Style Guide- Starting a Tech Business
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Style Guide- Starting a Tech Business

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This item relates to the following blog post: http://www.alexandercowan.com/styleguide/

Example style guide. This is the style guide for the book 'Starting a Tech Business'

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Style Guide- Starting a Tech Business Style Guide- Starting a Tech Business Presentation Transcript

  • StyleGuide:Starting a TechBusinessCopyright 2012 Cowan Publishing
  • Copyright 2012 Cowan PublishingBrand GuidelinesThis guide is intended to protect and enhance‘Starting a Tech Business’. Following thesuggestions and style guidelines will help peoplerecognize and remember our brand.Our brand is more than just a logotype, tagline orsymbol. It’s a system of parts that work together toexpress our personality and create a memorableimpression. Expressing who we are consistentlyand accurately, differentiates ourselves andcreates a strong connection with our readershipcommunity.ContentsBrand Brand Elements ApplicationsBrand Vision Color WebsiteBrand Values TypographyPower PointBusiness CardsVisual IdentityLogotypeALEX COWANAlexanderCowan.com@cowanSF
  • Copyright 2012 Cowan PublishingBrand VisionStarting a Tech Business puts anyone in aposition to succeed in a technology-enabledbusiness. The book sympathizes with thereader’s trepidation and curiosity about thebusiness of technology and satisfies it byproviding them a solid grounding in thebusiness’ key foundation concepts.Brand Valuesengaged but not rushedclear but not pedanticpositive but anchoredBrandBrand VisionBrand ValuesVisual IdentityBrand ElementsApplicationsALEX COWANAlexanderCowan.com@cowanSF
  • Copyright 2012 Cowan PublishingLogotypeThe logo is a simplification of the book’scoverage art. The elements function together asan illustrated logotype. The blocks imply a finiteand graspable presentation of high tech’scomplexities.Outside this treatment, the title of the book isrendered in the applicable type with quotes oroblique type (italics).BrandVisual IdentityLogotypeBrand ElementsApplicationsALEX COWANAlexanderCowan.com@cowanSF
  • Copyright 2012 Cowan PublishingColorsBrandVisual IdentityBrand ElementsColorsTexturesTypographyApplicationsC M Y K68 61 60 48R G B63 63 63Hex3F3F3FPrimary Colors Supporting ColorsC M Y K97 66 46 33R G B0 68 89Hex4459C M Y K7 94 100 1R G B223 51 28HexDF331CC M Y K75 68 67 90R G B0 0 0Hex000000C M Y K00 00 00 00R G B255 255 255HexFFFFFFThe dark grey below is the primary color on the book’s website. Theblue below is the secondary accent color on the book itself. The redis used as an accent color on both the book and website.The book itself is printed in black while most of the type on thewebsite is in white offset on the dark grey.ALEX COWANAlexanderCowan.com@cowanSF
  • Copyright 2012 Cowan PublishingBrandVisual IdentityBrand ElementsColorsTexturesTypographyApplicationsTexturesThe texture below distinguishes the uniqueness of the brand andappears on the website (as background), business cards (the same),and Power Point (title page).ALEX COWANAlexanderCowan.com@cowanSF
  • Copyright 2012 Cowan PublishingBrandVisual IdentityBrand ElementsColorsTexturesTypographyApplicationsTypography‘Starting a Tech Business’ involves several different forms of media in additionto much of the collateral material you’d find at a company (business cards,letterhead, etc.). This is the primary driver for the number of typefaces in use.Meridien Roman Regular 1abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789 !@#$%^&*()+={}<>...?:;”/|The quick brown fox jumps over the lazy dogPrimary Typefaces Secondary Typefaces (web)(used for bodycopy in book)Arial RegularabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789 !@#$%^&*()+={}<>...?:;”/|The quick brown fox jumps over the lazy dogArial BoldabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789 !@#$%^&*()+={}<>...?:;”/|The quick brown fox jumps over the lazy dogArial ItalicabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789 !@#$%^&*()+={}<>...?:;”/|The quick brown fox jumps over the lazy dog(used for bodycopy on web)(used for bodycopy on web)(used for bodycopy on web)Akzidenz Grotesk RegularabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789 !@#$%^&*()+={}<>...?:;”/|The quick brown fox jumps over the lazy dog(used in diagramsand illustrations)Akzidenz Grotesk BoldabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789 !@#$%^&*()+={}<>...?:;”/|The quick brown fox jumps over the lazy dog(used in diagramsand illustrations)ALEX COWANAlexanderCowan.com@cowanSF
  • Copyright 2012 Cowan PublishingBrandVisual IdentityBrand ElementsApplicationsBookWebsiteCartoonPower PointBusiness CardsApplication- BookOn the book’s cover, you can see use of the brand’s blue color applied to type, varioustypefaces, and red accent color.ALEX COWANAlexanderCowan.com@cowanSF
  • Copyright 2012 Cowan PublishingBrandVisual IdentityBrand ElementsApplicationsBookWebsiteCartoonPower PointBusiness CardsApplication- WebsiteOn the home page for the book’s website, you can see use of brand’s dark grey primarycolor, use of white type, and accents in the brand’s red. **revise w/ browser in thereALEX COWANAlexanderCowan.com@cowanSF
  • Copyright 2012 Cowan PublishingBrandVisual IdentityBrand ElementsApplicationsBookWebsiteCartoonPower PointBusiness CardsApplication- CartoonIn the informational cartoon for the book, you can see use of brand’s dark grey primarycolor and accents in the brand’s red. Though not detailed in this guide, the figures alsofollow visual conventions established in the book.ALEX COWANAlexanderCowan.com@cowanSF
  • Copyright 2012 Cowan PublishingBrandVisual IdentityBrand ElementsApplicationsBookWebsiteCartoonPower PointBusiness CardsApplication- Power PointIn this presentation slide, you can see use of brand’s dark grey primary color and logo.The title bar makes use of the brand’s dotted texture. **some kind of frame…a borderALEX COWANAlexanderCowan.com@cowanSF
  • Copyright 2012 Cowan PublishingBrandVisual IdentityBrand ElementsApplicationsBookWebsiteCartoonPower PointBusiness CardsApplication- Business CardsIn this sample business card, you can see use of brand’s dotted texture and red accentcolor.ALEX COWANAlexanderCowan.com@cowanSF
  • Copyright 2012 Cowan PublishingBUY THE BOOKA practical primer for anyonewanting to actually implementtoday’s best practices in productdevelopment (available online orat any major retailer)VISIT THE SITEFree talks, tutorials, andresources for productdevelopment and new ventures.ALEX COWANAlexanderCowan.com@cowanSFMore?
  • Copyright 2012 Cowan Publishingwww.alexandercowan.com/speaking(THE REST?)@cowanSFalexandercowan.com/blogacowan@alexandercowan.comalexandercowan.com/speaking