’s cool about the value prop.? As Audience - Focus on the process; avoid editorial! - Ask a lot of questions! - Think about it like an investor Copyright 2014 Cowan Publishing
  27. 27. Attention 
 I nterest 
 D esire 
 A
 ction O
nboarding R etention How do they first find out that you, your proposition exist? ! How do you break through the noise floor? Copyright 2014 Cowan Publishing
  28. 28. Attention 
 I nterest 
 D esire 
 A
 ction O
nboarding R etention What is it that engages them with your proposition? How will you connect? Copyright 2014 Cowan Publishing
  29. 29. Attention 
 I nterest 
 D esire 
 A
 ction O
nboarding R etention Are you connecting with an important problem scenario? Is your VP better enough than the alternative? Copyright 2014 Cowan Publishing
  30. 30. Attention 
 I nterest 
 D esire 
 A
 ction O
nboarding R etention What is absolute minimum set of actions required by the customer to have you deliver on their problem? Copyright 2014 Cowan Publishing
  31. 31. Attention 
 I nterest 
 D esire 
 A
 ction O
nboarding R etention How do they become a regular, habitual user? How will you know if that’s happening? Copyright 2014 Cowan Publishing
  32. 32. Attention 
 I nterest 
 D esire 
 A
 ction O
nboarding R etention How do you deepen their involvement? Investment? How do you get them talking about it? Copyright 2014 Cowan Publishing
  33. 33. STORYBOARDING AIDA(OR) Copyright 2014 Cowan Publishing
  34. 34. EXERCISE: AIDA STORYBOARD (10 MIN) Using the squares, create a 6-panel AIDA(OR) storyboard 
 (10 min)" Copyright 2014 Cowan Publishing
  35. 35. EXERCISE: PEER PRESENTATION (2 MIN/EACH) As Presenter AIDA" 1) Who’s the persona? ! 2) What’s the journey? As Audience - Focus on the process; avoid editorial! - Ask a lot of questions! - Think about it like an investor Copyright 2014 Cowan Publishing
  36. 36. AGILE USER STORIES Drafting Stories PERSONAS Epic Stories Stories Test Cases “As a [persona], ! I want to [do something] ! so that I can [derive a benefit]” STORIES ALEX COWAN" AlexanderCowan.com! @cowanSF Copyright 2014 Cowan Publishing
  37. 37. STORYBOARDING AN AGILE EPIC STORY Copyright 2014 Cowan Publishing
  38. 38. EXERCISE: AGILE EPIC “As a [persona], ! I want to [do something] ! so that I can [derive a benefit]” Draft an epic story (4 min) Copyright 2014 Cowan Publishing
  39. 39. EXERCISE: AGILE EPIC ‘As the HR manager, I want to create a screening quiz so that I can understand whether I want to send recruits to the functional manager.’ 10 min.
 3-6 panels Copyright 2014 Cowan Publishing
  40. 40. THE HOOK FRAMEWORK nirandfar.com Copyright 2014 Cowan Publishing
  41. 41. THE HOOK FRAMEWORK THE TRIGGER" Internal or external stimulus leading to ACTION.! ! ! (internal) (external) nirandfar.com Copyright 2014 Cowan Publishing
  42. 42. THE HOOK FRAMEWORK THE ACTION" The smallest possible act leading to a REWARD.! ! ! nirandfar.com Copyright 2014 Cowan Publishing
  43. 43. THE HOOK FRAMEWORK THE VARIABLE REWARD" The unpredictable but tangible gratification from the ACTION.! ! ! nirandfar.com Copyright 2014 Cowan Publishing
  44. 44. THE HOOK FRAMEWORK THE INVESTMENT Actions that increase involvement, preference and load the next TRIGGER. ! ! nirandfar.com Copyright 2014 Cowan Publishing
  45. 45. EXERCISE: STORYBOARDING THE HOOK 1) TRIGGER" What feelings or events initiate use? 2) ACTION" What is the simplest thing the user can do to be rewarded? 4) INVESTMENT" How does the user accumulate a preference? 3) REWARD" How is the user gratified by their action? 10 min.
