Non-Tech Case Study - Ideation

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@cowanSF:
This is an excerpt from www.alexandercowan.com/speaking . For tutorials and templates on how to do all this, you can try www.alexandercowan.com/resources.

The rest of this case study is here: www.alexandercowan.com/speaking.

Published in: Technology, Business
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Non-Tech Case Study - Ideation

  1. 1. Copyright 2012 Cowan PublishingIDEATION/DESIGN THINKINGTHE PENNYICECREAMERYALEX COWANAlexanderCowan.com@cowanSF
  2. 2. Copyright 2012 Cowan PublishingOUR STORYKendra &Zach have anidea aboutan app forfamilies.ALEX COWANAlexanderCowan.com@cowanSF
  3. 3. Copyright 2012 Cowan PublishingOUR STORYKendra &Zach have anidea aboutan app forfamilies.ALEX COWANAlexanderCowan.com@cowanSF
  4. 4. Copyright 2012 Cowan PublishingOUR STORYKendra &Zach have anidea aboutice cream.ALEX COWANAlexanderCowan.com@cowanSF
  5. 5. Copyright 2012 Cowan PublishingIDEATIONALEX COWANAlexanderCowan.com@cowanSF
  6. 6. Copyright 2012 Cowan PublishingIDEATIONALEX COWANAlexanderCowan.com@cowanSF
  7. 7. Copyright 2012 Cowan PublishingIDEATIONAs a visitor,I want to find local favoritesso that I can experience some local texture.VisitorsAs a student,I want to have a local experienceso I can commune with other students inour new town.UCSCStudentAs a patron,I want to enjoy the occaisonal treatso that I have something extra to look forwardto when I’m downtown.DowntownPatronAs an epicurean,I want to experience emerging food trendsso that I can do more than just read aboutthem.Epicurean
  8. 8. Copyright 2012 Cowan PublishingPLANNINGGood ≠ ViralALEX COWANAlexanderCowan.com@cowanSF
  9. 9. Copyright 2012 Cowan PublishingIDEATIONSOLID PLAN TOCREATEEXPERIENTALPRODUCTIT’S ABOUT INSTOREEXPERIENCENOT A MASSMARKETBUSINESSALEX COWANAlexanderCowan.com@cowanSF
  10. 10. Copyright 2012 Cowan PublishingBUY THE BOOKA practical primer for anyonewanting to actually implementtoday’s best practices in productdevelopment (available online orat any major retailer)VISIT THE SITEFree talks, tutorials, andresources for productdevelopment and new ventures.MORE?ALEX COWANAlexanderCowan.com@cowanSF
  11. 11. Copyright 2012 Cowan Publishingwww.alexandercowan.com/speaking(THE REST?)@cowanSFalexandercowan.com/blogacowan@alexandercowan.comalexandercowan.com/speaking

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