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Product Development - Ideation & Design Thinking

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@cowanSF: …

@cowanSF:
This is an excerpt from www.alexandercowan.com/speaking . For tutorials and templates on how to do all this, you can try www.alexandercowan.com/resources.

This series covers: Ideation & Design Thinking, Planning & The Lean Startup, Organization and Customer Development, and Development & Agile. For the rest, check out www.alexandercowan.com/speaking


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  • 1. Copyright 2012 Cowan PublishingIdeation &DesignThinking:Concepts &Examples
  • 2. Copyright 2012 Cowan PublishingIDEATIONSelf-LoveAnd ThenSurvivalBack ThenALEX COWANAlexanderCowan.com@cowanSF
  • 3. Copyright 2012 Cowan PublishingIDEATIONALEX COWANAlexanderCowan.com@cowanSF
  • 4. Copyright 2012 Cowan PublishingIDEATIONSelf-LoveAnd ThenDesignThinkingAnd NowSurvivalBack Then
  • 5. Copyright 2012 Cowan PublishingEmpathyDESIGN THINKING- WHAT ISCreativity
  • 6. Copyright 2012 Cowan PublishingIDEATIONPersonasProblemScenarios?ALEX COWANAlexanderCowan.com@cowanSF
  • 7. Copyright 2012 Cowan Publishing•Women•Age 28-45•Have kids•Socialize with other mom’s•Online with Facebook•86% said they’d like to bemore organized•70% said they’d use anapplication that organizes themIDEATION
  • 8. Copyright 2012 Cowan PublishingIDEATIONALEX COWANAlexanderCowan.com@cowanSF
  • 9. Copyright 2012 Cowan PublishingMary is a mom by choice. She had a successfulcareer in accounting, but welcomed the opportunity tobe a stay at home mom. She loves it. But it’s not likehaving kids purged her creative, social instincts. Shewants to connect, she wants to learn, she wants tointeract. Being a mom is a job and she wants to do itwell. That means corresponding with other mom’s onrelevant topics and keeping the family calendar inship shape. She posts to Facebook at least twice aweek and responds to other moms’ items more oftenthan that.For household stuff, Costco is the go-to place, butshe’ll pick up fresh items at the farmer’s market whenit’s up and splurge at Whole Foods when they’rehaving company.Mary the MomIDEATION
  • 10. Copyright 2012 Cowan PublishingIDEATION
  • 11. Copyright 2012 Cowan PublishingIDEATIONPersonasUserStoriesProblemScenarios?
  • 12. Copyright 2012 Cowan PublishingDraftingStoriesPERSONASSTORIESEpic StoriesStoriesTest Cases“As a [persona],I want to [do something]so that I can [derive a benefit]”IDEATIONALEX COWANAlexanderCowan.com@cowanSF
  • 13. Copyright 2012 Cowan PublishingBorrowedwithutmostregardfromBanksy(banksy.co.uk)IDEATION
  • 14. Copyright 2012 Cowan PublishingBUY THE BOOKA practical primer for anyonewanting to actually implementtoday’s best practices in productdevelopment (available online orat any major retailer)VISIT THE SITEFree talks, tutorials, andresources for productdevelopment and new ventures.MORE?ALEX COWANAlexanderCowan.com@cowanSF
  • 15. Copyright 2012 Cowan Publishing@cowanSFalexandercowan.com/blogacowan@alexandercowan.comalexandercowan.com/speakingalexandercowan.com/resourcesALEX COWANAlexanderCowan.com@cowanSF

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