 1 panel per item Copyright 2014 Cowan Publishing
  46. 46. STORYBOARDING IRL: 6 TIPS 1 x TIME FRAMEWORKS! FOCUS YOUR NARRATIVES If you’re struggling to squeeze everything in, decompose the narrative into more boards. FRAMEWORKS 
 WILL HELP If you’re struggling to formulate, maybe back up to the frameworks we discussed. 3 == MAGIC DOC » TABLES 3 IS A MAGIC NUMBER Warm up (at least) in series of three panels (a ‘triptych’). TABLES HELP DOC’S WITH DETAIL In documents, tables are an easy way to supplement your panels with more notes. AVOID DUCKS DUCKS Keep the visual narrative focused on as well. Probably avoid wasting time on color, ‘artistic’ details. It’s just a sketch. Copyright 2014 Cowan Publishing
  47. 47. STORYBOARDING IN DOC’S Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec feugiat magna erat, eget mattis turpis bibendum in. Curabitur eget adipiscing dolor. Morbi cursus luctus rhoncus. Cras sagittis cursus libero sit amet ullamcorper. Phasellus vitae consequat enim. Vivamus in tortor sit amet nibh molestie tristique sed vel neque. Nunc sed dictum ligula. Quisque sollicitudin neque mauris, at vulputate odio fringilla ut. Pellentesque mattis at risus et volutpat. Nunc tristique adipiscing neque vel ornare. Donec a pretium metus, vitae adipiscing augue. Morbi ac suscipit tellus. Vestibulum gravida molestie est vel vehicula. Phasellus eleifend nisi cursus nunc facilisis egestas. Aliquam venenatis et libero commodo convallis. Donec accumsan elit non turpis pulvinar, id sodales purus blandit. Phasellus tristique fermentum nunc in feugiat. Maecenas eget varius est, id malesuada est. Fusce vitae nunc purus. Nam vehicula eros vitae sapien scelerisque auctor. Maecenas et justo ac libero dictum dapibus. Etiam volutpat erat eget ante ullamcorper placerat. Maecenas convallis massa aliquam ullamcorper posuere. Phasellus nulla est, rhoncus blandit dapibus sit amet, facilisis at orci. Nulla facilisi. Maecenas ultrices justo quis nibh sagittis tempor. Pellentesque id semper turpis. Copyright 2014 Cowan Publishing
  48. 48. STORYBOARDING IRL: 6 TIPS 1 x TIME FRAMEWORKS! FOCUS YOUR NARRATIVES If you’re struggling to squeeze everything in, decompose the narrative into more boards. FRAMEWORKS 
 WILL HELP If you’re struggling to formulate, maybe back up to the frameworks we discussed. 3 == MAGIC DOC » TABLES AVOID DUCKS DUCKS Keep the visual narrative focused on as well. Probably avoid wasting time on color, ‘artistic’ details. It’s just a sketch. PRES » BUILDS 3 IS A MAGIC NUMBER Warm up (at least) in series of three panels (a ‘triptych’). TABLES HELP DOC’S WITH DETAIL In documents, tables are an easy way to supplement your panels with more notes. BUILDS HELP PRESENTATIONS WITH PACE And will help your audience stay with you. Copyright 2014 Cowan Publishing
  49. 49. STORYBOARDTHAT.COM Copyright 2014 Cowan Publishing
  50. 50. VENTURE DESIGN 1) ENERGIZING PERSONAS AND PROBLEM SCENARIOS" ! 2) DEFINING CUSTOMER JOURNEYS" ! 3) IMPROVING EPIC STORIES" ! 4) APPLYING THE ‘HOOK’ FRAMEWORK Hypothesize Lean StartupStyle Assumptions Business Model Canvas Learn Experiment User Stories & Test Cases Product & Promotion Foundation in Design Thinking Copyright 2014 Cowan Publishing
  51. 51. www.alexandercowan.com/storyboarding www.alexandercowan.com/venture-design www.alexandercowan.com/startup-sprints @cowanSF acowan@alexandercowan.com Copyright 2014 Cowan Publishing

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