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Minimizing Your MVP- Lean Camp
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Minimizing Your MVP- Lean Camp

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  • 1. LeanCamp: 
 Minimizing 
 Your MVP" Copyright 2013 Cowan Publishing
  • 2. PREREQUISITES Hypothesize Learn Personas Lean StartupStyle Assumptions Experiment Problem Scenarios Alternatives Your Value Propositions Foundation in Design Thinking Copyright 2013 Cowan Publishing
  • 3. LEAN STARTUP-STYLE ASSUMPTIONS Priority Key Assumption Needs Proving? Experimentation [1-10] [A key assumption about the business] [Whether it needs proving] [Experiment to ! prove or disprove] 1 Parents want to organize the distribution Yes of allowances with an app * Post the proposition in ads
 online! * Measure sign-up’s on a landing
 2 Parents want to link allowances to chores * Show prototypes with choices
 * Test in beta Yes Focus on strategic, pivotal assumptions
 Copyright 2013 Cowan Publishing
  • 4. THE “MTP” M" inimum" T" estable Product 
 Copyright 2013 Cowan Publishing
  • 5. PARING AWAY ASSUMPTIONS VIA MTP Hypothesize Learn Tactical assumptions about usability Lean StartupStyle Assumptions Experiment Pivotal assumptions about relevance ALEX COWAN" AlexanderCowan.com! @cowanSF Copyright 2013 Cowan Publishing
  • 6. 3 EXAMPLES LEONID SYSTEMS Enterprise solutions for communications providers (cable companies, phone companies). PHOTO STARTUP B2C solution for enhanced photo sharing. ENABLE QUIZ Synthetic company building technical quizzes for candidates in job interviews. Copyright 2013 Cowan Publishing
  • 7. LEONID MVP #1: CONSULTING It pays CONSULTING It’s easy to scale Consultants naturally do customer discovery ALEX COWAN" AlexanderCowan.com! @cowanSF Copyright 2013 Cowan Publishing
  • 8. MVP #2: PRODUCTIZED CONSULTING Customer empathymore scope, detail on problem scenarios It’s easier to sell CONSULTING ‘PRODUCTIZED’ CONSULTING It’s easier to staff It’s easier to manage ALEX COWAN" AlexanderCowan.com! @cowanSF Copyright 2013 Cowan Publishing
  • 9. LEONID MVP #3: SOFTWARE PRODUCTS Customer empathymore scope, detail on problem scenarios CONSULTING Validated problem scenarios with substantial detail ‘PRODUCTIZED’ CONSULTING PRODUCTS Copyright 2013 Cowan Publishing
  • 10. LEONID MVP #3: SOFTWARE PRODUCTS Validated problem scenarios Existing customer relationships PRODUCTS Ability to pre-sell Copyright 2013 Cowan Publishing
  • 11. USER JOURNEY: PHOTO-SOCIAL ASSUMPTION
 User’s social network will like and share the app’s output ALEX COWAN" AlexanderCowan.com! @cowanSF Copyright 2013 Cowan Publishing
  • 12. PHOTO-SOCIAL MVP MVP
 Create the target output by hand. ! ! Does anyone care? ASSUMPTION
 User’s social network will like and share the app’s output ALEX COWAN" AlexanderCowan.com! @cowanSF Copyright 2013 Cowan Publishing
  • 13. ENABLE QUIZ: PROBLEM SCENARIO Copyright 2013 Cowan Publishing
  • 14. PIVOTAL ASSUMPTIONS: ENABLE QUIZ Priority Key Assumption Needs Proving? Experimentation [1-10] [A key assumption about the business] [Whether it needs proving] [Experiment to ! prove or disprove] 1 Technical quizzes will help firms make better engineering hires; 
 better enough that they’ll subscribe to a service Yes * Customer interviews (unprompted mention of the problem)! * Proposition via AdWords! * Pre-selling! * Field tests ALEX COWAN" AlexanderCowan.com! @cowanSF Copyright 2013 Cowan Publishing
  • 15. CONCIERGE MVP: ENABLE QUIZ Concierge MVP? Sure: Hand craft quizzes on paper on off-the-shelf tool. ALEX COWAN" AlexanderCowan.com! @cowanSF Copyright 2013 Cowan Publishing
  • 16. IN CONCLUSION… You have to put the magic in the software. (Not the other way around) Concierge and other nonsoftware MVP’s can be pretty magical. ALEX COWAN" AlexanderCowan.com! @cowanSF Copyright 2013 Cowan Publishing
  • 17. YOUR STORIES? As Presenter 1) What are the truly pivotal assumptions?! 2) What could have been the MVP?! 3) What was?! 4) How were the experimental results?! 5) What next? As Audience - Focus on the process; avoid editorial! - Ask a lot of questions! - Think about it like an investor Copyright 2013 Cowan Publishing
  • 18. www.alexandercowan.com/speaking www.alexandercowan.com/venture-design www.alexandercowan.com/startup-sprints @cowanSF acowan@alexandercowan.com Copyright 2013 Cowan Publishing